1 . According to the most recent census (人口普查) figures, nearly half of women between the ages of 15 and 44 don’t have children. Half of women is a lot of women, and yet, advertisers continue to behave as though they don’t exist. “The majority of marketing talks to adult women like they are all moms or want to be mothers,” Adrianna Bevilaqua, chief creative officer at M Booth, a public relations company, told The New York Times.
Industry experts explained to The Times that the absence of childless women in marketing materials is likely the result of inertia (惯性). Advertisers have long targeted moms because they buy their goods. In 2015, American moms were in charge of $3.4 trillion worth of spending decisions, which makes them the largest consumer group in the United States.
While they might not have the collective spending power of moms — many of whom, I suspect, would be very happy to give up some power of choosing laundry detergent (洗衣粉) in exchange for power of choosing something else with equal pay — childless women also have the potential to improve a business’ bottom line. One report has found that they spend twice as much on beauty products as women with children, and spend 60 percent more time abroad. The Times also notes that they spend 35 percent more on groceries than moms.
Of course, advertising has had a long time to adapt to the ongoing change in gender (性别) roles, and still, brands has made sexist ads that many find degrading (降低品格的). And even when brands do try to get with the times, as is the case with Dove and Pantene, many women still think them unpleasant. These critics are angry about the way such campaigns overstate female empowerment when, in reality, such empowerment is far from being fully realized.
Earlier this year, ad agency Saatchi & Saatchi researched moms’ understanding of their representation in advertising and found that they weren’t happy either. They surveyed nearly 8,000 women from around the world, the majority of whom responded with feelings of frustration (挫败) at the outdated mom images, including the busy mom and the saintly (神圣的) and perfectionist mom we so often see. Above all, they resented the view of motherhood as a job. “Motherhood is about being, not doing,” said Mary Mills, worldwide director of strategic intelligence from Saatchi & Saatchi, when describing the findings.
So as it turns out, both childless women and moms are motivated by the same desire. They want advertisers to let go of motherhood as an all-consuming identity for women and instead present them as the varied and unique beings they’ve long known themselves to be.
1. What can we learn from the passage?A.Few American women do not want to have children. |
B.Moms are happy because they are targeted by advertisers. |
C.Moms were the largest consumer group in America in 2015. |
D.Half of American women have no children according to the recent census figures. |
A.Childless women spend mainly on beauty products and travel. |
B.A report about women’s spending power has been produced. |
C.Moms spend less on groceries than childless women. |
D.Childless women’s spending power is not lower than that of moms. |
A.Respected. | B.Hated. |
C.Misunderstood. | D.Formed. |
A.Moms’ representation in advertising has been researched by ad agencies. |
B.Most American women want to be seen as unique beings. |
C.Advertisers should pay attention to childless women. |
D.Advertisers misunderstand moms’ images. |
2 . 最近,广场舞在你的家乡越来越流行,并引发了热议。你班同学在社会实践活动中,就这一现象进行了调查。请根据下表的调查结果陈述其利弊,并结合个人观点,写一篇英语短文。
注意:1.请勿提及与考生有关的真实信息;
2. 可以适当增加细节,使行文连贯;
3.词数100左右;开头已给出,不计入总词数。
Different Views on Square Dance
70% Yes | 30% No |
·Square dance is easy and free to learn. ·It can be performed in many places. ·It helps people look good and feel good. ·It offers chances to make friends. | ·Square dance occupies public places. ·It makes big noises and disturbs others’ lives. ·It is not attractive to young people. |
Your opinion… |
Recently we have conducted a survey of square dance in our hometown.
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3 . A new library in Tianjin—Tianjin Binhai Public Library—recently became an online hit. The Daily Mail described it as “breathtaking”. One look at the library and you’ll see why. With its very futuristic design and walls loaded with books, it’s the dream library of every book lover.
But there’s a burning question lying in the back of our minds: with physical bookstores closing down one by one, what makes libraries survive the wave of digitalization? Do we really still need libraries as we’ve got the internet in our hands?
Reporter Ian Clark has the answer. “Libraries are not declining in importance. People are simply changing the way they use them,” he wrote on the Guardian website. Since not everyone can afford a smartphone, a tablet or an internet connection, and not everyone knows how to search the Internet correctly and efficiently, it’s public libraries that make sure that these resources are available to a larger group of people.
And one of the pitfalls that come with online materials is that they’re not always reliable. “Google doesn’t tell you what you’re not getting, so people need to evaluate (评估) the quality of what they see on their screens,” Sarah Pritchard, dean of libraries at Northwestern University, told Northwestern Research Magazine. And libraries are usually where that “evaluation” happens.
But we still need the physical space that a library provides. It’s something that’s called a “third place”, according to the Seattle Times. This is a place in which we can fully concentrate on our study and work without easily getting distracted. Compared to other “third places” like coffee shops, libraries have a “non-commercial nature” that allows you to relax completely.
