6 . The Best Eco-Friendly Gifts

This pack of seven teusable bags are plastic free and made from 100 percent biodegradable cotton. The set includes one cotton net bag, three produce bags, and three food bag. Double stitching and durable seams mean these bags are built to last, and they’re machine washable for easy cleaning.

Wood Bookmarks with Tassels (Price; $ 25)

Website: Etsy. com

Teachers often like to hand out small gifts to students at the end of the year, and this set of wooden bookmarks is a sustainable, affordable way to let students know you care. (Plus, they’re a great reminder to read over holiday breaks!) The bookmarks come with colorful tassels as well, making it easy to mark your place while reading.

Personalized Notebook (Price: $ 13)

Website: Journal. com

This customizable journal is a great gift to jot down notes, used as a daily thought journal, or as a place to keep travel memories or even grocery lists. The cover is made from eco-friendly heavy cotton paper. The pages are recycled cartridge paper that’s perfect for fountain pens and ink as well as other media.

Greener Bamboo Cutting Board (Price: $ 90)

Website: Amazon. com

This bamboo cutting board is naturally bacteria resistant and made from 100 percent Moso bamboo that’s grown in organic soil. One side of the board has a deep juice-catching groove that’s perfect for capturing juices as you cut. After cutting, simply flip the board to the other side for a beautiful presentation large enough for veggie arrangements, watermelon, and more.

8 . Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the pictures, colors, and instructions make the information easy to read. The other has an unclear style that takes more time for you to understand. If you decide to purchase the second camera with the more confusing advertisement, new research out of Rensselaer Polytechnic Institute shows that, over time, you’ll likely be happier with your choice.

In a paper co-authored by Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer, researchers found that nonstop stimuli (刺激), or the difficulty for an individual to process a message, increases people’s attitudes toward that message after a time delay.

“This research has a real-life impact,” Jain said. “Most of the time, marketing communicators try to make their message clear. What we learned, however, is that there are certain times, especially when people need to make choices, when we should actually use nonstop stimuli so that whatever people are choosing, they will like it once time has passed.”

Using primary data collection designed by Jain of about 500 diverse individuals, researchers also found that consumers judge the time spent in the decision-making process wrongly. Rather than recognizing that the lengthy decision came from trying to understand the information, when looking back on the process, consumers instead believe they spent the time on making the decision. This leads the consumer to believe the decision they made was informed and worthy.

These findings are meaningful for marketing communications in many fields.

“When people are making decisions,” Jain said, “like choosing insurance products, retirement funds, or even when choosing an elected official, marketers and designers need to remember that if we can make an individual spend some time in that choosing process, it’s more likely people will stick with the option they chose over time.”

Jain says that when consumers’ attitudes about a product increase, the impact on post-purchase decisions like returns and reviews of the product will be more favorable to the brand.

9 . Just wanting a hamburger, Hembert Figueroa was surprised to learn the dollar bills in his pocket were no good at Dos Toros Taqueria in Manhanttan.

Figueroa, an ironworker, had to stand to the side, holding his hamburger, until a cashier helped him find another customer willing to pay for his meal with a card in exchange for cash. “I had money but I couldn’t pay,” he said.

Cash-free stores are causing a backlash among some activists who say the practice looks down upon people like Figueroa, who either lack bank accounts or rely on cash for many transactions(交易).

Supporters for banning cashless stores worry technology is moving too fast for the 6.5% of American households—8.4 million—that do not have a bank account.

Business owners who go cashless say they are following the lead of majority of customers who are abandoning cash payments. Retailers(零售商)are under pressure to satisfy customers with higher expectations for fast and convenient service, driven by companies like Amazon and Uber.

Leo Kremer, co-worker of Dos Toros, said the amount of cash transactions at his stores fell from about 50% a decade ago to 15% last year. Cash transactions made handling cash especially troublesome. Before going cashless, Dos Toros locations were robbed twice.

Financial experts who work with low-income people caution against making assumptions about the shopping preferences or buying power of those who rely on cash. Justine Zinkin, CEO of Neighborhood Trust Financial Partners, said the greater urgency in the digital time is finding ways to better include low-income people in the banking system, such as urging banks to offer no-fee starter accounts and encouraging banks to open branches in underserved areas.