Branding events of China Daily

Since its launch in 1981, China Daily has grown to become the nation’s leading English-language newspaper. With a combined print, online and mobile readership of more than 350 million, it serves a vital role in telling the world about China, providing valuable insight into the world’s second-largest economy. A series of branding events are conducted by China Daily to improve public diplomacy and international communication.

Vision China Lectures

A series of talks are organized by China Daily in which leading political and business figures are invited to speak and interact live with domestic and foreign audiences. The Vision China lectures focus on major issues facing China and the world, exploring what China’s story means for the world, and how Chinese wisdom can help the world.

Asia Leadership Roundtable

The China Daily Asia Leadership Roundtable provides a platform for high-level dialogue and communication among leaders and social elites in the fields of politics, business and academia in Asia.

“21st Century Cup” National English Speaking Competition

The competition is the most famous English-speaking competition in China. It is the qualifying round for students who wish to represent China in the International Public Speaking Competition in London.

TESOL China Assembly

Organized by China Daily in partnership with TESOL International Association (Teachers of English to Speakers of Other Languages), the TESOL China Assembly is a high-level international English Language Teaching (ELT) event in China. It aims to promote scholarship and cross-cultural understanding among English educators in China, and to enhance dialogue between China’s ELT professionals with their peers worldwide.

For more details, click here.

The students stand on a pier (码头) over the Harlem River in New York City. They stare down into the brown water. Their teacher, Mr. Rodman, pulls a long rope out of the river. Fastened to the end of the rope is a metal cage and inside are oysters (牡蛎). Taking turns, the students measure all the oysters, and then compare notes. The biggest oyster is over 2 inches long, much bigger than a healthy size for its age! They also measure the level of oxygen. As more oysters grow, the water should become clearer and hold more oxygen. Also, other animals should move in.

Oysters are soft-bodied animals, and share the underwater community with plants, fish, and other life. They are food for crabs and other animals. As new oysters grow, they attach their shells to older ones, forming big reefs with many small spaces where other animals live. Oysters eat algae (藻类). If algae grow too fast, they can decrease oxygen from the water and even fish need oxygen to breathe!

But what happened to the oysters 100 years ago in New York Harbor? Before then, lots of oysters lived in these waters. They were shipped to restaurants around the world. By the early 1900s, people were eating them faster than they could grow. Pollution was pouring into the waters. The harbor became severely polluted. Since the 1970s, new laws have helped reduce poisonous waste. Some fish started to swim through again. But oysters were still missing—until recently.

The Billion Oyster Project began in 2014 to help bring oysters back to New York Harbor. The project has recruited more than 6,500 students at more than 100 middle schools and high schools to help grow, distribute, and study the oysters.

Finally, the students put the oysters back in the cage. Mr. Rodman lowers the cage into the river. In a few months, they will check the cage again. When the oysters are big enough, they will be moved to join a healthy reef in the middle of the harbor.

For motorcycle enthusiasts, nothing beats the excitement of riding your motorcycle on the open highway with the wind on your back. As gas prices rise, riding motorcycles is economical and a much greener way to travel. Along with the benefits comes the risk of personal injury if an accident occurs. After all, you’re not protected by steel like you are while driving your car. Besides a helmet, the latest safety innovations, new airbag jeans, are personal airbags that you can wear to better protect your life.

Airbags have been protecting people in car accidents for decades. Now, a Swedish company, Mo’cycle, teamed up with an airbag technology company which previously produced upper body protection for motorcycle riders, to design and produce the airbag jeans. This kind of airbag can offer protection for the motorcycle rider’s lower body, especially the tailbone, in case of an accident. According to the company, “It reformed the airbag technology to protect the first bone of the spinal column (脊柱), because spinal column injury is the leading cause of disability among motorcycle riders.”

The airbag jeans look like conventional trousers. Its component is removable and the jeans can be washed, dried, and worn again. The jeans are made of a fabric called Armalith which is stronger and weighs less than steel. Armalith helps to prevent riders from injuries caused by force of friction after a fall. The airbags fixed into the fabric help protect the rider if he or she falls off the motorcycle. If the rider is separated from the vehicle, the airbags are touched off in seconds. That’s because the mechanism is actually a chain that connects the jeans to the motorcycle.

Mo’cycle’s airbag jeans are available on the company’s crowdfunding campaign along with an airbag shirt and a complete protection package. Obviously, they can provide protection for more motorcycle riders. Making the roads safer for them is certainly a worthy effort.