1. What do colours mean to drivers?
A.Life-saving information. |
B.Means of transportation. |
C.Traffic police. |
A.Colours can change people’s mood. |
B.Colours can make people beautiful. |
C.Colours can increase people’s appetite. |
A.Luck and ability. |
B.Luck and psychology. |
C.Ability and psychology. |
A.They are as colourful as a rainbow. |
B.They are more colourful than a rainbow. |
C.They are more beautiful than a rainbow. |
2 . Have you ever felt that your feelings and state of mind sometimes can be influenced by places? Have you ever noticed that certain paces especially upset you? Or that certain places are especially relaxing and peaceful? Well, there’s a good chance that the colors in those places are playing apart.
Scientists have studied, the influence of colors on our feelings, health and the way of thinking for many years. For example, some studies show that blue is a relaxing color. Blue reminds us of the ocean and sky. Pleasant dreams might be the end result of painting the bedroom blue. It has a calming influence on the body, lowering the blood pressure and heart rate (心率), and has a cooling influence in hot and humid (潮湿的) weather. Another study shows that blue in the classroom can be a good thing. An angry child would become calmer after being in a classroom painted blue.
But red has the opposite influence. It is an energetic color that can excite and warm the body, and increase the heart rat. Therefore, it may not be, so great for bedrooms where you are trying to relax, since it can cause the difficulty in sleep.
Yellow is a very welcoming color. It makes people feel cheerful energetic (充满活力的) and happy. It is a perfect co or for a sunroom. Since yellow is easy to be noticed, is a so one of the most a tent on-getting colors. Yellow can be used to draw notice, such as on traffic signs or advertisements.
Green is the most relaxing color on the color wheel. Green reminds us of spring and new beginning. It brings calmness and hope, and it has a relaxing influence on the body as well as the mind. That’s why it’s suitable for almost any room in the house. The color green can lead to more creative thinking, so green is a good choice for of ices.
1. How does the writer lead readers to the introduction about colors?A.By telling a story. | B.By giving some examples. |
C.By asking some questions. | D.By showing the study result. |
A.People like to dream during their sleep. |
B.Blue is the dream color for many people. |
C.Blue bedrooms may bring more pleasant dreams. |
D.People can’t sleep well in their bedrooms painted blue. |
A.Because yellow can brighten your day. |
B.Because yellow-makes people feel joyful. |
C.Because yellow is the most beautiful color. |
D.Because yellow is easier to be noticed by people. |
A.Green can relax the mind and bring creative thinking. |
B.It’s perfect to have a bedroom painted red and a sunroom painted yellow. |
C.Blue can excite and warm the body and increase the blood pressure and heart rate. |
D.An angry child will turn into a happy one after being in a classroom painted blue. |
3 . If you are shopping in any toy store, you can easily find the different games and toys for boys and girls: There are a lot of pink toys on one side of the store for girls and dark-colored toy cars, toy guns, and toy soldiers for boys. Some big stores with toys may even have a pink floor for girls and a blue floor for boys.
Some people think that too much pink is bad for girls. Sue Palmer, the writer of Toxic Childhood, is very worried that most girls over the age of three are crazy about the color. This may happen for two reasons. Firstly, most companies offer too many products in pink.
A.Some parents are worried, too. |
B.Blue says that you are strong and powerful. |
C.Why do parents prefer to choose pink for their girls? |
D.Different colors may have different influence on children. |
E.In fact, it is difficult to buy a toy for a girl that is not pink. |
F.But not everyone thinks there’s something wrong with pink. |
G.Besides, many parents think their little daughter looks cute in pink. |
Green is an important colour in nature. It is the colour of grass and the leaves on trees, the colour of most growing plants.
Sometimes the word green means young, fresh and growing. Sometimes it describes something that is not yet ripe or finished.
Someone who has the ability to grow plants well is said to have a “green thumb”. The expression and a similar one, “green fingers”, come from the 1990s. A person with “green thumb” seems to have a magic touch that makes plants grown quickly and well. You could say that the woman next door has a “green thumb” when her garden continues to produce long after your plants have died.
You may wish to have a “green thumb”, but you surely do not wish to be a “greenhorn”. A “greenhorn” is a person who has no experience, who is new to a situation.
In the 15th century, a “greenhorn” was a young cow or ox whose horns had not yet developed. A century or so later a greenhorn was a soldier who had not yet had any experience in a battle. By the 18th century a greenhorn had the meaning it has today—a person who is new in a job.
Green is also the colour used to describe the powerful emotion, jealousy. The “green-eyed monster” is not a frightening creature from outer space. It is the name given by Shakespeare in his play Othello to jealousy.
When someone talks about the “green-eyed monster”, he is talking about the unpleasant feeling a person has when he thinks he has lost the person he loves to someone else. You could say that a person has been suffering from the “green-eyed monster” ever since his girlfriend began going out with someone else.
In most places in the world, a green light is a signal to go ahead. A green light traffic signal means your vehicle may continue on.
In everyday speech a “green light” means approval to continue with a program or action. A government agency may be given the “green light” to go ahead with a project after the government approves it.
