Antismoking ad campaign

Every year millions of people around the world die due to smoking.    1     Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease. This costs countries a lot of money and causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. This is why we have chosen anti-smoking as the subjects of our ad campaign.

The target audience is highschool teenagers. Our main aim is to discourage young people from smoking.    2     我们的研究表明年轻人是关心他们的健康和未来的. We will education them about the bad physical effects of smoking and how smoking affects those people around them. We will explain all the advantages of not smoking, such as saving money which can then be spent on other things. Our interviews also indicate that young people are concerned about what is cool and what their friends like. We will show how smoking is not cool or attractive, because it makes people smell terrible, and gives them bad teeth, skin and fingernails.    3     If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too.

Our campaign will start on 31 May, World No Tobacco Day. We will put large posters around the school with our logo and slogan.    4     我们的网站将给学生们提供更多的有关吸烟方面的信息. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.

Our slogan: Smoking kills!

    5     Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health. This is why we choose this picture as our logo. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.