Speaking of Post-00s generation, you may think of those young people
Wang Yihan, a high school student, is
2 . The word addiction usually makes you think of alcohol(酒精) or drugs.
The question is: why do they have this addiction? There isn’t a specific answer. Some people go shopping when they are sad, worried, upset or lonely and they want to feel better. They use this activity as a way to forget their problems. Shopaholics say that they feel more important and better after they buy something.
Shopaholism seems to be a harmless addiction, but it can bring out problems. Some of them can be psychological(心理的). If this is the case, people addicted to shopping should go to a support group to help them break this habit. However, the process, like for most addictions, is long, and they suffer a lot.
| A．Once you are addicted to alcohol or drugs, it is difficult to get rid of. |
| B．Over the years, shopping has become a very common activity. |
| C．They also tend to have this addiction when they feel guilty(内疚). |
| D．However in modern-day society we are seeing some new kinds of addictions. |
| E．People addicted to computer games consider the games as great ways to enjoy themselves. |
| F．They get deep in debt, and they can even go bankrupt(破产) and get sent to prison. |
| G．It can also cause financial(财务的) problems. |
1. 物品信息；
2. 验货代收。
注意：
词数 80 左右；
可适当增加细节，以使行文连贯。
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
4 . Most people buy a lot of gifts just before Christmas. But some people think we buy too much. They have started a special day called “Buy Nothing Day”. They don't want anyone to go shopping on that day.
Buy Nothing Day is November 29. It's 25 days before Christmas. It's after Thanksgiving and often the first day of Christmas shopping. At this we see ads in newspapers and on TV telling us to “buy buy, buy!”.
The idea of Buy Nothing Day started in Vancouver, British Columbia. Now people all over the world celebrate Buy Nothing Day. In California, parents and children get together to read stories, sing songs and paint pictures. This year, in Manchester, England, people dressed up to tell people that we buy too much.
In Albuquerque. New Mexico, high school students wanted to tell other students about Buy Nothing Day. They organized a Spaghetti dinner to give people information about Buy Nothing Day. They asked restaurants in the neighborhood to donate the food. They made posters and talked to other students about it. The dinner was a big success, and many students agreed not to buy anything on November 29. The students at the high school like the idea of this new tradition. Next year, they want have another dinner to tell more people about “Buy Nothing Day”.
1. Which of the following is NOT the day for people to celebrate Buy Nothing Day?| A．November | B．days before Christmas. |
| C．After Thanksgiving. | D．The first day after Christmas. |
| A．In California, parents and children get together to play games. |
| B．In England, people celebrated by performing plays. |
| C．In Mexico, high school students dressed up. |
| D．They bought nothing and persuaded others not to buy things |
| A．They donated the food of their own. | B．They talked to others about it. |
| C．They made some slogans for it. | D．They organized a luxurious dinner. |
| A．A Free Dinner | B．A Big Success |
| C．Buy Nothing Day | D．A New Christmas Day |
1. How does the man know the woman has been to the new clothes store?
| A．From his sister. |
| B．From the logo on the bags. |
| C．From the labels inside the clothes. |
| A．The staff is helpful. |
| B．It has a big sale at the moment. |
| C．The latest fashions are in stock. |
| A．30%. | B．50%. | C．70%. |
| A．Repairing the laptop. | B．Buying a new laptop. | C．Using the laptop less. |
Double 11 falls
T-mall (formerly Taobao Mall), a B2C website
Each year T-mall has a
9 . Let’s say you want to purchase a camera, and you’re comparing two different advertisements. In one, the pictures, colors, and instructions make the information easy to read. The other has an unclear style that takes more time for you to understand. If you decide to purchase the second camera with the more confusing advertisement, new research out of Rensselaer Polytechnic Institute shows that, over time, you’ll likely be happier with your choice.
In a paper co-authored by Gaurav Jain, an assistant professor of marketing in the Lally School of Management at Rensselaer, researchers found that nonstop stimuli (刺激), or the difficulty for an individual to process a message, increases people’s attitudes toward that message after a time delay.
“This research has a real-life impact,” Jain said. “Most of the time, marketing communicators try to make their message clear. What we learned, however, is that there are certain times, especially when people need to make choices, when we should actually use nonstop stimuli so that whatever people are choosing, they will like it once time has passed.”
Using primary data collection designed by Jain of about 500 diverse individuals, researchers also found that consumers judge the time spent in the decision-making process wrongly. Rather than recognizing that the lengthy decision came from trying to understand the information, when looking back on the process, consumers instead believe they spent the time on making the decision. This leads the consumer to believe the decision they made was informed and worthy.
These findings are meaningful for marketing communications in many fields.
“When people are making decisions,” Jain said, “like choosing insurance products, retirement funds, or even when choosing an elected official, marketers and designers need to remember that if we can make an individual spend some time in that choosing process, it’s more likely people will stick with the option they chose over time.”
Jain says that when consumers’ attitudes about a product increase, the impact on post-purchase decisions like returns and reviews of the product will be more favorable to the brand.
1. How does the author introduce the topic?| A．By listing figures. | B．By giving examples. |
| C．By using others’ words. | D．By showing people’s reviews. |
| A．Make their message short. |
| B．Make their message attractive. |
| C．Make their message easy to understand. |
| D．Make their message hard to understand. |
| A．Writing a paper. | B．Selling a product. |
| C．Choosing a camera. | D．Designing a new brand. |
| A．Time Delay: What is it |
| B．Suggestions to the Marketers |
| C．How to Make Consumers Happy |
| D．Difficult Decision, Satisfactory Choice |
1. What is the first book about?
| A．Woodland animals. | B．Different colors. | C．Honey bees. |
| A．A writer. | B．A painter. | C．A bookseller. |
| A．$18. | B．$20. | C．$38. |
