6 . Magical box
In the 1994 film Forrest Gump, there’s a famous saying, “Life is like a box of chocolates; you never know what you're gonna get.” The surprise is part of the fun. Now blind box toys are bringing the magic of surprise to online shopping.
A blind box toy is hidden inside uniform packaging (统一的包装)and cannot be seen from the outside. You don't know what will be inside, although the toys typically come from pop culture, ranging from movies to comics and cartoons.
Blind boxes have caught on since they were first introduced from Japan to China in 2014. According to a 2019 Tmall (天猫)report, the mini-series of Labubu blind box, designed by Hong Kong-born Kasing Lung, was named Champion of Unit Sales with 55,000 sold in just 9 seconds during the Singles Day shopping event. Most customers for these magical mystery (神秘)boxes are young people aged 18 to 35.
According to the report, blind box toys are popular partly because of their cute appearances. The typically cute cartoon figurines (小塑像)conic in very small sizes, making them suitable for display almost anywhere. There is another main reason why people buy blind boxes one after another. “Fear of the unknown is always a part of the box-opening process,” said Miss Cao, 24, who loves buying blind boxes. Speaking to Sina News, she said, “Until you open all the boxes, you cannot know what it is inside.”
Opening a blind box is a delightful little surprise for our boring daily lives, something small but fun to wait for each day, week or month. When people open this simple little box, they may be disappointed, but the uncertainly is part of the fun. People will open more blind boxes and hope for a better outcome.
When someone remakes the film Forrest Gump, don't be surprised if he says, “Life is like a blind box ...”
1. What can we learn about blind boxes?
| A．People buy blind boxes when they feel bored. |
| B．The toys in blind boxes come from pop culture. |
| C．Blind boxes are designed by a Hong Kong artist. |
| D．All of blind boxes were sold out on Nov. 11, 2019. |
2. What feature of blind boxes attracts people most?
| A．Small size. | B．Uniform packaging. |
| C．Professional design。 | D．Mystery and uncertainty. |
3. What is the passage mainly about?
| A．The history of blind boxes. | B．The problems of blind boxes. |
| C．The popularity of blind boxes. | D．The cultural effects of blind boxes. |
