Zibo barbecue     19    (be) a trending topic on Chinese social media platforms since early March.

Mouth-watering images describe a typical Zibo barbecue     20    (name) after its place of origin, Zibo, a small industrial city in East China’s Shandong province. Zibo barbecue     21    (consist) of well-seasoned meat and vegetables wrapped in a pancake has dominated Weibo and Xiaohongshu, Chinese platforms similar to Twitter and Instagram.

Zibo was hardly on anyone’s travel bucket list     22     it went viral. But thanks to a group of college students who documented     23    (they) Zibo barbecue trip on Douyin, the city’s delicious and     24    (afford) barbecue became a hit.

The local government has jumped     25     the opportunity to take advantage of the city’s newfound fame and explore its tourism potential. Must-go restaurant maps were drawn up, and barbecue-themed high-speed train services and special bus routes were established     26    (make) the small city more accessible to tourists from all over the country.

The city’s other attractions, such as the Haidai building, a    27    (beautiful) designed bookstore, also gained popularity due to visitors who want to make     28     most of their Zibo trip.