Germany—87-year-old Hubert Frilling died quietly in his sleep a year ago. The village beer hall he owned and also ran for more than 60 years，"Schanko"，set to die with him. Schanko—Mr. Frilling’s nickname—had served Handorf-Langenberg, a village of 1,500 in northwest Germany, as a community center. It is an extended living room for countless birthdays, gatherings with family or friends.
"We risked losing not just our last bar，but a cultural asset (资产)as well, "said Mr. Escherhaus. Many businesses are interested in Schanko’s space. The German beer hall will be increasingly endangered, a victim of an aging population society which has abandoned villages. Urbanization (城市 化)has drawn young people away. More people are turning to social media to exchange stories and to share news.
At a time when Germans have restarted a debate about their identity after taking in more than one million refugees (难民)since 2015，most from Middle East and Africa，the fate of traditional beer halls has even become a political issue. To try to save them, the government passed a $ 35 million package of financial support aimed at helping owners of beer halls and restaurants in rural areas survive.
Such funds won’t help owners in Lower Saxony，where Schanko sits. This is an area where the sandy soil means neither wheat nor trees grow very high. Nevertheless residents’ roots—in addition to their pride —run deep. Mr. Escherhaus and his friends turned to another German tradition, the cooperative.
By September they had sold more than 1,000 shares to more than half the residents. The oldest shareholder was in his 80s；the youngest, Anna, was just born. Katrin Robbern, 49, and her daughter Katharina each bought shares. The mother sought to preserve the place where she sang from the children’s choir. She later met the man she would marry at this place. Her daughter wanted to secure a place for such memories to be made. "This is important for our future, " said the 24-year-old.
1. Which of the following about Schanko is correct?| A．People in Handorf-Langenberg still like the beer hall. |
| B．Financial support from the government will more or less help its owner. |
| C．Social media is a new way to advertise Schanko by exchanging stories and sharing news. |
| D．All people refused to stay in the village where the beer hall sits because of the urbanization. |
| A．Because they suffer a lot from poverty. |
| B．Because people like their beer halls so much. |
| C．Because their beer halls are important to the local economy. |
| D．Because their beer halls stand for a cultural identity of Germany. |
| A．Young people are abandoning traditional beer halls in Germany. |
| B．The endangered beer halls are damaging the economy of Germany. |
| C．Villagers of Handorf-Langenberg are buying shares to save their local beer hall. |
| D．The endangered German culture is calling for immediate help from the government. |
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【推荐1】Chinese netizens recently expressed amazement at a map filled with thickly dotted signs clearly marking the country’s historic sites and cultural relics. The map was made by Wu Yunjie, who was born in the 1990s.
Wu has a deep interest in cultural relics and history. When he was in college, he would often make use of his spare time to travel around the country, exploring and documenting ancient sites. In 2020, he started collecting information on cultural relic protection units and uploaded the data to the mapping software.
As some of the information is not fully disclosed and many historical sites in far areas cannot be located specifically, Wu spent a lot of time on research and carrying out on-site visits.
Now, the map includes nearly 10,000 historical landmarks with different colors standing for different kinds: Red signs show the cultural relic sites under state protection or the national-level museums, while green signs stand for the provincially protected historical sites. A lot of ancient temples, bridges and other architecture in the far areas are also marked on the map. A netizen posted, “I actually found the ancient tower around my house on the map!”
However, in Wu’s eyes, the map is not perfect, as it recorded less than two percent of the over 760,000 immovable cultural relics registered in the country’s third national survey of cultural relics.
But Wu has been working on improving it. “If possible, I’d also like to document the cultural relics that have been lost overseas. Those treasures may not be able to return to their homeland for the time being, but the stories that they carry are what we need to see.”
1. What can we learn about Wu Yunjie?| A．He worked as a software engineer. | B．He developed a mapping software. |
| C．He had a deep interest in travelling. | D．He was a young responsible netizen. |
| A．Applied | B．Spread. | C．Discovered. | D．Understood. |
| A．To show the convenience of the map. |
| B．To introduce how to use the map properly. |
| C．To prove the map is believable and informative. |
| D．To explain the meaning of different colors on the map. |
| A．Include cultural relics lost overseas in his map. |
| B．Bring cultural treasures back to China from abroad. |
| C．Make the map perfect by adding dots of other colors. |
| D．Solve technical problems and make money with the map. |
【推荐2】Take a look at teenagers around you, dressed in baggy pants, drinking soft drinks such as Coke, and reading Japanese cartoons. Whether you are in Beijing or Hong Kong, you will get the same impression.
