It was a cold February day. Dangwen and his wildlife monitoring team patrolled (巡逻)along the upper reaches of the Yangtze River. That day, they
Dangwen comes from Yunta, a village located in Sanjiangyuan, Qinghai Province on the Tibetan Plateau. Sanjiangyuan serves as an important habitat
Dangwen is neither officially a researcher
Monitoring data shows that local wildlife
2 . Music is all around us. It’s an accessible and popular art form which accompanies our daily lives. Advertisers have long understood the popularity and emotional power of music and capitalized on it. They spend much time and money securing the right soundtrack (配乐) for an advertisement in order to boost sales. For example, Microsoft spent a reported US$3 million using Start Me Up as part of their advertising campaign for Windows 95.
As one researcher puts it, “Music expands pictures and colors words, and often adds a form of energy available through no other source.” This is supported by other studies, which suggest that music matching the main message of an advertisement has a positive effect on consumer engagement. This is known as “musical congruity” and can result in better attention, a positive emotional response, finally improving the effectiveness of an advertisement.
Take the simple but interesting advertisement for Air France, with the soundtrack of Mozart’s Piano Concerto No.23, for example. It projects greatness and elegance in the hope that viewers will associate those qualities with the airline. The research, which looked at hundreds of viewer comments about the music used in advertising, suggested it was successful.
Music is also effective at arousing (唤醒) emotional memories in advertisements creates associations with consumers’ past experiences. A good choice of music allows businesses to tap into this nostalgia for commercial benefit.
However, the use of popular music in advertising can also arouse arguments between artistic effort and commercialism. Some people believe a work of art shouldn’t be used for the pursuit of profit. The findings of study showed that consumers sometimes passionately oppose the use of music produced by respected musicians in advertisements, as they believe that it destroys the aesthetic integrity (美学完整性). For example, Nike’s use of the Beatles’ song Revolution was seen by some as using John Lennon’s music to sell shoes. It made some Nike wearers so angry that they refused to buy the products.
1. What does the underlined phrase “capitalized on” in paragraph 1 mean?A.Taken advantage of. | B.Held on to. |
C.Checked up on. | D.Cried out for. |
A.It helps cut down the cost of advertising. |
B.It reminds consumers of their past experiences. |
C.It makes advertisements much more convincing. |
D.It explores the relationship between music and digital art. |
A.Tolerant | B.Unclear | C.Doubtful | D.Objective |
4 . What do you say when your boss propose a programme you think is impractical? How do you decide whether it’s worth speaking up? And if you do, what exactly should you say?
Decide whether to wait. Consider whether it’s best to wait before expressing your opinion. Maybe you haven’t fully thought through the problem yet. Maybe you want to know what other people think.
Find common ground. Before you share your thoughts, understand the goals of your boss.
Stay calm. You might feel your heart racing or your face turning red. When you seem anxious, it weakens the message you’re conveying.
A.Stay humble. |
B.Consider the risks. |
C.Ask permission to disagree. |
D.You may even send a mixed message. |
E.Seeking opinions from others is helpful. |
F.Think about what your boss cares about. |
G.Here are tips on how to show your disagreement. |
5 . In the digital world of endless comparisons, a thought-inspiring study by a team at Ruhr University Bochum reveals a surprising truth: materialism (物质主义) on social media adds stress and reduces happiness. This research, conducted through an online survey of over 1,200 participants, highlights the unique way social media causes materialistic attitudes and the subsequent impact on mental health.
Conducted with a diverse group of participants, the survey analyzed the social media behaviors and psychological states of individuals, focusing on their materialistic posts. The study employed six questionnaires to understand the participants’ materialistic attitudes, social media habits, stress levels, and life satisfaction. The participants, averaging over two hours a day on social media, revealed a clear pattern: higher levels of materialism on social media are associated with lower life satisfaction, increased stress symptoms, and a higher risk of social media addiction.
The study’s implications extend beyond numbers and charts. It suggests a worrying trend where individuals seeking validation (肯定) through materialistic displays on social media might be sacrificing their mental peace and happiness. Social media addiction is characterized by frequent use of social media platforms, often at the expense of other activities. Stress symptoms can range from anxiety to physical signs like headaches or tiredness. What’s clear is that social media may cause far more harm to users than good.
While the study acknowledges the risks associated with social media, especially for materialistic individuals, Dr. Ozimek, a psychologist, advises against completely abandoning these platforms.
Instead, he suggests a balanced approach of various activities to avoid comparison. Researchers also propose incorporating materialism and social media usage assessments in mental health treatment. Recognizing these factors as potential starting points for interventions offers new methods for addressing modern-day mental health challenges.
