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Why do people stockpile?
Have you ever watched one of the many TV shows set during the apocalypse—a dystopian (反乌托邦的) future
What is stockpiling? Quite simply it’s when people accumulate a substantial number of goods, for example food or water. According to psychologist Judy Rosenberg, stockpiling perishable (易变质的, 易腐坏的) goods like eggs and milk is a positive sign
But why do we do it? Consumer psychologist Paul Marsden puts it down to three factors that relate to retail therapy. Firstly, “autonomy” —the idea the people feel the need to be in control. Secondly, “relatedness” —panic shopping helps people to feel
Sander van der Linden, an assistant professor of social psychology at the University of Cambridge, said that a phenomenon known as “fear contagion (恐惧蔓延) ”
So, can you stop people from stockpiling? Well, supermarkets can ration (定量) the amount of products consumers purchase, and governments can try to reassure people that there is no need
So, the next time a virus, natural disaster or zombie apocalypse starts, remember that panic buying is probably a given,