It sounds convenient that people throughout the world speak the same language, dress in clothes of the same style, eat the same food and play the same games. If the world was like this, you wouldn’t feel strange in any corner of the world. But just imagine living in such a strange world.
The variety of food that people can taste, the colorful and stylish clothes that we dress in and different languages we speak are all part of the various cultures that our ancestors left us. These differences represent their creativity and talent.
There is a joke that even the panda and zebra want to live a colorful life.
| A．How can we live in a world with different cultures? |
| B．But should we copy others or should we maintain our differences? |
| C．So let’s take action to protect our colorful culture before it becomes as simple as black and white. |
| D．How dull and colorless it would be! |
| E．And we all enjoy different cultures in our daily life. |
| F．So we must try our best to make our life easier with the development of the world. |
| G．But the whole world is shrinking into a small village as globalization takes effect. |
【推荐3】The United Nations Educational, Scientific and Cultural Organization (UNESCO) included on December 17, 2020 China's Tai Chi on the Representative List of the Intangible Cultural Heritage of Humanity. The decision was announced during the online meeting of the UNESCO Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage held from December 14 to 19 in Kingston, capital of Jamaica.
“Born in the mid-17th century in a small village named Chenjiagou located in Central China's Henan province, Tai Chi is not only a kind of traditional Wushu integrated with slow movements and deep breathing, but is also deeply rooted in many areas of Chinese culture, such as medicine and philosophy,” Zhu Xianghua says, who is the son of the famous Tai Chi master Zhu Tiancai.
Although it has spread to more than 150 countries and regions, attracting more than 100 million people to practice, the idea that Tai Chi is for the elderly has stopped many young people practicing the ancient Wushu. They think of it as a slow exercise, which is specially made and better suited for their grandparents. Instead, many young people are turning to the Indian practice of yoga to relieve stress, which was placed on the UNESCO's List in 2019.
In order to promote Tai Chi, joint efforts have been made from individuals and the Chinese government in the last decades. Xi'an Jiaotong University requires students to learn Tai Chi. Wang Yunbing, a professor in the university's sports center, stressed that Tai Chi is not only good physical exercise-researchers from the American College of Rheumatology find that it can help manage several diseases but is also conned ted to ancient Chinese civilization. Since 2014, the World Tai Chi Championships have been held every two years by the International Wushu Federation. It provides a platform for communication and learning between the Tai Chi masters and Tai Chi lovers around the globe. In January 2020, Tai Chi became an official event in the 2026 Dakar Youth Olympic Games.
1. What does Zhu Xianghua say about Tai Chi in paragraph 2?| A．It originated from fast Kung Fu action. |
| B．It was born around the 1750s in a village. |
| C．It is related to other cultural fields of China. |
| D．It integrates Chinese medicine and western philosophy. |
| A．They think it easier to practice yoga to keep fit. |
| B．The elderly stop young people practicing Tai Chi. |
| C．They consider Tai Chi is custom-built for old people. |
| D．Yoga was included in the world culture earlier than Tai Chi. |
| A．To promote contemporary Chinese civilization. |
| B．To show many efforts made to popularize Tai Chi. |
| C．To stress the importance of Chinese Tai Chi masters. |
| D．To advise people to practice Tai Chi to cure diseases. |
| A．Tai Chi Steps on the UNESCO's List. |
| B．Tai Chi is Competing against Yoga. |
| C．Tai Chi Has Regained populate Globally. |
| D．Opinions Greatly Differ on Tai Chi and Yoga. |
【推荐1】Childhood is all about the slow expansion of your world, from birth when you are quite clearly the centre of the universe, through the great shock of realising, when you are about three, that you are not actually kings and queens, that there is a whole world beyond the kitchen table and the bedtime story. It’s entirely up to you to let your children know that, while they may be blessed with a loving home, a warm bed, plenty to eat, many people are not.
My oldest son, Sam, is six now and a lovely boy, thoughtful and concerned about the world, kind to his brothers and in love with nature, insects and animals. I get nervous at the fact that it is my responsibility to make him aware of the dark side of life — war, starvation, environmental disasters — part of me wants to preserve his innocence, but most of me thinks he needs to know and I should be the one to tell him.
