A self-described “girly girl”, nine-year-old Zandra Cunningham was constantly begging her parents for the latest beauty products. One day her dad simply told her “no”, which inspired her to make her own.
Zandra has been recognized by Entrepreneur magazine as one of the youngest millionaires in America. When asked about her experience as a child entrepreneur (企业家), Zandra says, “It wasn’t frightening. When you’re young, you don’t have that fear mentality. ‘Maybe it’s not going to work’ never really crossed my mind.” For Zandra, it became a challenge to separate her personal interest from what her customers actually wanted. “There were a lot of things that I felt were good ideas, but they wouldn’t fit into the market,” she says. Being part of the market herself, Zandra felt she had a unique perspective that allowed her to truly listen and respond to her customers.
It started as a hobby for Zandra and her mom. They’d play around with different ingredients until they found formulas they liked “through trial and error”. Slowly, they started transforming the pastime into a brand. Zandra began selling her products at local markets, and a few years later—when Zandra was 12 years old — the family started a shop for Zandra Beauty. At the time, Zandra Beauty was one of the first brands to offer plant-based and organic beauty products at an affordable price. The 21-year-old has essentially grown up alongside her brand—but her goals have remained the same: “Our main focus is to push out amazing products that are safe for everyone and the earth.”
“There’re so many brands doing similar things, but there’s still so much room to grow,” says Zandra. “Your customers are out there, and you just have to find something that’s going to set you apart.”
1. What can be inferred from Zandra’s words in paragraph 2?A.Her young mind made her fearless. |
B.Her parents supported her greatly. |
C.She had much precious experience. |
D.She was always very caring. |
A.Sharing her personal interests. | B.The diversity of hobbies. |
C.Changing the global market. | D.The need of customers. |
A.The one that is cheap and useful. |
B.The one that is enjoyed by her mom. |
C.The one that is created by trial and error. |
D.The one that is reliable and eco-friendly. |
A.Hopeful. | B.Concerned. | C.Doubtful. | D.Relieved. |
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【推荐1】Cotton farmers in some Indian villages are busily buying Coca-Cola and Pepsi, believing that the sugar in the fizzy (有泡沫的) drinks kills pests.
Farmers say scientists advised them to mix pesticides with a sugary juice to control pests, and they found the mixture cheaper and more effective than pure chemicals — although soft drink makers and scientists dismissed the remarks. N. Hamunayya, who has become a famous person in his village in the southeastern state of Andhra Pradesh, said his crop survived an attack of pests which had resisted other pesticides. “We found that all the colas had uniform effect on pests. The pests became dead and fell to the ground,” he said. He said the drinks had all the elements they needed: they were cheaper, sticky, fizzy, and attracted ants, which ate the young of the pests. But Thinupathi Reddy, assistant director of the Regional Agri-Research Station, Guntur, says tests had proved such results wrong. “We conducted some field trials on cotton crop at our research station. There was no obvious productivity or destruction of pests, ”he says.
Statements from Pepsi and Coca-Cola said there was “no scientific basis” for this practice. But their dealers are enjoying increasing sales. Mantan Wall, who sells soft drinks in 17 villages in the region, said sales rose up, thanks to the farmers. “For the 10 days between August and September I had successful business. Instead of just 30 cases (each containing a dozen one-litre bottles) of cola, I started selling almost 200 cases,” he said. “We expected the sales to drop after the news over pesticide residues (残 留) in the cola drinks. Now I have to keep extra supply for the cotton farmers,” he said.
In February, an Indian environment group made a report saying drinks made by Coca-Cola and Pepsi contained pesticides and called for tougher safety standards. The U. S firms strongly rejected the findings of the New Delhi-based Centre for Science and Environment and said their products were safe.
1. The writer’s purpose of writing this passage is to .A.tell an interesting incident |
B.warn people that some drinks might be dangerous to health |
C.suggest using Coca-Cola to kill pests. |
D.announce a new discovery of Coca-Cola |
A.they thought it went against science |
B.they believed that the farmers didn’t tell the truth |
C.they might fear that it could bring harm to their business |
D.they insisted that no poison was left in their products |
A.testing the mixture |
B.selling more drinks in India |
C.mixing the drinks with the pesticide |
D.attracting ants to eat the young pests |
A.there is some pesticide left in them |
B.they are sticky and fizzy |
C.they have elements that kill pests |
D.they made the pesticide more effective |
【推荐2】New York—A truck struck a 56-year-old woman riding a Citi Bike through Midtown Thursday morning, and officers Dimitri Coutsouvelis and Thomas Demery came to her rescue, officials said.
Two counter-terrorism policemen on Sixth Ave. near W. 47th St. spotted the white truck dragging the Citi Bike about 9:30 a. m. — moments after it struck the woman, who was found lying on the street with an injured right leg, frightened witnesses said.
