The United Kingdom is well known for its nightlife, but these cities offer the best time if you are up for a little partying.

Swansea

The best thing about this city is that most of the highly-recommended bars are located on the coast. The bar-area in Swansea stretches for more than one mile. Amazing fact, and trust us, you can find a bar that suits you right here. If you are not ready to leave the urban area, that’s all right but trust us, you don’t want to miss the famed Mumbles Mile.

Manchester

The city is filled with youth, and you can follow any stream of the youngsters in the city to one of the best bars to spend the night. Manchester has a massive music history and as such, it is the ideal place to seek the best parties that last till morning in this capital of the industry. Do not miss their famous pubs, the most famous of which are The Waldorf and Sinclair’s Oyster Bar.

Stoke

This brilliant place has long been known as a football fortress. The best spots are located at the famed town center called Newcastle-under-Lyme. If you are more of a bar and club type of person, then head straight to Thirsty Giraffe and Revolution, or simply spend the night in The Sugarmill.

Sheffield

This city is the home of two football clubs, Wednesday and United, but we’re not talking about them. But, trust us when we tell you their fans know how to party. It is not so hard to do it in Sheffield as the city is filled with clubs, pubs, bars, and restaurants. Regardless of your age, this city has plenty to offer in every department for everyone’s pocket.

If the idea of getting paid a decent monthly wage to do nothing for the rest of your life sounds appealing, you may be interested in this Swedish experimental art project that plans to hire a very lucky person for a responsibility-free job with just one very simple requirement.

The government in Gothenburg, Sweden will select one very lucky applicant to show up at a train station currently under construction in the city every day and punch a time clock to let everyone know that the useless employee shows up at work that day. After that, the person is free to do anything they want, or nothing at all, just as long as they return to the station to clock out when their shift is over.

You might be wondering what a job that basically only requires you to clock in and clock out every day pays. Well, the selected candidate will earn a monthly salary of about $2,320, plus annual raises, benefits, vacation time and a guaranteed pension fund.

In 2017, the local government announced an international competition for artists willing to contribute ideas for the design of Gothenbug’s Korsvagen train station, offering a prize of 7 million Swedish krona to the winner.

Only instead of coming up with actual design ideas, Swedish artists Simon Goldin and Jakob Senneby suggested that the prize money be used to pay one worker’s salary and give them absolutely nothing to do all day. And that’s how their “Eternal Employment” project began.

The jury apparently loved the artists’ original idea as their project was announced as the winner in October last year. There was an uproar in Sweden about it, with politicians from all sides accusing them of wasting taxpayers’ money. Others just called the idea stupid and worthless, which the artists fully agree with. They acknowledge that paying someone to show up at a train station two times a day just to punch a time clock is unproductive and pointless, but that’s the whole idea.

If you’re already thinking “where do I sign up?” I have some bad news for you. Because Korsvagen train station is still under construction, the position will only become available in 2026, after the station is inaugurated. The artists will start taking in applications a year earlier.

Most brands’ marketing strategies target our vision-think about logos, ads and other symbols. Some try to stimulate us with upbeat music or relaxing sounds. But targeting our noses can be an even more powerful tool for brands, say marketing experts.

An industry, known as scent marketing, is dedicated to developing custom fragrances(香味). ScentAir, for example, is one of the largest sellers of fragrance diffusers(扩散器)to leading brands. The company designs 9 “fragrance experiences” ranging from “luxurious and sophisticated” to “passionate and sensual”. On the flip side, it also tries to mask and neutralize(中和)awful smells from bathrooms or kitchens.

According to Laurence Minsky, a professor from Columbia College Chicago who studies branding, our sense of smell runs straight to our limbic system, and thus deploying a pleasant fragrance in a store can influence customers’ feelings about it and help it stand out in a crowded market. It can also cue up past memories, Minsky said.

The presence of a pleasant scent in stores resulted in a 3% sales increase compared to stores without one, found a study published in The Journal of Marketing. And beyond just being pleasant, the specifics of scent matter. Another study published in The Journal. Of. Retailing found that consumers spent more and purchased more items in stores with a simple orange or lemon scent than in stores with complex scents.

The opportunity to create an ambiance(格调)while increasing sales has led retailers and other businesses to experiment with different scents and create their own fragrance experiences. Brands such as Play-Doh and Johnson & Johnson were some of the first to use scent as a marketing tool. Play-Doh even successfully trademarked its own fragrance in 2018.

Since the 1990s, Singapore Airlines has also been using its own fragrance. Flight attendants wear it as perfume; it is mixed into hot towels served before takeoff and wafts through the cabin during the flight. Hotels such as Hyatt and Westin pump smells into their lobbies, while many supermarkets move their bakeries from the back of the store to the front.

But stores should keep a delicate balance when they engineer their smells. The USA’s subway, for example, has been criticized by some customers for an unpleasant bread smell. When Starbucks introduced breakfast sandwiches in 2008, it found the smell of sandwiches cooking in the oven was overpowering its coffee fragrance.