We’ve talked a little bit, about climate change, but I find it hard to be really honest with him. I sat down with him recently, to read something that Green Books sent to me, called How to Turn Your Parents Green. I thought a light-hearted book might be an easy way to talk to him about what he’s going to have to deal with.
I asked him if he knew about climate change and he said no and then yes. I asked him if he knew what was causing it and he said: “It’s because there are more and more cars on the roads. Maybe too many planes too. Maybe trains as well, but only a little bit.” He likes trains.
I said it was because we had too many lights on too — he jumped up and turned off the light straight away.
“What do you think it means?” I asked him. “I don’t know. Is the world getting hotter? What will happen?” he asked. “Well, some people’s homes may get covered in water, and other people may not have enough food,” I said. “There might be some big storms and hurricanes.”
He was quiet and thoughtful, and I couldn’t bear to push it any further. We did some colouring instead. But later that afternoon, he came back to me and put his hand in my back pocket. “I didn’t like that book, Mum. It made me feel really worried,” he said.
I still feel upset thinking about it now.
1. What is the first paragraph mainly about?| A．Slow development of a child’s intelligence. |
| B．Better understanding of the things around a child. |
| C．Natural response to what happens around a child. |
| D．Gradual process of a child knowing more about the world. |
| A．Very sorry. | B．Quite pleased. | C．A little hesitant. | D．Quite confident. |
| A．He hated to talk about lights. | B．His mother told him to do so. |
| C．Lights would cause climate change. | D．He wanted to save electricity for trains. |
| A．To make him less upset. | B．To take a short break with him. |
| C．To give him some time to think. | D．To develop his interest in colouring. |
【推荐2】A group of Canadian kids are already spreading a bit of Christmas spirit in Halifax, Nova Scotia, by wrapping (裹) warm clothing around lamp poles (杆、柱) for the city’s homeless to pick up and use. The sight of warmly dressed poles caught recently the attention of locals, who stopped to click pictures to share on social media.
Every year, Tara Atkins collects warm clothing from her community, in order to give to the less fortunate. This year, she took to Facebook to call, for donations and the response was strong-their front porch (门厅) was filled with bags of clothes. Since the family was traveling to Halifax on November 15 with their daughter Jayda and seven of her friends to celebrate her 8th birthday, Tara decided it was the perfect time to teach the children a valuable life lesson.
The kids spent time handing out coats to any homeless they met on the streets and tied the rest around lamp posts for others to pick up. According to Tara, the experience helped the children better understand the difficult situation of homeless people having to confront the serious winter on the streets.
There is no way to be sure that the coats left hanging on street posts were actually picked up by the homeless, but Tara says she isn’t too worried about that. By next morning, all the jackets and scarves on the posts were gone. Photographs of the inspiring project have been shared about 8,000 times on Facebook, and got over 10,000 likes. Tara, who did something similar in Toronto in December last year, says she’s already planning next year’s coat drive. She’s hoping to spread the word well ahead of time, so more people can contribute. And she also wants to add $5 fast food gift cards so the recipients (接受者) can also enjoy a hot meal. “We’ve had help from others when we were in need, and we knew how great it made us feel,” said Zachary Atkins, Tara’s husband.
1. How did locals react at the sight of the warmly dressed poles?| A．They got confused. |
| B．They were annoyed. |
| C．They took photos and spread the news. |
| D．They unwrapped and put on the clothes. |
| A．To go sightseeing. |
| B．To celebrate Jayda’s birthday. |
| C．To collect warm clothing for the homeless. |
| D．To spend the holiday with family. |
| A．Make the activity known to more people. |
| B．Send clothing to more people. |
| C．Teach the word “cold drive” to more people. |
| D．Understand the word very well. |
| A．Tara is sure that the coats will be picked up by the homeless. |
| B．People reacted warmly to the photographs on Facebook |
| C．Tara is calling on the government to donate. |
| D．Zachary Atkins is against what Tara has done. |
【推荐3】I had little in the way of money when I took this job in Ft. Lauderdale. One noon, I felt very hungry, so I sat outside at a little park and had a small piece of bread, ate half with a glass of water. I was OK with that. I thought about my work and enjoyed the sun, birds and people, taking out any problems I had.
