A bright yellow “M” tells you that it’s a McDonald’s restaurant; we also associate the cheerful theme tune “I’m Lovin’ It” with the famous US fast food.

A brand’s music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers’ decisions are really made,” wrote Marketing Week.

This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.

An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent’s “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.

Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.

“I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can’t shut your ears.”

Perhaps no one knows the power of imagination better than Chinese writer Liu Cixin. Until four years ago, Liu worked full-time as a computer engineer at a power plant in Shanxi province. He only wrote science fiction in his spare time. But it was during this time that Liu’s imagination took flight. He did what he might never have the chance to do in real life – wander in space, fight with aliens, and visit planets light-years away.

But even with such a powerful imagination, Liu, 55, probably hadn’t expected that he would become the first Asian to win the Hugo Award, science fiction’s highest prize, in 2015. Perhaps neither did he think that former US president Barack Obama would read his novel The Three-Body Problem, nor that on Nov 9 in Washington DC, he would win the 2018 Arthur C. Clarke Award for Imagination in Service to Society. It’s the first time a Chinese writer has ever won the award.

In his acceptance speech, Liu said that he owed his imagination to Arthur C. Clarke (1917-2008), a famous UK sci-fi author. He said that reading Clarke’s 1968 classic novel 2001: A Space Odyssey in the early 1980s had a great effect on him.

“My mind opened up like never before. I felt like a narrow river finally seeing the sea,” Liu said. “That night, in my eyes, the starry sky was completely different from the past. For the first time in my life, I was awed (使……敬畏) by the mystery of the universe.”

But no matter how far away Liu’s imagination takes him, somehow his novels always stay rational.

In The Three-Body Problem, for example, Liu tells a tale of aliens invading Earth. But unlike other alien stories, Liu talks more about relationships between civilizations, rules of survival, and the meanings of life. And in The Wandering Earth, Liu looks ahead to the day when our solar system comes to an end and humans have to look for a new place to live. However, all his visions and solutions are based on “hard science”. Liu’s works aren’t simply daydreams.

Giving generously and receiving gratefully make it easier to live happily with others. Yet, why do we have such difficulty accomplishing these things in our relationships? I think people refuse to be generous with others because they fear being used.

For example, my husband and I have family members who only contact us when they need money. We usually accept their requests, but we rarely receive a “thank you”. Most people would say that my husband and I are being used. But when we give, we shouldn’t be giving for the purpose of getting gratitude. Rather, we should be giving because it’s a good thing to do.

Everything that we have, from our ability to wake up each morning to the money in our bank account, is a gift from the world. In return, the world asks us to use these gifts to help others, either by giving them our time or our resources. The good news is that when we live our lives being nice to others, our lives run more smoothly.

If you’re generous, yes, some people will use you. But if you practice being generous, most of your relationships will improve. And at the same time, we should remember to receive gratefully. I truly believe that you cannot say “thank you” enough.

So often we get lazy about expressing gratitude. Parents can feel unappreciated by their children, and teachers can feel unappreciated by their students. Just because a task is part of someone’s job description doesn’t mean that you shouldn’t thank them for it.

Words of appreciation make others feel good about themselves like nothing else. It’s good for us to say “thank you” because we often need to tell ourselves how lucky we are.

If you are looking for a way to improve your life, I can give you one: Give generously and receive gratefully.

Accidents happen more often than you think. Every year in China, 3.2 million people die in accidents – that’s an average of six people per minute. Experts say that the 10 minutes after an accident can make the difference between life and death.     11    

The second Saturday of September is World First Aid Day. It fell on Sept 8 this year. First aid refers to the first steps taken to help someone who’s injured.     12    .   It also includes getting help, either by telling other people or calling 120.

    13    , do cardiopulmonary resuscitation (CPR, 心肺复苏), and treat things like burns, bleeding and broken bones. It takes as little as two hours to learn these skills.

    14    . You can also read books or watch videos that can be found on free apps like First Aid Manual (现场急救指南).    15    . The Peking Union Medical College Hospital offers these options.

“Learning first aid is good for everyone and it is better to start young,” Wang Jiangshan, a doctor in the hospital’s emergency room, told the China Youth Daily. “It can benefit oneself and others for the rest of one’s life.”