1 . The music industry is highly competitive. It requires you to improve your musical skills continuously for a higher level of artistry.     1    . Being a musician also requires the ability to think in business terms—you must know how to get your music out to the public in cost-effective ways. This means developing and adopting an effective marketing strategy.

    2    . Normally, a person or business looks at what a particular type of customer wants and then figures out what products or services meet the needs of those customers. In this regard, it is the customer that determines what is to be sold. With music marketing, just the opposite is true.     3    . Music marketing strategies thus must match a musician’s music with an audience.

Music marketing strategies involve one or more marketing techniques. Examples include giving free promotional (促销的) singles, putting advertisements on different media, and getting email addresses at concerts so audience members can get updates about the artist.     4    , but a good marketing strategy in music always uses the techniques familiar to the matching audience.

In many cases, music marketing strategies are limited by the artist’s funds. Many beginning artists don’t have the money to promote their work heavily and have to rely on techniques that are free or low-cost.     5    . Once the agency (中介处) gets behind the artist, the musician has access to the agency’s resources for marketing purposes. Agencies are more than willing to provide these resources and develop a marketing strategy, because a good strategy translates into profit for the agency.

A．The artist already has a product ready to go

B．Music marketing strategies differ from regular ones

C．Musical talent alone, however, is not necessarily enough

D．No two musicians have to use the same techniques when marketing

E．An artist doesn’t need to promote all of his/her songs at the same time

F．That’s why most beginning artists dream of being “discovered” by an agency

G．Technology makes it cheaper and easier for artists to promote their work themselves

2 . Advertisement 1

Now available at Franklin Park one block from Indiana University. New unfurnished flat bedroom at $135, two bedrooms at $165, three bedrooms at $195 per month. Utilities include gas, electricity and water. Children and small pets are welcome. One month’s deposit required. Office opens through Saturday nine to five. Welcome for an evening or Sunday appointment.

Advertisement 2

SHEFFIELD

LINCOLN COLLEGE OF ENGLISH

Classes for foreign students at all levels

3 months, 6 months, 9 months and one year course   Open all year

Small class (maximum 12 students)

Library, language laboratory and listening center

Accommodation with selected families

25 minutes from London

Course fees for English for one year are￡1,380 with reduction for shorter periods of study.

1. From Advertisement 1, we can suppose _____.

A．gas and water bills are included in the rent	B．the flats have furniture in them
C．the flats are far from Indiana University	D．cats and dogs are not permitted in the flats

2. Advertisement 1 suggests that persons who are interested in the flats must _____.

A．see the flats on Monday or Saturday

B．call for an appointment if they want to see the flats from nine to five Monday through Saturday

C．call for an appointment if they want to see the flats on Sunday or in the evening

D．see the flats before five o’clock during weekdays

3. While you stay in Lincoln College of English, _______ will take care of you.

A．the school where you study	B．your classmates
C．the family you have chosen	D．your own parents

3 . Anxiety can be treated with medication.     1    . So, what else can be done to help? Here are three ways for your reference.

Lavender (薰衣草)

Evidence suggests that lavender may be as effective as medicine in improving common and persistent anxiety.     2    . Lavender has no sedative, making it a safe alternative.

Researchers found that the smell seemed to help mice relax, allowing them to explore brightly lit and unfamiliar territory.     3    . That is probably because they were more anxious.

Talking therapies

    4    . A psychologist explained, “Cognitive behavioural therapy (CBT) teaches us to become aware of the thoughts and body sensations that make up our anxious experience. It takes courage and can feel counter-intuitive, but when we approach anxious thoughts and body sensations (tension in muscles, knot in the stomach) with curiosity and kindness-rather than trying to fight them-we give anxiety less power.”

Mindfulness

Mindfulness meditation can be an excellent way of returning our anxious mind back to the present. The object of our focus may be the sensations in our body as we sit or walk or breathe or it may be some external stimuli such as sound or an object.     5    

A．We worry for many reasons

B．It’s thought to make the brain calm

C．Mice were used in their experiment to test this therapy

D．Mice not exposed to lavender preferred to hide in the dark

E．Mindfulness helps us see what is here at the present moment

F．We can approach anxiety with a kind and courageous attitude

G．However, experts agree other approaches may also be effective

4 . Ticket Information

Due to extremely high demand, tickets for the three traditional end-of-year concerts of the Vienna Philharmonic are drawn exclusively on the Vienna Philharmonic website. In this way, people worldwide have an equal chance to purchase these highly desired tickets.

Application Period: February 1-28, 2023

During this period, interested persons can apply on this website for tickets to the Preview Performance, the New Year’s Eve Concert, and the New Year’s Concert. The first step toward making an application for tickets is to register for the drawing. The registration is separate from your user account for the Webshop and is specifically for the drawing. Users can enter their ticket preferences for the upcoming concerts during the application period.

Price Categories

The number of tickets for the New Year’s Concert is limited to two, and the number of tickets for the Preview Performance and New Year’s Eve Concert can be up to four. The ticket prices range between 35 € and 1200 € for the New Year’s Concert, 25 € and 860 € for the New Year’s Eve Concert, and between 20 € and 495 € for the Preview Performance. If you wish to change your application, you may only do so during the application period. In March, you will know the results of the drawing.

When Should I Apply?

Within the one-month application period, the actual time of application is irrelevant. An application made on February 1 has the same chances as an application made on February 28. The only way to obtain tickets for these concerts is by taking part in the online drawing! Requests submitted through the postal system, by e-mail or by any other means will not be considered!

1. Who could be most interested in this information?

A．A website designer.	B．A painting lover.
C．A music fan.	D．A tourist guide.

2. What do you have to do to get tickets?

A．Apply one month in advance.	B．Participate in the drawing.
C．Send e-mails to the webshop.	D．Use the same name as the user account.

3. How much must you pay at least for two tickets for the Preview Performance?

A．70€.

B．25€.

C．50€.

D．40€.