A tall man walked to me who was not dressed well and began a conversation about little things. I always dressed clean and neat well. So he thought I had money. He said, "Could you please give me some money?"I said, "I don't have any."
He kept on asking, and I said, "I really don't have any."
He then became sarcastic and said, "I know the persons like you, you wouldn't give anybody anything."That made me mad. I became angry because he doubted me. I looked at him and gave my wallet to him, "Look in my wallet."
He then said "sorry" to me and opened his wallet and said, "Here I will give you some."
I looked at him in surprise and said, "No, thank you." Then I walked away.
It's good to remember that people can always surprise you.
1. The story happened_______.| A．in the writer's workplace. | B．in the park. | C．in the factory. | D．in the office. |
| A．ask some money. | B．have a conversation. | C．give him some money. | D．laugh at him. |
| A．兴奋的 | B．犹豫的 | C．知足的 | D．挖苦的 |
| A．he wasn't clean and neat. | B．he wasn't dressed well |
| C．he gave some money to him. | D．he doubted him |
| A．the tall man was very rich. |
| B．the writer was very rich. |
| C．men can not be judged by their looks. |
| D．the writer didn't want to give any money to the tall man. |
第一节阅读下列短文，从每题所给的四个选项(A、B、C和D)中，选出最佳选项。(共20小题；
I made a promise to myself on the way down to the vacation beach cottage. For two weeks I would try to be a loving husband and father. Totally loving. No ifs, ands or buts.
The idea had come to me as I listened to a talk on my car radio. The speaker was quoting a Biblical passage about husbands and their wives. Then he went on to say, “Love is an act of will. A person can choose to love.” To myself, I had to admit that I had been a selfish husband. Well, for two weeks that would change.
And it did. On arriving at the beach cottage, I kissed Evelyn meeting me at the door and said, “That new yellow sweater looks great on you.” “Oh, Tom, you noticed”, she said, surprised and pleased. Maybe a little puzzled. After the long drive, I wanted to sit and read. Evelyn suggested a walk on the beach. I started to refuse, but then I thought, “Evelyn’s been alone here with the kids all week and now she wants to be alone with me.” We walked on the beach while the children flew their kites.
So it went. Two weeks of not calling the Wall Street firm where I am a director; a visit to the shell museum though I usually hate museums. Relaxed and happy, that’s how the whole vacation passed. I made a new promise to keep on remembering to choose love.
There was one thing that went wrong with my experiment, however. Evelyn and I still laugh about it today. On the last night at our cottage, preparing for bed, Evelyn stared at me with the saddest expression.
“What’s the matter?” I asked her.
“Tom,” she said in a voice filled with distress, “I don’t?”
“What do you mean?”
“Well…that checkup I had several weeks ago…our doctor…did he tell you something about me? Tom, you’ve been so good to me…am I dying?”
It took a moment for it all to be understood. Then I burst out laughing.
“No, honey,” I said, wrapping her in my arms. “You’re not dying; I’m just starting to live.”
1. From the story we may infer that Tom drove to the beach cottage ________.
| A．with his family | B．with Evelyn | C．alone | D．with his children |
| A．he was determined to be a good husband |
| B．he had made a lot of money in his Wall Street firm |
| C．she looked lovely in her new clothes |
| D．the doctor said his wife was seriously ill |
| A．He praised her sweater, which puzzled her. |
| B．She insisted on visiting a museum, which he hated. |
| C．He knew something about her illness but didn't tell her. |
| D．He was so good to her that she thought she must be dying. |
| A．he is just beginning to understand the real meaning of life |
| B．he is just beginning to enjoy life as a loving husband |
| C．he lived an unhappy life before and is now starting to change |
| D．he is beginning to feel regret for what he did to his wife before |
【推荐2】Microplastics, as the name implies, are tiny plastics that result from both commercial product development and the breakdown of larger plastics. Officially, they are defined as plastics less than five millimeters in diameter(直径). .
The problem with microplastics is that — like plastic items of any size — they do not readily break down into harmless molecules (分子). Plastics can take hundreds or thousands of years to decompose, and in the meantime, cause damage to the environment. On beaches, microplastics are visible as tiny colored plastic bits in sand. In the oceans, microplastics pollution is often consumed by sea animals.