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5 . There are many colors in nature. But do you think that a color has
First, put two objects with the same weight into two boxes. Then
A.taste | B.smell | C.weight |
A.upset | B.worried | C.afraid |
A.cover | B.dig | C.polish |
A.lighter | B.heavier | C.bigger |
A.how | B.why | C.because |
When you walk through the aisles(通道) of supermarkets, you can see various products in different kinds of packages and in different colors. But why?
Well, the reason is
Therefore, advertising professionals often need to look at a product through the consumers’ eyes when
1. What is wrong with the lake?
A.Its color is strange. |
B.There are not enough fish there. |
C.Chemical pollution happened there. |
A.People’s action. | B.Fish. | C.The weather. |
A.Sports news. |
B.Updated information on the lake. |
C.The weather report. |
A.Warnings to children. | B.The color change of the lake. | C.The pollution of the lake. |
1. What colors make people feel calm?
A.Red and purple. | B.Green and blue. | C.Yellow and white. |
A.Energetic. | B.Cheerful. | C.Imaginative. |
A.The kitchen. | B.The bathroom. | C.The living room. |
A.A painter. | B.A paint seller. | C.A color expert. |
9 . Colour saturation(饱和) refers to the intensity(强度) of the reds, greens and blues. Photos high in colour saturation make food look fresher and tastier to viewers, which increases their willingness to order the menu items, a new study suggests. “In the restaurant business, these results provide a simple method to increase sales,” said Stephanie Liu, lead author of the study and associate professor of hospitality management at the Ohio State University. “On Instagram, it means using the ‘X-Pro Ⅱ’ filter(滤镜) on your food photos rather than the ‘Early bird’ filter. It costs nothing, so it’s an easy win for restaurant marketers.
In one survey, 267 participants were asked to imagine themselves looking through options on an online food-ordering platform. They were shown photos of a poke bowl, a Hawaiian dish featuring fish, vegetables and sauce over rice. They were randomly asked to view one of the four different photos with either high or low colour saturation and either close or farther away visual distance. The food in the more highly-saturated photos looked fresher and tastier to participants, and that led them to be more likely to purchase the food. But colour saturation had a stronger effect when the food appeared more distant in the photos. “When the food is shown close up, it’s already easy for the viewers to imagine how fresh and tasty the food would be,” Liu said. “Colour saturation is not as necessary.”
In the second survey, 222 online participants were asked to imagine they were looking through photos of pizza from a restaurant near their home. They were told they would either be eating alone or with their family. As in the previous study, the food in the colour-saturated photo was always seen as fresher and tastier and one that people would be more likely to buy. But that effect was stronger for people who were told they would be eating alone. “When people are eating with others, the social experience is a big part of what people look forward to,” Liu said. “But when they are eating alone, they focus more on the food itself.”
“These findings are more important now than ever before,” Liu said. “With people ordering online, restaurants have to post pictures of their food on online ordering platforms. They should pay more attention to the photos they post as they do to the text. Colour saturation is one key element they need to focus on.”
1. What is a direct effect of the “X-Pro Ⅱ” filter according to Stephanie Liu?A.Strengthening the “Early bird” filter. |
B.Keeping colour saturation low. |
C.Making food in photos more appealing. |
D.Increasing the variety of menu items. |
A.When the food appears farther to the observer. |
B.When the poke bowl contains more food. |
C.When the food is fresher and tastier in reality. |
D.When the visual distance of the food is shorter. |
A.They take social experience into consideration. |
B.They choose food that is easier to obtain. |
C.They want the food to be fresher and tastier. |
D.They pay more attention to colour saturation. |
A.How Colour Speaks for Menu Items Online |
B.How Colour Saturation Affects People |
C.How Colour Brings Benefits to Ordering Platforms |
D.How Colour in Photos Makes Food Look Tastier |
10 . Colors can affect (影响) our feelings. Blue is a calm (冷静的) color. If you are feeling nervous (紧张), you can wear blue clothes or stay in a blue room. Blue is also the color of sadness. When someone says he’s feeling blue, he means he is sad.
White can also make you feel calm. So you can wear white too if you are nervous. And white often means a new beginning.
Green is the color of nature. It can give us more energy when we are feeling tired.
Some colors can make you feel warm. In cold areas, people usually use warm colors in their homes, like orange and yellow. Yellow is also the color of wisdom. Some people prefer this color when they study for exams. For example, they may use yellow school things.
Red is one of the strong colors. It often makes us feel active. But this color can also mean danger. So it is often used in stop signs (停车标志) and lights.
1. Which may be NOT good for you if you are nervous?A.Wear white clothes. | B.Wear blue clothes. |
C.Stay in a red room. | D.Stay in a blue room. |
A.I like blue. | B.I’m feeling white. |
C.I like white. | D.I’m feeling blue. |
A.Yellow and blue. | B.Yellow and orange. |
C.White and green. | D.Blue and white. |
A.智慧 | B.消极 | C.愉快 | D.正义 |
A.White can make us feel tired. | B.Red is often used in stop signs. |
C.Orange can mean danger sometimes. | D.Green symbolizes a new beginning. |