Many companies have hidden messages in their logos. Companies strategically designed their logos to convey subtle messages about things like company values and products. Logos can also try to subconsciously influence buying behavior. Read on to discover the hidden messages in logos you see all the time.

The Bronx Zoo’s older logo is incredibly sweet when all you see are two giraffes and a few birds, but check out the negative space between the animals’ legs. There, you’ll find the New York City skyline, making the logo even more perfect.

This logo for a vietnamese coffee shop is very simple. It’s black and white, and the heart symbol is clean. This reflects the integrity of the brand and its devotion to classic vietnamese coffee, as well as their love and passion for it. Hidden away in the heart are two flying birds, matching its name.

The FedEx logo looks pretty normal at first glance, so it’s easy to miss the hidden message. Look at the space between the E and the X—it’s an arrow pointing forward, perhaps to suggest speedy and accurate delivery.

The stellar sound quality of Beats by Dre speakers and headphone speaks for itself, right? So you may think this simple logo is just a lowercase “B” Not entirely. The circle actually represents a human head. The “B” is meant to represent someone wearing the headphones.

What would you be without your memories? How important is your ability to remember the past? One would think that understanding how memory works would be a high priority for all people, considering memories form the foundation of our personalities and lives.

The truth, however, is that most people know little about memory. A study by research psychologists Daniel and Christopher asked people questions about memory and then compared their answers with those of experts. The results show how far removed from reality the public’s beliefs about memory are. For instance, to the question “Is there a video camera’ in your head?” 63 percent of people surveyed strongly agreed that human memory “works like a video camera, accurately recording the events.” None of the experts think so.

So how does memory work? I prefer to describe it as an old man siting somewhere deep in your brain. He wants to help, but he doesn’t show you your past. The best he can do is tell you stories. And like all good storytellers, he edits for impact, efficiency, and clarity. He tells you what he assumes you need to know.

Sometimes he may even add a bit of flavor or leave out some things in order to spare you pain or shame. He also makes honest mistakes. Sometimes he just gets confused and leaves out something important. Maybe that special memory of your first kiss in middle school has been infatuated(渗透)with a scene from a movie. It’s not like files on a computer arranged by subject or placed in time order. A memory will be connected to other memories in ways that are not necessarily practical or logical. The brain is a docudrama at best. When you remember, your memory tells your brain a story and much may be lost in transit(运送).

Your memory is not meant to provide recordings of what really happened. And while this can complicate our lives, it works just fine most of the time. We have survived and thrived in large part because our memory worked well enough. Even in our fast-changing world, it still does.

In Asia, meetings do not begin until business cards have been exchanged. It is no mere formality. If a new acquaintance fails to give a card to Glenn Lim of CEO Asia, a Singaporean company, “it makes me forget them,” he says.

Yet the pandemic has put the business card on life support. Networking is difficult when white-collar workers have fled to home offices, business lunches have been canceled and conferences have been held online. Orders for business cards from Vistaprint, a multinational printing company, decreased by 70% in late March and early. April and have yet to recover fully. Mr.Lim normally hands out about 200 cards a month. In the six months following Singapore’s lockdown in March, he assumes he received about five. “I’ve forgotten what business cards look like,” remarks a British banker based in Singapore.

But it is still helpful to know who is who at meetings, even when.they take place on Zoom. Companies are therefore reimagining the business card for the era of social distancing, Nagaya, a Japanese firm, prints them on face masks. After the launch of the “Meishi” mask, traffic to Nagaya’s website increased by 65,000%. Sansan, another Japanese firm, offers “virtual cards”. Users receive QR codes which they display as virtual backgrounds on video-conferencing apps. Scanning the code with a phone camera will summon (召唤) the user’s digital business card. Some 4,300 companies have begun using Sansan’s virtual cards since they launched in June.

But Mr. Lim, who uses Sansan’s virtual cards, does not plan on throwing away the paper version just yet. People tend to exchange virtual cards after meetings have started or as they end, forcing participants to ask who does what during the meeting itself.

“That’s sometimes a little bit rude,” he says. Many others in Singapore are evidently fond of paper cards, too. Sales at Express-Print, a printing company, have picked up in the past two months, as more people restart in-person meetings. Even Edward Senju, the head of Sansan’s operations in Squth-East Asia, still keeps in his wallet, “just in case”.

Tardigrades, which are known as space bears, are able to survive for up to 30 years without food or water, and endure temperature extremes of up to 150 degrees Celsius, the deep sea and even the frozen space.

Researchers found that their astonishing abilities would protect them from disasters which would wipe out all life on Earth. In fact, the only forces capable of harming tardigrades, such as an exploding star or a deadly gamma ray burst, will not happen before our own Sun dies.

“Life on this planet can continue long after humans are gone,” said Dr. Rafael of the Department of Physics, tardiprades are as close to indestructible as it gets on Earth, but it is possible that there are other resilient (有承受力的) species examples elsewhere in the universe. In this context, there 1S a real case for looking for life on Mars and in other areas of the solar system in general, If tardigrades are earth’s most resilient species, who knows what else is out there.”

The micro animals living In water can live for up to 60 years, and grow to a maximum size of 0.5mm. The only real threat to their existence would be from a destructive event which would cause Earth’s oceans to boil away. But the scientists discovered that there are only a dozen known asteroids (小行星) and dwarf planets with enough mass to cause the oceans to boil if they struck the Earth and none are on a collision course with our planet. Smaller space rocks would not harm tardigrades.

Dr. David, Post-Doctoral Research Associate in the Department of Physics at Oxford University said: “To our surprise, we found that although large asteroid impacts would be disastrous for people, tardigrades could be unaffected. Therefore it seems that life, once it gets going, is hard to wipe out entirely. Huge numbers of species, or even entire genera may become extinct, but life as a whole will go on.”

In highlighting the resilience of life in general, the research broadens the scope of life beyond Earth, within and outside of this solar system.

Professor Abraham, chair of the Astronomy Department at Harvard University, said the research proved that life could survive in even the harshest environment. “Organisms with similar tolerances to radiation and temperature as tardigrades could survive long term below the surface in these condition.”