As you can imagine, there are many types of advertisements in different mediums, on different channels, and with different goals for their business.
Print advertising
The first print advertisement ran in England in 1472. Since then, this type of advertising has become available in newspapers, magazines, and similar mediums of carrying a brand’s message to its ideal users. In this advertisement method, the advertiser pays the publisher to place their advertisements in the publication.
Radio advertising
Radio advertising dates back to 1920, when the first commercial radio stations were launched in the United States. In this advertisement medium, the advertiser pays the radio station to play their advertisements during selected breaks between music or a radio show.
Television advertising
Television advertising originated in the 1940s with the promotion of practical items and political campaigns. In this advertisement medium, the advertiser pays the local or national TV network to show their advertisements during selected breaks in the network’s regular programming.
Internet advertising
Internet advertising took root in the middle of the 1990s. In this advertisement method, the advertiser pays the website’s owner to place their advertisements in exposed spaces that are minor to the website’s own content. Internet advertising includes video, search engine marketing, and more.
However, as you know, the advertising types above have developed dramatically since the irrespective origins. Some advertisements have been memorable years after they first ran.
So how do you create an advertising strategy that works fine? Please click here to know more about the advertisements and campaigns we learn from.
1. Which type of advertisement served politics besides goods at the very beginning?
A.Print advertising. | B.Radio advertising. |
C.Internet advertising. | D.Television advertising. |
2. Which of the following statements is TRUE for radio advertising and television advertising?
A.Both served the same functions. | B.Both are shown during selected breaks. |
C.Neither first appeared in the U. S. | D.Neither developed much over years. |
3. Where will you probably read this article?
A.In a textbook. | B.In a newspaper. | C.On a Website. | D.In a magazine. |