【推荐2】When Boris left school, he could not find a job. He tried hard and pestered (纠缠) his relatives, but they had problems of their own. He answered advertisements until he could not afford to buy any more stamps. Boris grew annoyed, then depressed, then a little hardened. Still he went on trying and still he failed. He began to think that he had no future at all. “Why don’t you start your own business?” one of his uncles told him. “The world is a money-locker. You’d better find a way of opening it.”

“But what can I do?”

“Get out and have a look round,” advised his uncle in a vague sort of way. “See what people want; then give it to them, and they will pay for it.”

Boris began to cycle around the town and found a suitable piece of waste ground in the end. Then he set up his business as a cycle repairer. He worked hard, made friends with his customers and gradually managed to build up his goodwill and profit. A few months later, he found that he had more work than he could deal with by himself. He found a number of empty shops but they were all no good: in the wrong position, too expensive or with some other snags (障碍). But at long last, he managed to find an empty shop on a new estate where there were plenty of customers but no competition.

Boris and his assistant taught themselves how to repair scooters and motorcycles. Slowly but surely the profits increased and the business developed. At last, Boris had managed to open the money-locker and found bank notes and gold coins inside.

【推荐3】Millions of people pass through the gates of the Disney parks in California, Tokyo and Shanghai each year. What makes these places almost universal attractions? What makes foreign kings and queens and other important people want to visit these Disney parks? Well, one reason is the way Disney serves their “guests”.

All new employees, from vice-presidents to part-time workers, begin their employment by attending Disney University and taking “Traditions”. Here, they learn about the company’s history how it is managed and why it is successful. They are shown how each department relates to the whole. All employees are shown how their part is important in making the park a success.

After passing “Traditions”, the employees go on to more specialized training for their specific jobs. No detail is missed. A simple job like taking tickets requires eight-hour days of training. When one ticket taker was asked why it took so much training for such a simple, ordinary job, he replied, “What happens if someone wants to know where the restrooms are, when the parade starts or which bus to take back to the campgrounds? We need to know the answers or where to get them quickly. Our constant aim is to help our guests enjoy themselves.”

Even Disney’s managers get involved in the daily management of the park. Every year, the managers leave their desks and business suits and put on special service clothes. For a full week, the bosses sell hot dogs or ice cream, take tickets or drive the monorail, and take up any of the 100 jobs that make the park come alive. “It means a lot,” one of them said, “Allowing us to see a bigger picture.”

All these efforts to serve the public well have made Walt Disney famous. Disney is considered by many as the best mass service provider in America or the world.