Advertising agencies used to create this kind of advertising and it could be very     1     (有效的). But then they realised that it might not bes    2     for a marketplace where products and services are in direct     3     (竞争) with each other. Particularly now, in modern times, advertisements need to a    4     and hold the attention of the public. For this reason, it’s now normal to see advertisements that     5     (由……组成) of pictures or words from experts to show people how good the product is.

Based on the     1    (心理学) behind creating a desire to buy, advertisers have developed ways of persuading people into     2    (购买) their products or services. A common technique to make an impact is to create a     3    (难忘的)     4    (口号).     5    (口号) use simple but impressive language to make us remember the product or service being advertised. Some of these slogans may also appeal to (迎合) our emotions. For example, a slogan may connect a fine china     6    (茶壶) it aims to promote with our pride in having good taste. You will hear a variety of slogans any time you watch TV. Think about your favourite one. What makes it special? And what message does it try to     7    (被传达)? A slogan which communicates an idea effectively can    8    (使增长) sales and even becomes part of popular culture. That is the power of memorable slogans.

Another technique advertisers often employ is to link their company or product to a “    9    (品牌)    10    (大使)”-a famous actor, a sports star, or even a fictional character. Think of a popular fast-food restaurant. Does it have a     11    (品牌大使)? Is the     12    (品牌大使) popular among potential customers? The more we like the brand ambassador, the more we will be attracted to buy the product.

Because the mass media     1     so many people, it is a perfect     2     for advertisers. If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. In     3     to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus     4     business. That is why when a company wants to promote a product or service, it often launches a mass media advertising     5    .

    6    , such warnings demand our attention. We need to make sure that we will not fall     7     to AI. We may still think it would be     8     to relax all day and allow     9     machines to do all the work for us — but perhaps we should not be too     10     and rather be careful what we wish for!

Of course, some advertisements are not so obvious: product placement is typically used in films with huge box-office success and TV shows with high     1    . Some films are now     2     by leading brands, so that only their products appear in the films, like the watches worn by the title character in the James Bond films. Other types of mass media use product placement too, including video games. It is not     3     for sports video game series to feature different in-game equipment with real brand names. We     4     these marketing messages without thinking about them too much,     5     they will probably have an effect on us the next time we go shopping.

The history of advertising has always been closely     1    with that of the mass media. From the ancient simple advertisements painted on outdoor signs to the colourful,     2    ones in smartphone apps, advertising and the mass media have developed hand    3    hand. As media    4    have grown in number and type,    5    have advertisements.

Advertising has become part of modern life. In short, it refers to the activity of     1     a product of service. In other words, it tries to persuade people to buy a product or service. The history of     2     has always been closely linked with that of the mass media. As media channels have grown in number and type,     3     have advertisements. Because the mass media reaches so many people, it is a perfect vehicle for advertisers. In addition to    4     people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. Based on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people into purchasing their products or services. A common technique to make an impact is to create a memorable    5    .

In just one day, a person can see     1    of marketing messages. Advertising has become     part of modern life. But what is advertising exactly? In     2    , it     3    to the activity of     4    a product or service. In other words, it tries to     5    people to buy a product or service.