“She was just lying there in a lot of pain,” said Stanford Dawson, 57, who sells goods on the comer of Sixth Ave. and 48th St. “You could see her leg was turned back and the knee bones were sticking out through the skin.’’
One of the policemen ran after the truck and forced it to stop while the other tended to the woman.
“The driver acted a little confused about what happened,” said Police Officer Thomas Demery, who ran to stop the truck after hearing the “sound of the bike being dragged.”
“The woman suffered a deep gash on her leg from her knee to her hip,” said the policeman. “I kept telling her not to look at it, that it’s going to be fine. I kept comforting her.”
The ambulance rushed her to Bellevue Hospital in stable condition. The driver of the truck remained at the scene, policemen said. No charges were immediately filed.
“I can’t tell you how proud I am of the work that the Critical Response Team does each and every day protecting New York City. Generally, people think they always face danger all day and sometimes they shall feel bored in the street,” said Counter-terrorism Chief James Waters. “They always perform admirably, including today.”
“It feels really good to be a part of helping fellow New Yorkers. That’s what we guys want to express most,” Demery said.
Cars have struck and killed many bicyclists so far this year, and the reported number of deaths is a 21 % increase compared to the 13 killed during the same time last year.
1. Which is right about the truck driver?A.His over-speeding made the accident happen. |
B.He kept driving, not knowing the accident. |
C.He was arrested shortly after the accident. |
D.He had his leg hurt in the accident. |
A.Thomas Demery. | B.James Waters. | C.Stanford Dawson. | D.Dimitri Coutsouvelis. |
A.Rewarding. | B.Boring. | C.Acceptable. | D.Dangerous. |
A.She was struck by a truck. | B.She was badly injured in the foot. |
C.She was lucky to get timely help. | D.She was unconscious in hospital. |
【推荐3】Returning home from the grocery store (杂货店), 25-year-old Policano felt it necessary to help the elderly in her neighborhood to practice safer social distancing during the Covid-19 pandemic. Her friend Elkind joined her. They decided to start an organization called Invisible Hands Deliver (IHD).
They had a website up and running. The site allowed the elderly and other at-risk individuals to make requests for groceries and medicines to be delivered to them. The webpage also included a call for volunteers, which acquired more than 2,000 sign-ups.
The beauty of the IHD lies in its ability to meet the needs of those who are at higher risk of being attacked by the pandemic. When a request is submitted, it is forwarded to all volunteers within the community, so that anyone who is available can come forward to help. The delivery itself is contactless. Despite the physical distances, volunteers make an effort to connect with their beneficiaries, chatting with them from the other side of the door.
The efforts of the IHD would not have been effective without the help of modern scientific techniques and equipment. From the beginning, social media made it possible to spread the word and gather support within a short time. Digital inventions like web hosting servers and cloud platforms have also helped the IHD to meet the needs of their community.
Following its success in New York, the organization has spread its work to other areas of the United States. Their acts of kindness have also inspired similar networks to spring up in the world. The IHD is also supported by other organizations. “Armed with these resources, we can grow our efforts and further reduce the terrible impact of Covid-19,” said co-founder Policano.
Managed by a team of college students, the IHD has shown that one is never too young to make a difference. In a time when the pandemic has forced people apart, young people are in a main position to take advantage of technology and bridge the gap, bringing communities together. Elkind said, “We’re able to come together when the world feels like it’s pulling us apart. That’s the only way we pull through this, by pulling together.”
1. Why did Policano and Elkind create the IHD?A.To offer necessary help to the aged. | B.To raise money for the local charity. |
C.To maintain the safety of the community. | D.To provide part-time jobs for young people. |
A.Government support. | B.High-quality service. |
C.Advanced technology. | D.Special management. |
A.Uncaring. | B.Confident. | C.Doubtful. | D.Confused. |
A.Face-to-face communication matters. |
B.Generation gap among people is unsolvable. |
C.The pandemic is a serious danger to humans. |
D.The young play a great role in rebuilding social ties. |
IKEA is the world’s largest furniture retailer, and the man behind it is Ingvar Kamprad, one of the world’s most successful businessmen. Born in Sweden in 1926, Kamprad was a natural businessman. As a child, he enjoyed selling things and made small profits from selling matches, seeds, and pencils in his community. When Kamprad was 17, his father gave him some money as a reward for his good grades. He used it to start up a business—IKEA. IKEA's name comes from Kamprad's initials (I.K.) and the place where he grew up ('E' and 'A').
IKEA first began to sell furniture through a mail-order book in 1947. The furniture was all designed and made by manufacturers near Kamprad’s home. Initial sales were very encouraging, so Kamprad expanded the product line.Furniture was such a successful aspect of the business that IKEA became a pure furniture company in 1951.
