On the day he almost died, Kimbal Musk had food on the brain. The Internet startup talent and restaurateur had just arrived in Jackson Hole from a conference where chef Jamie Oliver had spoken about the benefits of healthy eating. This was something Musk thought about a lot- how he might make a difference to the food industry—but beyond expanding his farm-to-table movement along with his restaurant, Musk hadn’t yet broken the code. Then he went sailing down a snowy slope (坡) and fell over, breaking his neck. The left side of his body was paralyzed.

Musk eventually made a full recovery, but it involved spending two months on his back, which gave him plenty of time to come up with a plan. Since then, he has launched an initiative to put “learning gardens” in public schools across America; attracted Generation Z to the farming profession by changing shipping containers into high-tech, data-driven, year-round farms; and this year, is kicking off a new campaign to create one million at-home gardens.

Aimed at reaching low- income families, the Million Gardens Movement was inspired by the pandemic, as both a desire to feel more connected to nature and food insecurity have been at the forefront of so many people’s lives. “We were getting a lot of inquiries about gardening from people that had never gardened before,” says Musk. “People were looking to garden for a bunch of reasons: to supplement their budget, to improve the nutritional quality of their diets, or just to cure the boredom that came with the lockdown.”

The program offers free garden kits that can be grown indoors or outdoors, and will be distributed through schools that Musk's non-profit, Big Green, has already partnered with. It also offers free courses on how to get the garden growing and fresh seeds and materials for the changing growing seasons. “I grew up in the projects when I was young, in what we now call food deserts,” says EVE, one of the many celebrities who have teamed up with the organization to encourage people to pick up a free garden. “What I love about this is that it's not difficult. We are all able to grow something.”