4 . 阅读下面短文，在空白处填入1个适当的单词或括号内单词的正确形式。
Once upon a time, the ultimate treat for a Chinese kid was White Rabbit. The 1 (chew) milk candy wrapped in white, blue and red paper was a beacon of happiness. Today, 2 brand has hopped to global fame, representing a new wave of China chic(时尚). Its success tells a powerful story of the Chinese ingenious branding.
First 3 (manufacture) in Shanghai in the 1940s, White Rabbit wasn’t only a household name in China, it also 4 (use) as gifts for foreign dignitaries(政要). In the late 90s and early 2000s, it faced fierce foreign competition, forcing it to evolve its 5 (strategy) to become nimbler.
But instead of succumbing to(屈服于) new trends, White Rabbit held tight to its iconic taste, firmly 6 (establish) its unique position in the minds of Chinese consumers. Finding the perfect 7 (fuse) of tradition and innovation can be like pulling a rabbit out of a hat, but White Rabbit was able to pull 8 off. Extensive collaborations 9 artists, chefs, and different consumer brands have aided its revival in China and rise in the West. In New York and Paris, it’s not hard to spot fancy local shops selling White Rabbit merchandise to dedicated fans of foreign consumers 10 too have hopped on the bandwagon.
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