Last year, 138,000 San Francisco residents used Airbnb, a popular app designed to connect home renters and travelers. It’s a striking number for a city with a population of about 850,000, and it was enough for Airbnb to win a major victory in local elections, as San Francisco voters struck down (否决) a debatable rule that would have placed time restrictions and other regulations on short-term rental services.

The company of Airbnb fiercely opposed the rule, Proposition F. It also contacted its San Franciscan users with messages urging them to vote against Proposition F.

Most people think of Airbnb as a kind of couch-surfing app. The service works for one-night stays on road trips and longer stays in cities, and it often has more competitive pricing than hotels. It’s a textbook example of the “sharing economy”, but not everyone is a fan.

The app has had unintended consequences in San Francisco. As the San Francisco Chronicle reported last year, a significant amount of renting on Airbnb is not in line with the company’s image. Middle-class families rent a spare room out to help make ends meet. Backers of Proposition F argued that this trend takes spaces off the conventional (传统的), better-regulated (监管更好的) housing market and contributes to rising costs.

San Francisco is in the middle of a long-term, deeply rooted housing crisis that has seen the cost of living explode. Located on a narrow land overlooking the bay, San Francisco simply doesn’t have enough space to accommodate the massive inflow of young, high-salaried tech employees flocking to Silicon Valley. Consequently, the average monthly rent for an apartment is around $4,000.

As the Los Angeles Times reported, some San Francisco residents supported the rule simply because it seemed like a way to check a big corporation. Opponents of Proposition F countered that the housing crisis runs much deeper, and that passing the rule would have discouraged a popular service while doing little to solve the city’s existing problems.

Different ways have been applied to dealing with waste paper, specifically used newspapers. Some people put them in the recycling area, while others keep them as wrappers (包装纸). While these are both good measures, a Japanese publishing company had a better idea for their end use.

The Mainichi Newspapers Co., Ltd. invented the “Green Newspaper”, which allows people to grow plants with it. This unique newspaper was published on Greenery Day, which is focused on environmental news and made of green paper with seeds placed into it. What makes it even more special is the ink (油墨) used to print words and photos, which is made from plants. The publisher advises readers to tear the used newspaper into small pieces and plant them in a container with soil. They should water them, like they would do for any plant. Within a few weeks, the seeds will grow into plants.

This brilliant concept was invented by Dentsu Inc., one of Japan’s most famous advertising companies, which works with the publishing company on the initiative (倡议). The publisher’s belief is environmental sustainability (持续性). As its mission statement says, “The Mainichi doesn’t take action only through information, but also by solving global issues.” With joint efforts, this initiative has reached the corners of Japan and sold around millions of copies daily. Other such initiatives producing plantable paper are also seen in India and the US.

About 95 million trees are lost for producing newspapers every year. The Internet, the number of whose users stands for 62.5 percent of the population worldwide, has influenced how people read news and the print readership has dropped greatly. However, the reinvention and reimagination of this newspaper will bring about a change in the publishing industry as well as having an environmental influence.