A survey on WeChat Moments

The awards ceremony for the Fifth Belt and Road Initiative (BRI)Short Video Competition took place in Chengdu, Sichuan Province. With     1    theme of “Open up a New Chapter Together through Connectivity”,the competition centered on the global practices of China’s modernization drive     2    highlighted the universal understanding of the BRI’s spirit and China’s strong desire to build a community with a     3    (share)future for mankind.

2023 marked the 10th anniversary of the BRI’s launch.By collecting short video stories from both builders and beneficiaries(受益者),the competition     4    (allow)audiences to grasp the key part of     5    (develop),social progress,cultural integration(融合),and people’s dreams in countries economic along the route.It also recreated     6    (memory) moments of genuine exchanges among people.

Among the over 1,000 entries from nearly 100 countries, 99 final winners were announced.“    7    one of the leading corporations engaged in the BRI, Dongfang Electric Corporation    8    (commit) to sustainable, high-standard development and people’s well-being since 2012,” noted Song Zhiyuan, a director of the company.“We’ve offered green energy equipment and services to over 100 countries and regions,    9    (project)a responsible image of China. Moving forward, we’ll grasp the opportunities to remain at the forefront of BRI’s joint construction and provide more top-level green energy     10    (global).”

4 . Ever wondered why deep-sea fish look so peculiar or how social media apps track your preferences? The answers to these questions can be found in the videos produced by “Chaizhidao”, a channel on multiple Chinese video platforms, including Bilibili and Douyin, dedicated to popularizing science.

Wang Zhenxing, the founder of “Chaizhidao”, was born in 1992. Recognizing the increasing trend of young people acquiring knowledge through video content, he started pursuing video creation in 2016. His team initially produced both knowledge-based videos and articles. But in 2019, Wang made the decisive commitment to focus solely on video production.

Comprising over a dozen members mainly from Generation Z, Wang’s team boasts diverse professional backgrounds in geophysics, engineering, and design, presenting knowledge in each area in a simple and accessible manner.

However, conveying a complex topic in a digestible 5 to 10-minute video format is not simple. To ensure a comprehensive dissemination of scientific insights, Wang’s team employs a variety of techniques tailored to the nature of the information at hand. For topics rooted in everyday life, they incorporate live-action or real-life footage to foster a sense of relatability with their audience. For more abstract principles, hand-drawn animations serve as an invaluable tool in visually conveying intricate concepts.

In a video discussing the existence of garbled (混乱的) characters in computers, Wang’s team chose to use purely animated illustrations to explain the underlying principles. “We spent nearly three months creating this 15-minute video,” he said. Their hard work has paid off. The channel has attracted over 10 million followers across different platforms.

Sharing knowledge through videos prompted the emergence of “niche knowledge” and “implicit knowledge” categories. Thanks to these video influencers, the implicit knowledge within these fields has now been more widely popularized.