1 . Protecting and serving is more than checking for imminent (紧急的) danger. One officer in South Hill, Virginia, makes it his mission to make people of all ages feel safe after giving the all-clear, starting with the younger generations.

And because of his kindness, many parents and their children look on C. B. Fleming as something of a superhero. 28-year-old Mom, Lesha Roper-Boswell said that the neighborhood kids need someone “larger than life” they can depend on to protect them and their town, and Fleming fits the role beautifully. “He’s awesome. That’s the only word you can really use to describe C. B.,” she told reporters. “It’s just amazing — the bond he has with the children.”

Recently, residents in an apartment complex had a scare when emergency crews came to investigate a gas leak. Though he could have just left the scene after making sure the leak wasn’t harmful, Officer Fleming made sure everyone in the building felt safer.

Seeing some kids play outside with dolls, he sat down and joined them, reassuring them that everything was going to be okay. The kids were happy to have another playmate, regardless of his uniform. Impressed and grateful, Roper-Boswell took a video of the kind act and posted it on Facebook, where it’s gained thousands of views from people living all over the country.

Fleming, who is celebrating his 15th year on the force, said he’s always desired to do more than fine people for violating (违反) parking rules. “It’s something I’ve always tried to do,” he said about also looking out for the children. “When I got into this job, I knew there was something different, other than just writing tickets and being the ‘bad’ person all the time. I figured if I could be that bright spot in someone’s day, then that was all that mattered.”

2 . After the first half-day of kindergarten, Abe had something on his mind. His mum, Ricki Weisberg, had made him a sandwich for lunch but Abe wasn’t having it. It was not a good sandwich. So after he stepped off the school bus, he said, “Mommy. Terrible sandwich by the way. Really terrible.”

The honest exchange between Abe and his mum was recorded on video by Weisberg. Weisberg shared it online and it became a hit and brought a lot of laughter to so many people. “It makes me happy because of the gaiety it probably brought to people,” said Weisberg. “For me, I just love that piece of that. Life is hard. So giving people laughter makes me happy.”

But most people just wanted to know one thing: What was the sandwich?

Well, the “terrible” sandwich was a hurried, thrown-together butter and jelly sandwich, said Weisberg. On Abe’s first day, Weisberg reread the school communication and realized she would need to pack him food. At first, Weisberg thought she could make him a peanut butter and jelly sandwich. But because of food allergy (过敏) considerations at the school, peanut butter was out of the question. So she made him a butter and jelly sandwich.

Weisberg said, “I thought I made a good sandwich and I was being a good mum, so I was just expecting him to be happy. I was quite surprised when he hit me with that sandwich review.”

The butter, Weisberg would later find out, had gone bad. The sandwich tasted really terrible. “It’s really hard being a mum. You never really know if you’re doing it right. I just want to encourage parents to build that level of trust with your kids so they can be honest with you,” said Weisberg.

3 . BooksRun

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5 . The arrival of spring always means a trip to the bamboo forest for Kaitlyn Hennacy and her family, followed by an afternoon making bamboo buns (包子). This ________ started when Hennacy’s mother and grandmother discovered ________ bamboo growing near the University of Maryland, where her mom was studying in the early 1990s. Hennacy said her grandmother immigrated to the U.S. from Zhejiang, China, where she ________ cooking with bamboo often.

The trip to ________ bamboo usually happens in late April. Each person in the group has their own bag to ________ as they get each bamboo shoot out of the ground. However, no one picks more bamboo than Grandma. The entire ________ of picking the bamboo and making the buns reminds Hennacy of how ________ her grandma is — and it ________ her own work ethic. “She turned 80 this year and still hikes up a hill,” Hennacy said.

To make buns, the bamboo has to be cut into small pieces and ________ with other fillings. Hennacy learned how to make the buns by ________ her grandma, but she had to work to measure everything and write it down because her grandmother cooks from ________.

Hennacy said she and her family are ________ to have Grandma living with them. She ________ everyone’s favorite foods and routinely ________ healthy meals. “That’s how ________ a person she is.”

Hennacy said. “She shows her love through cooking.”

6 . On the choppy waters of the Bay of Bengal, a ship ________ with migrant workers returned to Andhra Pradesh. One of the workers ________ out at the waves and had a dream about the 2-year-old son he hadn’t seen since birth. The dream was filled with colors and promise.

