10 . People generally like to pick out the best-looking fruits and vegetables when shopping for produce (农产品), but Canadian supermarket chain Loblaws is attracting customers with badly-shaped and faulty produce at the price of 30% lower than normal-looking one.
A trial run of the ugly food line, named “Naturally Imperfect”, began with only apples and potatoes to choose from. Consumer demand has been so huge that Loblaws is going to introduce more ugly vegetables and fruits like onions and mushrooms.
All the produce that will be sold through Naturally Imperfect would otherwise have been used in juices, sauces, or soups, or have not been harvested at all. The director Dan Branson explained that this program benefited both food producers who would otherwise have to let abnormal produce go to waste, and consumers who could buy fresh produce at low prices. And he was right, given how popular the line has become.
“It really went well beyond our expectation,” Branson said. “I think it really spoke to the fact that Canadians are out there really looking for some options.”
Of course, Canadians know that beauty is more than skin deep, and they also recognize that they can get the same flavor and nutritional benefits in spite of appearances. The positive response to the initial offering of apples and potatoes showed the opportunity to expand the line and offer more options at a greater price to Canadian families.
“If you grow produce in your backyard, there will be a lot of produce that won’t look as pretty as what you will see in a grocery store”, said Branson. “And nature doesn’t grow everything perfectly. I’d like to think if somebody were to take a No Name Naturally Imperfect apple, put it right beside a No.1 apple, close his eyes and eat them, there would be no difference.”
1. Loblaws is different from other supermarkets in that ______.
| A．more fruits are offered at lower prices | B．normal-looking produce is forbidden there |
| C．only apples and potatoes are sold every day | D．imperfect produce is sold at lower prices there |
2. According to Paragraph 3, Loblaws’s program ______.
| A．prevents people from wasting their food | B．happens to be a win-win mode |
| C．teaches food producers how to grow | D．enables consumers to eat more fresh produce |
3. What is Paragraph 5 mainly about?
| A．Canadians are used to eating perfect produce. |
| B．Smart consumers know the importance of ugly produce. |
| C．Loblaws intends to improve customers’ quality of life. |
| D．Customers’ support promotes the development of the ugly food line. |
4. What do Branson’s words in the last paragraph mainly tell us?
| A．Imperfect fruits are as tasty and nutritious as perfect ones. |
| B．The world is usually full of imperfect things. |
| C．We should eat imperfect apples with our eyes closed. |
| D．The fruits grown by ourselves are more nutritious than those in the store. |