“Nobody is trying to sell you anything in the library. There is no pressure to buy and there is no judgment of your choices,” Anne Goulding, a professor at Victoria University in New Zealand, wrote on the Newsroom website.
1. Which may best describe Tianjin Binhai Public Library according to Para 1?A.Peaceful. | B.Impressive. |
C.Traditional. | D.Imaginary. |
A.trap | B.secret |
C.adventure | D.evaluation |
A.They allow us to use the Internet freely. |
B.They are where we can buy things easily. |
C.They provide more information than the Internet. |
D.They give people space to concentrate on their study. |
A.A Digital Library in Tianjin |
B.A Library Available to Get Relaxed |
C.A Physical Library Living in the Digital Age |
D.Library Providing Reliable Materials |
1. When is the first meeting of the Garden Club this year?
A.On Monday. | B.On Wednesday. | C.On Friday. |
A.To teach students to grow food. |
B.To promote healthy and organic food. |
C.To grow food for the school. |
A.Cabbages. | B.Cucumbers. | C.Tomatoes. |
A.They can only work in the school garden. |
B.They are not allowed to join the club. |
C.They will be in charge of community garden. |
5 . Mark DeMatteis had just paid money to walk past angry clowns, and a screaming madman with a knife, and he was loving every minute of it. “I love to be scared. …I love the art of it.” said the 38-year-old lover of haunted houses(鬼屋)and horror films. He’s never experienced a fright he didn’t like.
There’s no doubt that real life can be frightening sometimes, or even dangerous to one’s health. That is part of the reason people love a good fright in a haunted house or movie theater, which they can manage with little actual risk involved.
“It’s a big thing for people to do something they’re really afraid of, and come out on the other side knowing, ‘I did it, I controlled it, I didn’t fall apart.’” said Glenn Sparks, a Purdue University professor who has studied how people handle fear from media images.
He said that in modern society, a young male’s ability to face a scary image or amusement park ride could be the thing that could help him prove himself.
Sparks has observed how haunted houses and horror films are common dating experiences for young couples. He believes that males and females have expectations of how the other should act. “If a male goes into one of those situations and shows control, females tend to find him more attractive and he is admired more,” he said. “Similarly, for a female, the normal reaction is to show fear. If a female doesn’t show that, the female becomes less attractive.”
It’s unusual for fright alone to actually harm anyone, although DeMatteis remembered working at a haunted house a few years ago where a man fainted(昏厥)inside. Dr. Cyril Wecht is unaware of any cases in which people reacted to frightening images so strongly that they were actually scared to death. However, he doesn’t say it's impossible. It depends on the strength of the person’s heart at the time he experiences fear. Wecht and others say that a real-life fear is more likely to affect one’s health.
Recently, Theresa Streshenkoff, 16, was on her third trip to the haunted house even though she said she was often scared. Her first time this year, the high school student ran screaming from a frightening figure in costume. She still felt excitement going through again days later, even after she knew what to expect. “It isn’t supposed to be fun to be scared, but if it’s frightening and you know it’s not going to hurt you, it’s fun,” she explained.
1. Why do people love to be scared in haunted houses or movie theaters?A.Because being frightened is good for their health. |
B.Because they know they aren’t taking real risks. |
C.Because these places are considered dangerous. |
D.Because screaming makes them feel good. |
A.complete a challenge | B.realize a mistake |
C.win an award | D.accept a fact |
A.Watching a frightening movie with a classmate. |
B.Being scared by your friends on Halloween. |
C.Experiencing a terrible earthquake. |
D.Going to an amusement park. |
A.Fear Is a Lot Fun | B.How to Overcome Fear |
C.Fright Doesn’t Lead to Death | D.Don’t Fight a Good Fright |
1. Which aspect is the speaker going to cover?
A.Ways to prevent accidents. |
B.The functions of the Royal Society. |
C.A video of serious accidents. |
A.Useful information on safety. |
B.Help in dangerous situations. |
C.Special training on living. |
A.They cause serious injuries. |
B.They happen quite often. |
C.The country pays for them. |
A.About 350. | B.About 4,000. | C.About 30,000. |
1. What happens to the youth unemployment in rich countries?
A.It is rising. | B.It is coming down. | C.It stays the same. |
A.14%. | B.16%. | C.11.1%. |
A.In the Middle East and North Africa. |
B.In the Middle East and Asia. |
C.In the Middle East and Europe. |
A.Financial problem. | B.World wars. | C.More strikes. |
增加:在缺词处加一个漏字符号(∧),并在其下面写出该加的词。
删除:把多余的词用斜线()画掉。
修改:在错词下画一横线,并在该词下面写出修改后的词。
注意:1. 每处错误及其修改均仅限一词;
2. 只允许修改10处,多者(从第11处起)不计分。
Nowadays, more and more people have their own mobile phones, some of who are always lowering their heads to play the mobile phones instead of communicating with their families. That is so annoying. In fact, the further distance in the world is not between life and death, however when I stand in front of you, you are playing with your mobile phones. I complete understand it because my sister is one of the phubbers(低头族).