1. What does the survey find about the materialistic posts?A.They produce high life satisfaction. |
B.They help to ease stress symptoms. |
C.They lead to social media addiction. |
D.They bring about high consumption patterns. |
A.Some people avoid too much use of social media. |
B.Some people try to seek the good of online displays. |
C.Some people undervalue mental peace and happiness. |
D.Some people pursue recognition through online material shows. |
A.Abandoning social media platforms. | B.Keeping a balance among various activities. |
C.Assessing social media posts objectively. | D.Searching for potential interventions. |
A.Turn to Rich Life for Growth |
B.Assess Real Life for Mental Health |
C.Materialism on Social Media Decreases Happiness |
D.Understanding of Materialism Differs among Individuals |
6 . A rare snowstorm blanketed our city and transformed it into a magical scene: the square resembled a moonscape, monuments took on an alien appearance, and buildings appeared like castles in the clouds. When I awoke to this sight, I immediately ran outside to build a snowman. Exhausted, I fell onto the ground with my arms and legs spread out. Then I noticed I had an audience—a well-dressed couple observing me with their unspoken question: Don’t you have anything better to do?
A middle-age woman playing by herself in the snow seems strange, but perhaps it shouldn’t be. Recent research suggests that modern adults suppress their human desire to play, and that’s causing all kinds of problems. “The opposite of play isn’t work; it’s depression,” says psychiatrist and play researcher Stuart Brown. “The lack of playfulness is becoming a public health crisis.”
Last summer, scientists found that for mammals, play may be as essential as the need for sleep. The play drive starts in the brain stem—one of the oldest parts of our nervous system. Moreover, adult play has been linked to important discoveries throughout history. Deep in our evolutionary history, a playful early human came up with the concept of stone tools. Even today, the urge to play inspires most of humanity’ s greatest inventions, artworks, and scientific breakthroughs. “When I interviewed Nobel winners, I was struck by how most of them didn’t separate work and play. Their labs were their playgrounds,” says Brown.
Unfortunately, social norms (准则) hold back our urge to let loose. “Being a playful adult is shameful in our society,” says Brown. “You don’t want to feel irresponsible. You don’t want people to think that you’re childish.” Yet, there is hope that playfulness could make a comeback in modern society as we are shifting to a knowledge-based economy. At companies like Apple, workers are encouraged to chat freely during coffee breaks. They understand the value of encouraging adults to play. In the face of global challenges such as climate change, having a playful mindset may be crucial for creative problem-solving and cooperation.
The next time I’m caught playing, I know exactly what I’ll say: “I am not wasting time, or acting immature. I’m playing around for the benefit of all humanity. You’re welcome.”
1. Why does the author mention her personal story in paragraph 1?A.To introduce the topic of adult play. |
B.To illustrate her deep affection for snow. |
C.To talk about how unfriendly the couple were. |
D.To highlight the city’s magical transformation. |
A.Encourage. | B.Share. | C.Create. | D.Control. |
A.Different attitudes to adult play. | B.The significance of adult play. |
C.Ways to balance work and play. | D.The reasons for adults lacking play. |
A.Supportive. | B.Cautious. | C.Unconcerned. | D.Neutral. |
7 . There are robot cleaners and robot mops to help us around the house, so why not a robot to build our houses? Wait no longer. Now there is a set of electronics to do just that, build a house from scratch, and fast.
Forget weeks to find a builder and months for house construction; a machine developed in the United States can build a 232 sqm house layer by layer in a single day. University of Southern California’s Professor Behrokh Khoshnevis has designed the giant robot that replaces construction workers with a mouth on an arm of crane, which spits out concrete and can quickly build a house according to a computer pattern. The technology, known as Contour (轮廓) Crafting, could revolutionise the construction industry.
Contour Crafting could greatly decrease the cost of homeowning, making it possible for millions of displaced people to get on the property ladder. It could even be used in disaster relief areas to build emergency and replacement housing. As Prof. Khoshnevis points out, if we look around almost everything is made automatically these days—shoes, clothes, home appliances, cars. The only thing that is still built by hand are buildings.
The Contour Crafting system is a robot that automates age-old tools normally used by hand. These are applied by a robotic crane that builds a three-dimensional object. The nature of the technology means it will also be possible to create curved walls and architecture that is both “exotic (异国情调的) and beautiful” according to Prof Khoshnevis. As a result, it could be ideal to print out expensive houses according to customers’ demands.
Furthermore, Prof. Khoshnevis believes that the technology could be applied beyond our planet. “Contour Crafting technology has the potential to build safe, reliable, and affordable structures, habitats, laboratories, and other facilities on the moon and Mars before the arrival of human beings,” his website reads.
According to the International Labour Organisation, construction employs nearly 110 million people worldwide and “plays a major role in fighting the high levels of unemployment and in absorbing extra labour from the rural areas”. What the implications are for builders is, of course, a major concern. But Khoshnevis says “the reality is that a lot of new jobs can be created in this field as well”. Instead of building the house, workmen are used to maintain the machine.