Some of this environmental pollution is from littering, but much is the result of storms and winds that carry plastics into our oceans. Single-use plastics, plastic items meant to be used just once and then thrown away, are the primary source of microplastics in the environment.
Microplastics have been detected in sea animals, in commercial seafood, and even in drinking water. Alarmingly, standard water treatment facilities cannot remove all the traces( 痕迹) of microplastics. To further complicate matters, microplastics in the ocean can combine with other harmful chemicals before being swallowed by animals.
Scientists are still unsure whether consumed microplastics do damage to human or animal health - and if so, what specific dangers they may cause. Even so, many countries are taking action to reduce microplastics. A United Nations resolution has discussed the need for rules to reduce microplastics to oceans, wildlife, and human health.
1. What does the underlined word “decompose” mean in Paragraph 2?| A．Break down. | B．Fade away. . |
| C．Dry up. | D．Give out. |
| A．Water treatment facilities fail to remove their traces. |
| B．People might consume them through drinking water. |
| C．They can combine with other chemicals inside animals. |
| D．They have been a blow to commercial seafood industry. |
| A．Many governments turn a blind eye to microplastics. |
| B．It has been confirmed that consumed microplastics are harmful. |
| C．Measures will be taken to reduce microplastics in the environment. |
| D．Scientists have known what specific dangers microplastics may cause. |
| A．inform the public of an environmental issue |
| B．arouse the awareness of protecting seawater |
| C．persuade scientists to look into microplastics |
| D．introduce the microplastics treatment methods |
【推荐3】Math holidays everyone should know
In recent years mathematicians and scientists have begun campaigns to mark certain dates in celebration of significant principles and here are a few to add to your calendar
Mole Day
Mole Day is celebrated yearly on Oct. 23 from 6: 02 a.m to 6: 02 p.m.. The idea of a celebratory day was put forward by a chemistry teacher in 1991 and has been honored every year since. It celebrates Avogadro's Number, which is a basic measuring unit in chemistry. Each Mole Day has a specific theme.
Pi Day
The grandaddy of mathematical and scientific holidays, however, falls every year on Mar. 14. The date, 3/14, represents the first three numerals in the calculation of pi, so the date is known annually as Pi Day.
Pi Day was founded in 1988 by a physicist. The observations spread to the point where on Mar. 12, 2009, the U.S. House of Representatives passed a resolution declaring Mar. 14 as National Pi Day.
Fibonacci Day
Nov. 23 marks Fibonacci Day, a special day that celebrates the man known as Fibonacci who developed a mathematical idea called the Fibonacci Sequence, in which every number is the sum of the previous two numbers. So, for example. 11/23 marks the day because 1+1 equals 2, and then 1+2 equals 3（the date being the 23rd）.
Square Root Day
Square Root Day is a holiday that heartily honors those dates where the combination of day and month and year form square roots: e.g. 2/2/04 and 3/3/09. The last Square Root Day was 4/4/16. The holiday was created by a high school teacher Ron Gordon. Square Root Day has its own website where celebrants can gather before the next holiday.
1. How is Mole Day similar with Pi Day?| A．They both have themes. | B．They are yearly holidays. |
| C．They fall on the same day. | D．They are created by a teacher. |
| A．Mole Day. | B．Pi Day. | C．Fibonacci Day. | D．Square Root Day. |
| A．10/23/22. | B．11/23/23. | C．3/12/29. | D．5/5/25. |
【推荐1】A school in North Carolina has banned skinny jeans and other excessively (过度地) tight-fitting trousers unless worn with a top or dress that must cover the bottom in its entirety. The school board introduced the ban because it says some girls were bullied (欺凌) when wearing tight-fitting trousers. Some parents think the ban is ridiculous and that more time should be spent on monitoring student behavior instead of banning clothing choices.
As a former teacher and a current parent of two girls, I have my opinion on the issue. Non-educators often seem to think “monitoring student behavior” is something as easy as putting on a pair of shoes, and that if teachers “just did their jobs better,” 99-100% of student discipline issues would never happen. The truth is that teachers can’t possibly monitor and control every single moment of a student’s life during the school day.
