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题型:阅读理解-阅读单选 难度:0.65 引用次数:41 题号:10017076

Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.

Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.

However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.

Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.

1. Fashion magazines today ______.
A.totally refuse to put models on the cover
B.rarely place models on the cover
C.need not worry about celebrities’ market potential
D.judge the market potential of every celebrity correctly
2. A change in the consumer market can be found today that ______.
A.price rather than brand name is more concerned
B.producers prefer models to celebrities for advertisements
C.producers prefer TV actresses to film stars for advertisements
D.quality rather than the outside of products is more concerned
3. The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ______.
A.shorten the artistic career of a celebrity in show business
B.damage the image of a celebrity in the eyes of the general public
C.cut short the time of a celebrity’s popularity
D.influence the price of a celebrity’s products
4. The passage is mainly about ______.
A.celebrity and personal styleB.celebrity and market potential
C.celebrity and fashion designD.celebrity and clothing industry
【知识点】 说明文 文化传播

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【推荐1】The brain, rather than our eyes, may be more important for sight, researchers studying fruit flies have discovered. The discovery could change the way we think about vision.

Researchers in the University of Virginia have found that the very simple eyes of fruit fly larva (幼虫), with only 24 total photoreceptors (感光细胞) (the human eye contains more than 125 million), provide just enough light input to allow the animal’s large brain to make that input into images. Their discovery shows that vision may be less important to “seeing” than previously thought—and in fact it is the brain’s ability to process points of light into complex images that is key.

“It blows open how we think about vision.” said Barry Condron. “This tells us that visual input may not be as important to sight as the brain working behind it.”

Condron’s graduate students, Elizabeth Daubert, Nick Macedonia and Catherine Hamilton, conducted a series of experiments to test the vision of fruit fly larvae. They found that when a larva was tied to the bottom of a dish, other larvae were attracted to it as it attempted to free itself. After several further experiments to understand how they sensed the motion, the researchers learned that the nearly blind animals likely were seeing the action.

“The answer must be in the brain of these animals.” Condron said. “They are able to take just a couple dozen points of light and then process that into recognizable images; something like when an astronomer with a small telescope is able to use techniques to improve a limited image into useful information about a star.” Condron believes the animals are able to assemble useful images by rapidly scanning their heads and, in doing so, gather up enough light points to allow the brain to compose an image clear enough to “see”.

The researchers tested this by presenting larva with a video (therefore no sound and no smell) and found that the larvae still sensed and sought out the struggling larva on the video. This provides us with a good model for trying to understand the role that the brain plays in helping organisms, including humans, to process images, such as recognizing faces.

1. The writer mainly wants to tell us that __________.
A.the brain may be more important for sight than people thought
B.people should depend on brain rather than eyes for sight
C.using the fruit fly larva to test the eyes is the best way
D.some methods can keep our eyesight accurate and normal
2. The researchers chose the fruit fly larva because it __________.
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C.only has a few photoreceptorsD.doesn’t have large limbs
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A.how the larvae gather up enough light points
B.why the larvae moved their heads side-to-side
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D.how we can get useful information about a star with a small telescope
4. The underlined word “assemble” in the fifth paragraph may mean “__________”.
A.observe enough actionsB.receive useful information
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2020-07-20更新 | 20次组卷
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【推荐2】With a history of 2000 to 3000 years, traditional Chinese medicine has formed a unique system to diagnose and cure illness. Traditional Chinese medicine is a complete healthcare system that is capable of providing both specialized and primary healthcare. It also gives us guidelines on how to prevent illnesses. Acupuncture is a branch of traditional Chinese medicine.

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In more recent times, acupuncture has spread internationally and won growing global acceptance, and this wisdom of the Chinese tradition will continue to thrive, to bring health and happiness to friends here and afar.

1. What is the function of Paragraph 1?
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【推荐3】A table-waiting robot cat built by a Chinese technology firm can carry plates of food, navigate a restaurant, miaow(喵喵叫)at diners—and even react to having its ears stroked.

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Furthermore, the technology improvements of robotic waiters designs will be grown steadily, especially better at communicating with humans and tackling new activities.

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2. When do the robotic waiters deliver the food to dinners?
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D.The robotic waiters display animations of a cat's face on their on- board screen.
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D.It wants to remind you not to stop its work.
4. What is the author's attitude to the robotic waiters?
A.Doubtful.B.Positive.
C.Negative.D.Ambiguous.
2020-06-22更新 | 71次组卷
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