文章大意:这是一篇说明文。广告公司曾经制作过这种广告,它可能非常有效。但后来他们意识到,这可能不适合一个产品和服务相互直接竞争的市场。特别是现在,在现代,广告需要吸引和保持公众的注意力。出于这个原因,现在看到由专家的图片或文字组成的广告向人们展示产品有多好是很正常的。
5 . 阅读下列文本,在空白处填入1个适当的单词(部分空有首字母或中文提示)。
Advertising agencies used to create this kind of advertising and it could be very 1 (有效的). But then they realised that it might not bes 2 for a marketplace where products and services are in direct 3 (竞争) with each other. Particularly now, in modern times, advertisements need to a 4 and hold the attention of the public. For this reason, it’s now normal to see advertisements that 5 (由……组成) of pictures or words from experts to show people how good the product is.