文章大意:本文是一篇说明文。随着2023兔年的到来,中国传统与现代设计相结合的“国潮”已成为今年春节商品消费的关键词,中国Z代人强大的消费能力受益于中国经济的稳步发展。
As the year 2023 is the Year of the Rabbit in China, many brand have rolled out an array of rabbit-themed goods. Wang Chuchun, an 18-year-old freshman from Xiamen University in Fujian, bought a pair of shoes from the rabbit collection made by Holli, a domestic brand, during the Spring Festival holiday.
“I would like to see Chinese culture be more incorporated into consumer goods that carry a variety of beautiful connotations(内涵).” Wang told journalist.
Guochao, the combination of Chinese traditions with modern designs, has become a keyword for this year’s Spring Festival product consumption, according to statistics from Vipshop(also known as weipinhui in Chinese), an online retailer(零售商). The sales volume of 361 Degrees, a sports equipment company, saw a rise of 188 percent on a year-on-year basis during the Spring Festival with their rabbit collection.
Who is behind the surge of sales for guochao products? According to a report released by data service provider Aurora, the proportion of young people interested in the guochao products accounted for more than 70 percent of consumers.
Thus the target market of the guochao products is China’s 400 million-strong army of young consumers, Tom Harper, a lecturer in international relations at the University of East London, said to The Conversation.
Like their peers in Western countries, China’s Gen Z consumers are enthusiastic users of social media; but that is where the similarities end.
This generation has grown up during China’s rapid economic development in the 2000s and 2010s, which is a marked contrast to their peers in the West, who came of age, in the shadow of the2008 financial crisis. As a result, they have been characterized as being more confident and better educated than previous generations.
“Complex and profound social and cultural factor have contributed to the rise of guochao. But it all comes down to decades of stable development in China. As our country enters an era of prosperity(繁荣), our cultural confidence gets boosted as well,” said Wang.
12. Why is Wang Chuchun’s experience mentioned at the beginning of the text?
A.To illustrate what young people like to buy. |
B.To lead up to the topic of the guochao trend. |
C.To show the popularity of rabbit-themed goods. |
D.To stress the rising influence of domestic brands. |
13. What aspect of guochao products does paragraph 3 focus on?
A.Their targets. | B.Their features. |
C.Their popularity. | D.Their market potential |
14. What can be inferred about China’s Gen Z consumers?
A.Their shopping habits are mainly driven by social media. |
B.They have benefited from rapid growth in economy |
C.They’re more confident than their Western peers. |
D.They’ve been deeply affected by the financial crisis. |
15. What is the fundamental reason for the rise of guochao according to Wang?
A.China’s stable development. |
B.China’s social and cultural factors. |
C.The popularity of social media. |
D.Young people’s rising cultural confidence. |