This is where my view as a parent of girls comes in. Girls of middle-high school age are dealing with their own bodily development, what TV and movies tell them a girl should dress and look like “to be pretty”, and what other girls at their age say they should look like and wear “to be pretty.” This means there isn’t a flawless outfit (套装) that some other girl won’t find “something wrong with” and then make fun of. Assuming we’re talking about girls in public schools, what they wear should be comfortable but also follow common sense. Wearing something that’s too tight probably isn’t that comfortable, but if it is, having some way to cover up certain areas accented (突出) by the tight clothing is a good idea.
Modern fashions might disagree, but psychology tells us tight clothes only cause a distraction.
School isn’t a fashion show. It’s a place of learning with some social interaction, and for those things to happen and also succeed, everyone needs to work together.
1. Why are some parents against the school ban?| A．It is not the proper time to introduce it. | B．It will influence student behavior. |
| C．It is none of the school’s business. | D．It will put girls at a disadvantage. |
| A．It is unfair to students. | B．It’s a difficult job for teachers. |
| C．It can solve most student discipline issues. | D．Teachers shouldn’t devote much time to it. |
| A．tight | B．perfect |
| C．casual | D．comfortable |
| A．Modesty. | B．Fashion. |
| C．Neatness. | D．Prettiness. |
| A．How to monitor students’ behavior? |
| B．How to prevent campus bullying? |
| C．Should parents require their children what to wear? |
| D．Should “skinny jeans” be banned in school? |
【推荐2】Land Art, sometimes referred to as Earth Art or Earthworks, is a form of art which involves using physical landscapes to create art, taking art out of the museum and into the outside world. Modern Land Art movement really got going in the 1960s when American artists began creating Land Art on a large scale.Today, works of modern Land Art can be seen all over the world, sometimes right alongside much older pieces of Land Art created by people who lived thousands of years ago.
Land Art, which is not necessarily unchangeable, can take a number of forms. For example, in 1970 Robert Smithson created the Spiral Jetty (螺旋状防波堤), made of a collection of stones and mud, in the Great Salt Lake. The American artist made a large jetty in a spiral shape which sticks out into the waters of the lake.
Reshaping the landscape is a common characteristic of Land Art，which can be created by moving parts around. People can also add things to the environment to create Land Art, like salt, which is added to the Spiral Jetty. It is possible to use plants.In all cases, Land Art is immovable.
Land Art is designed to gradually form, change, and eventually decay (衰落). That’s one of the biggest differences between Land Art and most of the art one sees in the museums. Some works of art can exist only for a few hours or days. Others are exposed to rain and wind so that they develop and decay over time, which is part of the attractiveness in the eyes of the artists.
1. What do we know about Robert Smithson?| A．He is a great creative artist. |
| B．He lives near the Great Salt Lake. |
| C．He made the most famous Land Art. |
| D．He is a pioneer in creating Land Art. |
| A．It shows the extreme beauty of nature. |
| B．It develops and decays gradually over time. |
| C．It combines the landscapes around completely. |
| D．It offers the artists a chance to get close to nature. |
| A．Works of Land Art. |
| B．History of Land Art. |
| C．Changes of Land Art. |
| D．Introduction to Land Art. |
【推荐3】If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned in the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough, the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States that Pepsi translated its slogan literally (按字面意思的) for its international campaign. As it turned out, the translations were not quite right. Pepsi was begging Germans to “Come out of the grave” and telling the Chinese that “Pepsi brings your ancestors back from the grave.”
A picture is worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries, the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even culture and religious factors and pure coincidence can be involved. Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country, this signature looked like Arabic script for the word Allah. In that country, feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.
1. From the text we learn that ________.| A．Chevy Nova was brought in Latin America |
| B．General Motors did the best market research of all companies |
| C．Pepsi still sold well in China owing to the translation problems |
| D．the “Come alive with Pepsi” campaign worked well in the US |
| A．A translation problem. | B．Cultural factor. |
| C．Religious factor. | D．The picture on the jar. |
| A．They are not designed attractively. |
| B．Their advertisements are not persuasive. |
| C．A signature looking like the word Allah was in the shoes. |
| D．Problem for Thorn McAn was the company’s name. |
| A．product advertisers | B．market researchers |
| C．managers of Sales Department | D．businesses to promote products abroad |
| A．Lessons from some large corporations. | B．How to make use of advertisements. |
| C．The importance of market research. | D．The importance of packaging |