In 1956 Kamprad saw a man disassembling a table to make it easier to transport. Kamprad was inspired. The man had given him a great idea:
Today there are over 200 stores in 32 countries. Amazingly, Ingvar Kamprad has managed to keep IKEA a privately-held company. In 2004 he was named the world’s richest man. He currently lives in Switzerland and is retired from the day-to-day operations of IKEA. IKEA itself, though, just keeps on growing.
1. The author states in Paragraph 4 that flat packaging___________.
A.needs large space to store furniture |
B.is a business concept inspired by Kamprad |
C.helps reduce transportation costs |
D.makes the company self-sufficient |
A.Ingvar Kamprad established IKEA and succeeded. |
B.IKEA is the world’s largest furniture retailer. |
C.The advantages of IKEA’s furniture. |
D.Ingvar Kamprad was a natural businessman. |
A.The starter kept IKEA a company operated by a few people |
B.The furniture was made by manufacturers in Kamprad’s home |
C.The starter made a big fortune when he was a child |
D.The goods sold in IKEA are limited and not welcomed |
A.examples that illustrate a problem |
B.order of events |
C.analysis of a process |
D.comparison and contrast |
When he visited London on holiday in 1906 he was surprised to find most of the city's department stores were no match of their American and Parisian competitors. This led Selfridge to leave the US and establish Selfridges. a department store named after him. at the west end of London's Oxford Street. In Oxford Street, Selfridge's design team shaped an ambitious classical palacc building with a wall of plate glass windows.
Opened in 1909, Selfridges offered customers a hundred departments along with restaurants, a roof garden, reading and writing rooms, reception areas for foreign visitors, a first aid room and. most importantly, a small army of knowledgeable floor-walking assistants who served as guides as well as being thoroughly instructed in the art of making a sale.
Mr. Selfridge did much to make the department store a destination rather than just a big and comprehensively stocked city shop. It became a place to meet and for ladies to lunch. Mr. Selfridge later introduced the department store as a key element of the 20th Century culture, and Chaplin acknowledged the growing trend for shopping in the department store in his film The Floorwalker.
1. What can be learned about Mr. Selfridge from Paragraph I ?
A.lie was well-educated. |
B.He was a gifted businessman. |
C.He was a modest man. |
D.He was dishonest. |
A.The large population in London. |
B.His desire to own a department store. |
C.His confidence in business success. |
D.Affection for London architecture. |
A.The number of departments. |
B.The broad choice of goods. |
C.The small group of guards. |
D.The well-trained sales guides. |
A.To introduce the history of Selfridge . |
B.To compare different department stores. |
C.To encourage readers to spend more. |
D.To explain how to start a department store. |
【推荐3】Would you leave a six-figure job to feed the homeless? This 27-year-old did. Robert Lee’s idea is seemingly simple: Get restaurants to make better use of their leftovers (剩饭菜).
When in primary school, Robert Lee would stare in disbelief at his classmates throwing away half-eaten sandwiches after lunch. His immigrant parents had taught him and his older brother not to waste food. “They said it was a bad habit,” says Robert, 27.
While studying finance and accounting at New York University, Robert remembered this lesson and joined Two Birds One Stone, a food-rescue club on campus that delivered, five days a week, uneaten pasta, vegetables, and other leftovers from the dining hall to nearby homeless shelters. In July 2013, with the $1,000 prize won in the a college entrepreneurship (创业) contest, Robert and fellow club member Louisa Chen founded Rescuing Leftover Cuisine (RLC). In just the first few weeks, Robert’s team delivered a donation of food to feed 20 people in line at a New York City homeless shelter that had run out of food.
As an analyst at J.P. Morgan, Robert devoted his spare time to creating a network of New York City restaurants that agreed to donate food, and he enlisted (招募) volunteers to make food deliveries to homeless shelters. Two years after being founded, RLC had already distributed more than 250,000 pounds of food.
Only a year into his finance job, Robert gave up his six-figure salary to focus on RLC. “I compared one hour of impact at J.P. Morgan to one hour at RLC, and the difference was just tremendous,” he says. The organization now reaches 16 cities around the country.
“One shelter told us that our donations allow them to provide entire dinners for more than 300 people, three nights a week,” Robert says. “Things like that make me glad I quit my job.”
1. What did Lee do to help the homeless?A.He worked with with other countries. |
B.He built up a network of supermarkets. |
C.He employed volunteers to deliver goods. |
D.He co-founded Rescuing Leftover Cuisine. |
A.Slight. | B.Huge. |
C.Basic. | D.Delicate. |
A.Being a volunteer is of great benefit. |
B.People should follow in his footsteps. |
C.Everyone can make their contributions, |
D.It’s worthwhile sacrificing his well-paid job. |
A.Devoted. | B.Hardworking. |
C.Patient. | D.Optimistic. |