【推荐2】To advertise effectively today, you must abandon the old -school idea of reaching the masses. All advertising is local and personal. The key to effective advertising today is to focus on the _____.

Some are the ______ ways every advertiser could work out. You can print a specific offer of your goods or service on door- hangers and place them on doorknobs in your area. Door-hangers on doorknobs will produce results in direct ______ about the strength of your offer. If you need to reach the drivers, flyers(宣传单) under windshield wipers may have better effect than door-hangers. Imagine, how ______ if you hire someone to be a walking ad or launch a T-shirt advertising, ______ , you can print your products on T-shirts of your ______. In the early 1970s “Hamp Baker Says Drive with Care” was spray-painted on cars, which was a public service ad. Ever ‘since, spray-painted sign has become more and more ______.

More grand ways are as follows: virtual showroom. Build a website to ______ virtual ‘showroom. Use it when people call to ask ______ about your company, your products or your. services. Also you can even use an old slide projector to put on a nighttime show. They’re ______ effective, and in the long run, cheap. Nothing is quite as powerful as a public ______ that seizes public attention. You can invite a band to give a performance. _____, you can hire famous models to show it vividly.

Nothing screams “expert” quite as loudly as a book written about a subject. You simply can’t ______ the power of your name on the cover of a book. You might only sell a few copies online, but the copies you give away in your town will make you a fortune. You won’t make money on the book. You’ll make it because of the book.

Of course, word-of-mouth is the best way to promote your _____. Friends and past customers recommend your products to their family, friends and colleagues. Word-of-mouth works because the _____ is based on previous positive experiences.

【推荐3】I recently overheard something that surprised me. I heard that people who win the lottery (彩票) are _______ for about 3 weeks. And then they go back to their _______ state of being before they won the money. I _______ that they would have been happy for a much longer time.

The reason for this is that _______ we try to change how we feel by using something outside of ourselves, like winning the lottery, or getting a new car or house, it never _______. The resulting feelings of happiness are often fleeting (飞逝的). We cannot _______ them for very long. In some way, it may be a good thing. It reminds us that happiness really does come from within and is _______ to us at any moment. True happiness has _______ to do with what is happening outside, it is an inside job. Happiness is a _______.

We can make the decision to be happy for one day, when we ________ in the morning, every morning. We can find something that brings us great ________, like sitting outside in the garden under an old tree and ________ the birds sing, or watching the dog or cat play, and just ________ the moment. It is our ________ state and we need only allow it in. At any moment, we can ________, take a deep breath, and remember who we really are, and why we came here, and that truly is to ________ joy and the aliveness of being.

“Happiness is like a butterfly which, when run after, is always ________ our reach, but, if you will sit down ________, may fall upon you,” said Nathaniel Hawthorne, an American novelist. So, today, no matter what is going on in your own ________, stop and take a few moments to breathe deeply and just ________ to be happy, whatever that means to you.

【推荐2】I had not yet had the opportunity to do work experience． Therefore， I was _____ to start it． I was a little nervous_____， but everybody was so friendly and welcoming that I felt at ease _____．

My first_____was to help with checking if the website links， telephone numbers and addresses were _____on the website． I also learned how to construct the weekly newsletter that is_____each Friday to all registered members．

During my work _____， the staff were always attentive and ready to   _____， which really made me understand how to work _____at the job I was doing． I also feel that I have become more _____and confident with learning new skills， being punctual and _____according to the dress code （着装标准）．

I would advise anyone_____to do work experience to be on time and   willing to learn new skills needed for an office _____． I can also say that although you will initially feel _____about your first day in work experience，   _____   you have become familiar with your job and the staff， you will soon feel a part of the _____．

I have thoroughly_____my experience and I am very grateful to all the staff for giving me the opportunity to work at their office and for making me feel _____．

In conclusion， I would _____everybody to undertake work experience﹣it is an excellent way to _____     skills and experience of a work environment and will make you feel more confident for future careers．

【推荐1】Bees have evolved to be skilled living builders that can build things many times their size. Bees inspired Mirko Kovac, a roboticist to develop a way to improve the flexibility of 3D printing. A _________ 3D printer is limited by the range of its nozzle (喷嘴), and can only make objects smaller than itself. Dr Kovac’s team has removed the _________ by giving the printer nozzle wings.

In the latest edition of Nature, Dr Kovac describes a system of flying robots that is composed of two types of drones: builders and scanners. The builders carry the 3D-printing nozzle. The scanners are robots equipped with cameras that are _________ for monitoring the progress of the builders.