When he ________ to his village, the man requested a meeting with the elders. ________ , the elders agreed, and the young son, Sam, became the only child in the village chosen to go to school.

“Even though many in my village hated me, and I often felt ________ , I kept going,” says Sam, who continued his schooling even when his father died,________ the family to fend(照顾) for themselves for survival.

When Sam finished public school, he was accepted to an American university. It ________ he would have to leave his mother and brother living at the lowest level of ________ in the village. He wouldn’t see them for two years. But his soul was good, and he was patient, even as his ________ hurt.

In university, his soul lit up, and he reveled in learning all he could ________ . From there, it was on to Washington, D. C. for a doctoral degree and a ________ in the Education Department.

Finally, Sam could fulfill the dream his father had for him: to bring ________ to the village. He sent most of his money back to the village to build a ________ school and pay for teachers. A brick building ________ on the dirt lot. Computers arrived, along with electricity and the internet. Sam returned every summer to work with the minister of education and invited every child to school.

“I have much,” he says. “So I give much.”

7 . Nostalgia (怀旧) is a powerful emotion that can be employed to create a strong emotional connection between a brand and its audience. By tapping into the fond memories and positive associations that people have with a particular brand, marketers can create a sense of familiarity and comfort that resonates (共鸣) with their audience. This emotional connection can then be used to drive engagement and loyalty, ultimately leading to increased sales.

In the case of Barbie movie marketing, nostalgia has been used. By incorporating elements of the classic Barbie brand into the movies, such as the symbolic pink color, the classic Barbie logo, and the inclusion of classic Barbie characters, the movies serve as a way to transport fans back to their childhood and relive their favorite memories.

This emotional connection is further strengthened by the marketing campaigns, which create a sense of community and excitement around the brand. By using social media to build hype (夸张报道) and anticipation for each movie, the brand has managed to create a loyal and engaged fan base that has contributed to its success.

The success of Barbie movie marketing has not been limited to the brand’s existing fan base. In fact, the movies have managed to attract a new generation of fans who may not have been familiar with the classic Barbie brand. By creating movies that are both entertaining and empowering, the brand has managed to appeal to a wider audience, including young girls who may be looking for strong female role models.

The impact of Barbie movie marketing on a new generation can be seen in the way that the brand has developed over the years. Although Barbie was once denounced for promoting unrealistic beauty standards and conventional gender images, the brand has since made significant steps in promoting diversity and inclusivity (包容性). The recent Barbie movies feature diverse actors and storylines that promote self-empowerment and self-acceptance, reflecting the changing attitudes and values of society.

10 . How to Travel Sustainably in Puerto Rico

From small, farm-sourced restaurant menus to guesthouse stays, community tours and Puerto Rican cultural workshops, Puerto Rico is strengthening its sustainable tourism scene.     1    

Food trip in Old San Juan.

Sign up for a three-hour walk with Spoon Food Tours and get to know locals’ favourites for coffee, snacks and meals served at family-run businesses. The morning kicks off at Don Ruiz Coffee Shop. Try the mallorca, a kind of sweet pastry (油酥糕点), and wash it down with a cup of single origin coffee harvested from the 19th-century Ruiz plantation.     2    

Learn Afro-Puerto Rican culture in Loíza.

The seaside town of Loíza in the Pinones region, a 20-minute drive east of San Juan, is known as the heart of Afro-Puerto Rican culture. Its outdoor drawings feature Afro-boricua women in colourful headwraps and loose dresses, while the interior shines with an open stage for dancing.     3     At the back, a boardwalk attracts hikers and bikers.

Join Local Guest’s community experiences.

    4     Founders Carmen Portela and Monica Perez’s aim is to direct visitors towards culture and nature-rich communities, in turn providing the areas with a sustainable income. Unique experiences include caving, taking a pottery workshop or kayaking Puerto Rico’s longest river. Local Guest also runs a non-profit programme, which matches small volunteer groups with a variety of established community-based ongoing restoration projects for long-term impact.

    5    

An encouraging start from larger hotels, the new Puerto Rican owned Finca Victoria is a two-and-a-half-acre botanical farm guesthouse lying in the hills at the heart of the island. A 10-minute drive to Vieques’ beaches, this eco-conscious property provides relaxation, from its natural wooden house to its organic local farm-sourced vegetarian (素食者) breakfasts.