1. Which advantage does the giant robot have for the consumers?A.It saves a great deal of time. | B.It decorates houses beautifully. |
C.It provides energy-saving apartments. | D.It builds environmentally-friendly houses. |
A.to print objects | B.to purchase a house |
C.to predict disasters | D.to accumulate wealth |
A.low-income residents | B.people at different income levels |
C.middle-income people | D.wealthy immigrants |
A.Many construction workers will lose jobs. |
B.Professionals will be hired to make robot builders. |
C.More rural people will engage in construction. |
D.Construction workers will update their skills. |
As I approached my fortieth birthday, I realized that my life was quite meaningless in the larger scheme of things. I had friends and a loving husband and yet something was missing. With no children, I felt that I hadn’t done anything that would help mankind or change the world. I would have no legacy to leave.
One day I was watching TV and I thought of my desire. It was to be someone who mattered. I wanted to make a difference in the lives of people and in the lives of animals. After all, dogs had always been a large part of my life, from the time when I was a little girl growing up in central Oklahoma. I thought that my “purpose” would somehow include my love of singing, writing, travel, and of course, working with animals.
Then, something happened that shook my entire core. The “love of my life” dog, my Nicholas, was diagnosed with terminal cancer. He died thirteen months later. I became quite concerned for Bear, our remaining dog, who was six years old. Bear had been Nicholas’s shadow and now that Nicholas was gone, Bear wouldn’t even eat. Our vet suggested that we get another dog to see if that would encourage Bear to eat.
I found an online advertisement for a Bichon Frise (卷毛比熊犬) and when we arrived at the place, it was a nightmare, like one of those puppy mills (工厂) you read about or see on the television news. I decided to delay my search for my “purpose” as I needed to tell the world about the horror I had discovered right in my own backyard.
I had even a bigger fight ahead of me than Nicholas’s cancer. This was a fight that would take years. I did research and then I spread the word on the Internet. People began to listen and we formed a small group of Bichon Frise lovers called Small Paws Rescue.
注意:1.续写词数应为150左右;
2.请按如下格式在答题卡的相应位置作答。
I started out sending the latest news on our rescue efforts to about twenty-five people.\
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________My achievement made me reflect on the past.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________9 . When I was a child, the new year’s activity for my family is dumpling-making, but it’s been years since I’ve last experienced the uniquely carefree comfort and connection I felt during moments. My family has changed a lot, and gatherings like these simply don’t come together with the same ease as they once did.
This year, I came home in the evening to a dark house with pieces missing. I noticed things that I wouldn’t have before, like how my family slept earlier and got up later and how my dog had more trouble jumping up on my bed. After all, it’s easier to become blind to its subtle changes when you occupy it virtually every day of the year, and much harder when you must be exposed to months of accumulated change all at once.
Personally, the most precious childhood privilege is not the free extra snacks from flight attendants, but the privilege of thinking of the people and relationships around you with a sense of permanence. I mean this in the sense that it escaped my eight-year-old brain to think about how my parents were aging as I did or about the sacrifices they made for me until suddenly, I was an adult as they were.
I turn 20 in a couple months, so I’ve been seized with a feeling of adulthood, which feels far stronger than the transition into legal adulthood at 18 ever felt. It seems as if the “teen” part of“19”keeps me attached to the same category as the one my newly 13-year-old self occupied, carrying with it a certain comfort in the social allowances made for the immaturity inherent (固有的) to youth. But marching into 20 is different.
I’d so desperately wanted to move away and get a taste of independence upon starting college, but now I know that such freedom comes with loss and responsibility. Now I start to understand the governance of a circularity (循环) inherent to our lives and have a newfound appreciation for the things that remain the same.
1. What does the underlined word “subtle” in paragraph 2mean?A.Obvious. | B.Sudden. | C.Unusual. | D.Unnoticeable. |
A.Everything would be the same. | B.His parents were becoming old. |
C.Free extra snacks were common. | D.His parents had done a lot to him. |
A.Physical maturity. | B.The social expectation. |
C.The loss of freedom. | D.The shift into legal adulthood. |
A.A newfound appreciation for life. | B.The difference between teens and adults. |
C.My passing memories of childhood. | D.My reflection on the switch into adulthood. |
10 . Art Appreciation
Art appreciation is an often overlooked skill. It’s more than simply looking at a piece of art and judging it based on what we see. It requires us to look deeper, beyond the surface into the artist’s intention.
The first step is to prepare yourself mentally. Before you begin viewing any artwork, take moments to clear your mind of what a piece you think should look like.
Besides, examine the artwork closely. Take note of its elements mentioned above. Consider how these elements work together to convey meaning or emotion in the piece. Notice how the work makes you feel.
Last but not least, sharing opinions on art also helps. Try discussing your thoughts on artwork with friends or family who may have different opinions. Taking the diverse understanding into consideration, you can approach viewing art work from different viewpoints. As a result, you can gain a new appreciation every time you look at it.
A.Relevant research counts as well. |
B.Engage all your senses and ask yourself questions. |
C.The process can bring you a fun and educational trip. |
D.Leave your feelings aside and check out the questions. |
E.To sum up, communication can also do good to your art appreciation. |
F.With the previous ideas, you can get well prepared for the appreciation. |
G.This will help you open up to different perspectives when exploring the work. |