Profile pictures
Definition
A profile picture is the image that represents a social media account in all its interactions on a platform. Profile pictures are displayed next to the account names on posts, comments and mentions, depending on the platform.
Profile pictures make a visual impact on social media users and potential customers, making it important for businesses to select the right images. For a company, a profile picture should be the best part of that brand’s image, usually combining its logo.
How to select a profile picture
Profile pictures should be easily recognizable as belonging to your business. While using an independent logo is the most common strategy, some brands use a lifestyle image that includes that logo.
Other brands rely more on a person — a recognizable “face of the brand”. If this is your marketing strategy, your profile image should be creative and attractive:
●Use professional photography and design.
●Colorful images are better at catching people’s eyes.
●Photos should be taken in bright light.
●Show a smiling face.
If you have multiple social media outlets, use the same profile picture on every platform to create a consistent brand image.
Above all, use high-quality images. Keep in mind a few basic rules:
●Images should be clear.
●Make images simple and visually striking.
●Always meet requirements of the platform’s image size.
If the platform allows, add a description to your profile picture that includes links to your website.
1. Why is it vital for a business to choose a proper profile picture?
A.A profile picture is equal to a business. |
B.A profile picture has a visual influence on potential customers. |
C.A profile picture is usually displayed next to the account names. |
D.A profile picture is often the best part of a company’s brand image. |
2. Which principle should be followed when choosing a profile picture?
A.Avoid photos taken in bright light. |
B.Always use a lifestyle image with the logo. |
C.Make images simple as well as visually appealing. |
D.Adopt various profile pictures for different social media outlets. |
3. Where is the text likely to be found?
A.On a business website. | B.On a business forum. |
C.In an academic report. | D.In a school brochure. |