Last weekend, I went to KFC with my sister. I wanted to order some foods, so I asked her what she would like to eat. She didn’t make any response to me but kept talk with her friends on Wechat. I felt angry, and I shouted her: “It is impolite to play your mobile phone at table.”
In my opinion, it is high time that we throw away the phone and raised our heads up. Do cherish everything around me and appreciate the scenery in the front of us.
9 . When Ariyah Georges was born 15 weeks early, she weighed only one pound, 12 ounces. Her mother, Jovan, knew how important breastfeeding was, especially for a premature (早产的) baby like Ariyah, so she began pumping milk to feed her through a tube. But two days later, Jovan felt dizzy and feverish — 104 Fahrenheit degrees, in fact. She had a blood disease and was close to full shock.
She was separated from others for nearly two weeks at the regional Northern Virginia hospital where she’d delivered. During that time, she could still pump breast milk, but Ariyah couldn’t consume it because of the risk of infection (感染). Without it, the newborn was particularly easily affected by diseases. There are many cases like this, which creates the need for the milk donation.
Enter donor milk — breast milk purchased by hospitals for mothers who aren’t able to produce enough milk on their own, due to health complications, stresses, or other factors. The milk comes from milk banks, organizations that collect and screen breast milk from those women willing to donate. Usually processed in intensive-care units, the milk is only available by prescription.
In recent years, both milk banks and the use of donated human milk have risen swiftly in the United States. In 2011, 22 percent of NICUs used donor breast milk; four years later, that number doubled to nearly 40 percent, and went even higher for the most intensive NICUs — as much as 75 percent. There are 23 milk banks in the United States recognized by the Human Milk Banking Association of North America, or HMBANA, double the number that existed five years ago.
But as the demand for donor milk rises, banks must find more charitable donors — a task made more complicated by informal networks of milk sharing that happens online. And many of the most vulnerable infants are still not being reached.
1. What’s the problem of Ariyah when she was born?A.She had a shock. |
B.She was too light. |
C.She had a blood infection. |
D.She felt dizzy and feverish. |
A.The mom can still pump breast milk. |
B.The mom will have to stay at the hospital. |
C.The baby will be separated from others. |
D.It is more likely for the baby to catch a disease. |
A.To call healthy moms to donate breast milk. |
B.To show the demand change of donated human milk. |
C.To show the shortage of breast milk in milk banks. |
D.To raise the awareness of the importance of breast milk. |
A.In a historical fiction. |
B.In a science magazine. |
C.In an entertainment newspaper. |
D.In a textbook. |
10 . It is 6:00a.m.on the first day of the school year. In Chery brook Technology High School, mathematics teacher Eddie Woo is already at work.
One of the first things before the first bell rings is to set up his tripod(三脚架)and iPad in the middle of the classroom. “I’m Mr. Woo. I record my lessons. I record all of them. In fact, I’m about to record this one,” he explains to his new maths class.
He started posting videos online in 2012 for a student who was sick with cancer and missing a lot of school, so he started sharing them across the country and beyond. Wootube now has more than 38,000 subscribes(用户) and has attracted almost 4 million views worldwide.
Cherybrook Technology High School principal(校长) Gary Johnson said Mr. Woo was helping maths teachers in Australia and making maths popular again. “He has an ability to simplify(简化) maths to a level where kids can really understand it.” Mr. Johnson said.
12-year-old student Emily Shakespear said Mr. Woo’s teaching style made maths easy and interesting. “I don’t want to say it, but he sucked me into maths,” she said. Owen Potter, who attends high school in Cobar. agreed. “It’s difficult to understand how someone in Sydney can influence thousands of people across the whole country,” he said.
Mr. Woo won the 2017 University of Sydney Young Alumni Award for Outstanding Achievement, and he was one of 12 Australian teachers honored at the Commonwealth Bank Teaching Awards.
1. Eddie Woo set up an iPadin the middle of the classroom with the purpose of ________.A.listening to music | B.playing a video |
C.recording his class | D.showing pictures |
A.Mr. Woo’s teaching videos online are very popular. |
B.Mr. Woo had made a lot of money by selling videos. |
C.Mr. Woo posted videos online helping many adults. |
D.Mr. Woo created his Wootube in 2012 in Sydney. |
A.difficult to follow | B.easy to understand |
C.simple to handle | D.challenging to learn |
A.Mr. Woo is the most well-known maths teacher in Australia. |
B.Mr. Woo graduated from the University of Sydney with honors. |
C.Mr. Woo won the Commonwealth Bank Teaching Awards. |
D.Mr. Woo’s contributions to teaching have been recognized. |