Read the passage and fill in the blanks with proper words or the proper forms of the given words or phrase.
In looking at advertising, what it boils down to in the most simple terms is conveying a central idea using 40 (create) so as to generate (产生) an emotional reaction and attract the widest attention. The idea is connected with your product or service and is usually a key selling point. The purpose of your ad is to draw the attention of your audience and leave them with a positive 41 (impress) about your offering.
The most basic of advertising techniques is simply showcasing your product, service or brand name itself in a(n) 42 (attract) light. Compared to the relatively dull “ordinary” world, seeing a bright and 43 (shine) product or service ad or logo makes it seem very appealing. With brand promotion, it goes without saying that you need to have a recognized brand name to begin 44 .
The simple act of showing people your product or service is one of the most common advertising techniques and this is effective in painting a picture for your audience of 45 they would use your product or service themselves.
Besides, advertising involves a creative strategy and what I want to emphasize (强调) is that this is 46 makes the best ads work.
Don’t worry 47 nothing comes to you and it is okay 48 (take) inspiration from other creative ad ideas you see if you do not have the budget to hire a top advertising agency. Just think about it and experiment 49 (come up with) new ways of getting your message across visually and with the right words.