Modern media is awash in advertising clutter(杂乱), and who’s to blame? Modern audiences that hate conventional full-length and full-size ads.

Today’s consumers don’t like to pay for content, which ought to create a rich environment for advertisers. Yet these same consumers are prone to click or turn away when a conventional ad appears. The result is ad clutter.

YouTube     1    a combination of full-length ads, skippable ads, lower-screen banners and display ads on the page alongside each video. Newspapers that once considered the front page important now     2    run ads there.

Advertisers integrate plugs(推销) into content to frustrate digital video recorders, which allow viewers to watch programs on a delay and skip regular commercials. If you watch regional telecasts of baseball games, the commercial clutter is so     3    . Ads are visible on the stadium wall behind the home-plate umpire(裁判). On-screen graphics include sponsor logos. And everything is a paid plug--“This call to the coach’s zone is brought to you by Verizon.”

According to the showbiz paper Variety, several streaming services are about to introduce a new twist: commercials that start running whenever a viewer pauses a program. Hulu intends to launch such ads this year. AT&T’s DirecTV and U-verse units will     4    use similar technology to trigger full-motion commercials whenever a viewer tries to take a break.

There’s a lot at stake. According to Variety, National Football League(NFL) TV broadcasts generate an estimated $4.35 billion in ad revenue during the 17-week regular season. NFL     5    are now loaded with mini commercials that pop up when there is a brief pause in the action, often in “double boxes” that show a view of the field in one frame and a(n)    6    in the other.

Interestingly, with no “screen” to work with, radio is one medium that has tried for some time to buck the trend. Many commercial stations trade clutter for clusters--that is, a solid block of commercials running five minutes or more, followed by lengthy commercial-free     7    of time.

But wherever a screen is involved, or a printed page, ad clutter is     8    everywhere. Programmers and advertisers can’t really be expected to limit this; it’s a fact of business. Consumers, on the other hand, can opt for commercial-free content--if they’re willing to pay for it.

But getting limitless content without paying while also being     9    heavy advertising intrusions is impossible. As media environment is permanently cluttered, audiences should be     10    with what they wish for.

Pokemon Stickers Are Back for Koreans Nostalgic (怀旧的) for Childhood

Small pastries include a surprise sticker, and the goal is to find all 159 varieties — just like a trend more than 20 years ago.

Jeong Bo-ram’s new fascination has him     1     mass-produced pastries(糕点), delivery trucks and his childhood memories. His     2     are $1.20 bakery items sold with random Pokemon stickers that fly off store shelves in South Korea.

Just a few short of a full 159-sticker collection, 29-year-old Mr. Jeong has gone to more than 10 convenience stores and supermarkets a day, often leaving empty-handed. He has paid hundreds of dollars. He has learned the evening     3     times throughout his neighborhood to know when fresh drop-offs occur.

More than two decades ago, the Pokemon sticker-treat duo caught on with a generation of South Korean children, before the craze passed after a few years and the products were discontinued. Now the goodies are back just in time for the country’s broader retro boom,     4     by adults nostaglic for simpler times.

South Koreans are going to great     5     to live out the Pokemon tagline of “Gotta catch ’em all,” with some     6     the stickers in display booklets. Pokemon, originally a Japanese game for the Nintendo Game Boy that     7     hundreds of monster characters, has expanded into globally popular animated series, toys and video-games,     8     the recent hit Pokemon Go for smartphones.

Retailers have posted signs on their entrances that read, “We have no Pokemon bread,” while some store owners are     9     of bundling the in-demand pastries with unpopular items. Hunters camp outside supermarkets early in the morning. The rarest of stickers, such as that of the legendary characters Mew (梦幻) and Mewtwo (超梦), fetch $40 online. A full collection     10     more than $700, the listings show. Actual children also try to find the stickers, but adults are using their greater resources for the hunt.

Ko Hyo-jin shrieked when she ripped open a package of “Diglett Strawberry Custard Bread” recently and discovered inside a sticker of Mewtwo - a two-legged monster shown extending its paw. She immediately dialed up her husband. “It felt like winning the lottery,” said the 39-year-old homemaker in the Seoul Suburbs.

The nostalgic chase has been embraced by young adults facing Korea’s stagnant economy, soaring real-estate prices and a tight labor market.