文章大意:本文是一篇说明文。文章讨论了新闻行业面临的困境和做出的变革,指出虽然社交媒体改变了新闻的消费方式,但人们仍然需要深度报道来获得可靠的信息和更全面的理解,新闻行业需要在满足读者偏好的同时保持新闻的质量。
10 . The news industry has had a rough decade. Print readership is steadily declining, newspapers are closing, and journalists with decades of experience are being laid off. In response, major newspapers have made significant changes. They’re attempting to combat declining reader interest by shortening stories, creating clickbait (诱饵性标题), and most especially, using social media to their advantage.
With the rise of social media sites, many people have claimed that we are entering a new age in which news must be delivered in 140 characters or fewer. People’s ability to focus on long-form content and engage in deep reading has also been declining due to the endless distractions and excessive information in today’s world. This change in reading habits has led to a preference for short, easily-understood news pieces that can be quickly consumed. To interest a more specific and generally younger readership, newspapers have revised content, prioritizing articles that are visually appealing instead of having depth.
But, in reality, there is still a demand for in-depth reporting. In this era of misinformation and clickbait, readers are seeking reliable sources of news that provide context, analysis, and accountability. Depth reporting explores the fundamental causes, involves multiple perspectives, and uncovers the hidden truths that shape our world, helping readers get a more comprehensive understanding of complicated matters.
While social media have changed the way we consume news, the quality of news remains essential for public. It’s crucial for the news industry to achieve a balance between catering to changing reader preferences while also maintaining the integrity (完整性) of news. This means providing both quick updates and in-depth analysis, and using social media to promote their content, but not at the expense of accuracy or integrity. By doing so, news organizations can ensure that they remain relevant and trusted sources of information in a rapidly changing media environment.
1. What problem does traditional news industry face?
A.The decline of readership. | B.The lack of long-form stories. |
C.The spread of unreliable information. | D.The shortage of experienced journalists. |
2. What do we know from paragraph 3?
A.People’s need for in-depth reporting is decreasing. |
B.Social media has played a key role in promoting hidden facts. |
C.Clickbait greatly increases readers’ interests in exploring truths. |
D.In-depth reporting can improve readers’ comprehension of complex issues. |
3. According to the passage, the news industry should achieve a balance between
.
A.providing quick updates and focusing on popular topics |
B.stating matters in multiple perspectives and shortening articles |
C.satisfying readers’ preferences and ensuring the quality of news |
D.widening news sources and maintaining the accuracy of contents |
4. Where is the text probably taken from?
A.An advertisement. | B.A daily newspaper. |
C.A diary entry. | D.A story book. |