Imagine the new idea of being able to read the news without a pop-up ad or a screen notification for a new email. As some magazines have gone digital-only, other big publishers have reversed course-print, with whole new publications.
As audiences digest more news on a screen, some magazines are investing more into the print product as a way to cut through the digital noise and reach particular audiences. Reading a print product offers an escape from all the distractions-“the only time left for us”, said Samir Husni, director of the Magazine Innovation Center.
“Virtual is not enough.” he said. Consumers have always wanted a pure reading experience. The problem has always been that the industry just doesn't know how to cover the costs for it. The industry allowed readers to develop the idea that content should be free on the internet, relying on advertisers to carry the burden of the cost of producing content.
But now, with subscribers becoming more accustomed to paying for the news, publishers are realizing that now it is a good time to experiment as the business model changes.
It’s wise to bring print back around. And publishers might as well capitalize on it now, while readers are willing to pay for it. The Magnolia Journal, a life style magazine, appeared in 2017, and Hungry Girl, a magazine about food, launched last year. The Magnolia Journal has since grown to a total paid circulation (发行量) of 910,601. In all, 134 new print magazines launched in 2019, according to MPA-the Association of Magazine Media.
4. What is a disadvantage of reading digital magazines?
A.Bad news keeps popping up. |
B.E-mails have to be answered. |
C.Audiences are often disturbed. |
D.Money has to be paid on them |
5. Why do publishers think it's a good time to bring print back around now?
A.Because the virtual industry is declining. |
B.Because consumers are willing to pay now. |
C.Because print products make readers relaxed. |
D.Because advertisements increase their burden. |
6. How is the last paragraph developed?
A.By analyzing figures. |
B.By providing examples. |
C.By making comparisons. |
D.By making classifications |
7. What is the purpose of this text?
A.To introduce a trend in the publishing industry. |
B.To predict the bright future of the print industry. |
C.To appeal to people to avoid digital magazines. |
D.To recommend some print magazines to readers. |