In the building process, builders and scanners carry out their respective tasks and _________ printing and adjusting, layer by layer, until a structure is complete. First, a builder keeps flying over its area of operation and begins to release a jet of the building material. The choice of material is important—it must be lightweight enough for the drones to carry but _________ enough to hold the following layers that will be built on top. Once the builder robot has released a layer of material, the scanner robot flies over and _________ the progress. The system then computes the next layer that the builder should make, while also correcting for any error that might have been discovered in what has already been built. These could be errors made by the builder-drones or _________ in the expansion of the building material. At this point, people can also manually adjust the process, _________ and correcting course where necessary.

The researchers tested the system’s _________ by building both a large cylinder (圆柱体)and a small cylinder. The tasks were not simple. Making circles on top of other circles would not have worked, because the perfect match required in position would have been impractical to achieve. __________, the builder robot printed winding circles that interleaved with(交错；嵌入) the layers above and below, to ensure maximum stability.

The cylinders built by Dr Kovac’s robots successfully meet the requirements of the British building codes. __________ these robots have been shown to be capable of manufacturing, Dr Kovac says their main task will probably be, initially, in repair.

Because the flying robots can, in theory, operate anywhere, they could fix things in dangerous or otherwise __________ places. Dr Kovac says that his robots could be used to __________and seal leaks in pipelines or fix cracks on tall buildings. These robots could be __________ to work more quickly, cheaply and with less risk to humans. Thinking more long term, Dr Kovac sees a __________ future for his construction robots, building on the surfaces of the Moon or Mars. But what we can say for sure is that it will make a huge difference to construction on Earth.

【推荐2】It’s Wednesday at Lismore South Public School, in northern New South Wales, Australia. A group of eight-year-olds practise _______ with four-legged friend Maggie. Sandy-haired Charlie says he likes her “because she’s so calm”.

Maggic, too, is eight human-years old and _______ enjoys Story Dogs, which is now in 239 Australian schools. Owner, Anne Meagher, says Maggie was rather _______ and good at escaping when she first adopted (领养) her. Now Maggie can stay still and patiently allows readers to _______ books on her stomach.

“It _______ best when the children come face-to-face with Maggie,” Anne says. “I’ll _______ our rug (地毯) under a tree and we always finish with Maggie doing something fun. It’s a simple enough idea, reading to a _______, but somehow the children _______ and find reading easier.” Maggie _______ listens to the children read. She doesn’t ________ them or correct them. She’s non-judgmental. But the facts show she is helping children ________. I haven’t had one student in two years who hasn’t improved. I think we create a space where they can feel ________ to make mistakes and have a ________.

Karen Newton, the Lismore South Public School’s teacher, says ________ are satisfactory. “Parents say their children have ________ in home reading and they are more engaged with it. We’ve found comprehension (理解力) has improved.” she says.

“Story Dogs is ________,” says Janine Sigley who, with Leah Sheldon, came up with the programme, to make reading ________ for children, so they become confident lifelong readers.

“Schools have not only reported improved reading but also ________ self-confidence among readers who become more prepared to join classroom activities,” Janine says. “Story Dogs is helping to build up kids’ interest in reading, and once a child ________ to read, they can do so much ________ at school.”

【推荐3】Researchers continue to show the power behind our sense of smell. Recent studies have found, among other things, that the smell of foods like pizza can cause uncontrollable anger in ________ on roads.

The review explains that smell is unique in its effect on the ________ . According to Conrad King, the researcher who carried out the review, “more than any other senses, the sense of smell goes through the logical part of the brain and acts on the systems concerned with ________ . This is why the smell of baking bread can ________ the best intentions of one going on a diet.”

Smell, which reveals the unbelievable ________ of food tastes, has always been the least understood of our senses. Our noses are able to detect up to 10,000 ________ smells. Our ability to smell and taste this extremely large range of smells is controlled by something like 1, 000 genes, which make up an amazing 3% of the human genome (基因组). Researchers Richard Axel and Linda Buck were together awarded a Nobel Prize in 2004 for their ground-breaking research on the ________ of this extraordinary sense. These two scientists were the first to describe the family of 1,000 olfactory (嗅觉的) genes and to explain how our olfactory system works.

According to one study in the research review, smelling fresh pizza or even the packaging of fast foods can be enough to make drivers feel ________ with other road users. They are then more likely to speed and experience uncontrollable anger on roads. The most reasonable explanation is that these can all make drivers feel hungry, and therefore ________ to satisfy their appetites.

________ , the smells of peppermint and cinnamon were shown to improve concentration levels as well as reduce drivers’ impatience.   ________ , the smells of lemon and coffee appeared to promote clear thinking and mental focus.

However, the way that genes ________ smell differs from person to person. A study by researchers in Israel has identified at least 50 olfactory genes which are ________ in some people and not in others. They believe this may   ________ why some of us love some smells and tastes while others hate them. The Israel researchers say their study shows that nearly every human being shows a ________ pattern of active and inactive smell-detecting receptors.