Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption (消费) on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origin is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face even more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的) potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion—like celebrity—has always been temporary.
1. Fashion magazines today ______.A.totally refuse to put models on the cover |
B.rarely place models on the cover |
C.need not worry about celebrities’ market potential |
D.judge the market potential of every celebrity correctly |
A.price rather than brand name is more concerned |
B.producers prefer models to celebrities for advertisements |
C.producers prefer TV actresses to film stars for advertisements |
D.quality rather than the outside of products is more concerned |
A.shorten the artistic career of a celebrity in show business |
B.damage the image of a celebrity in the eyes of the general public |
C.cut short the time of a celebrity’s popularity |
D.influence the price of a celebrity’s products |
A.celebrity and personal style | B.celebrity and market potential |
C.celebrity and fashion design | D.celebrity and clothing industry |
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【推荐1】The brain, rather than our eyes, may be more important for sight, researchers studying fruit flies have discovered. The discovery could change the way we think about vision.
Researchers in the University of Virginia have found that the very simple eyes of fruit fly larva (幼虫), with only 24 total photoreceptors (感光细胞) (the human eye contains more than 125 million), provide just enough light input to allow the animal’s large brain to make that input into images. Their discovery shows that vision may be less important to “seeing” than previously thought—and in fact it is the brain’s ability to process points of light into complex images that is key.
“It blows open how we think about vision.” said Barry Condron. “This tells us that visual input may not be as important to sight as the brain working behind it.”
Condron’s graduate students, Elizabeth Daubert, Nick Macedonia and Catherine Hamilton, conducted a series of experiments to test the vision of fruit fly larvae. They found that when a larva was tied to the bottom of a dish, other larvae were attracted to it as it attempted to free itself. After several further experiments to understand how they sensed the motion, the researchers learned that the nearly blind animals likely were seeing the action.
“The answer must be in the brain of these animals.” Condron said. “They are able to take just a couple dozen points of light and then process that into recognizable images; something like when an astronomer with a small telescope is able to use techniques to improve a limited image into useful information about a star.” Condron believes the animals are able to assemble useful images by rapidly scanning their heads and, in doing so, gather up enough light points to allow the brain to compose an image clear enough to “see”.
The researchers tested this by presenting larva with a video (therefore no sound and no smell) and found that the larvae still sensed and sought out the struggling larva on the video. This provides us with a good model for trying to understand the role that the brain plays in helping organisms, including humans, to process images, such as recognizing faces.
1. The writer mainly wants to tell us that __________.A.the brain may be more important for sight than people thought |
B.people should depend on brain rather than eyes for sight |
C.using the fruit fly larva to test the eyes is the best way |
D.some methods can keep our eyesight accurate and normal |
A.doesn’t move very quickly | B.has a very wise brain |
C.only has a few photoreceptors | D.doesn’t have large limbs |
A.how the larvae gather up enough light points |
B.why the larvae moved their heads side-to-side |
C.the brain helps process the light points into images |
D.how we can get useful information about a star with a small telescope |
A.observe enough actions | B.receive useful information |
C.choose proper equipment | D.put together separate parts |
【推荐2】With a history of 2000 to 3000 years, traditional Chinese medicine has formed a unique system to diagnose and cure illness. Traditional Chinese medicine is a complete healthcare system that is capable of providing both specialized and primary healthcare. It also gives us guidelines on how to prevent illnesses. Acupuncture is a branch of traditional Chinese medicine.
The word “acupuncture” literally means “pricking with a needle”. It involves the insertion and manipulation of needles into acupuncture points on the body for restoring health and wellbeing. This framework of medical practice begins with the belief that our body is a balance of two opposite yet inseparable forces—the yin and yang. Another cornerstone of traditional Chinese medicine is the concept of chi. Chi is the life force of the universe. In the body, it is chi that creates and animates life. We are all born with a certain amount of chi and continually acquire it throughout our lives through food, air, water and sunlight. Chi is believed to move through our body in channels called meridians. The quantity and quality of chi in our body depends on the state of our mental and physical balance. In fact, imbalances of the yin and yang in the body block the channels through which chi travels in our body. The practice of acupuncture unblocks these chi pathways, thus ensuring the constant and free flow of energy through our body for mental and physical wellbeing.
The method may seem alien to many of us but it has been practiced in China for thousands of years. Acupuncture originated in China more than 2000 years ago—making it one of the oldest and most commonly practiced medical procedures in China. Research into acupuncture is still ongoing and practices and theories are being constantly updated. In essence, acupuncture is aimed at promoting well-being and relieving pain.
In more recent times, acupuncture has spread internationally and won growing global acceptance, and this wisdom of the Chinese tradition will continue to thrive, to bring health and happiness to friends here and afar.
1. What is the function of Paragraph 1?A.To introduce the topic. | B.To summarize the whole text. |
C.To present new ways in medicine. | D.To provide detailed information. |
A.All our chi is inborn. |
B.Chi decides the balance of the yin and yang. |
C.Meridians force chi to travel through our body. |
D.Smooth and constant flow of chi contributes to good health. |
A.It is fully accepted home and abroad. | B.It has a history of one thousand years. |
C.Research into acupuncture never stops. | D.It is the oldest medical practice in the world. |
A.Acupuncture Reaches Peak | B.Stepping into Acupuncture |
C.Effects of Chi on Well-being | D.Traditional Chinese Medicine Returns |
【推荐3】A table-waiting robot cat built by a Chinese technology firm can carry plates of food, navigate a restaurant, miaow(喵喵叫)at diners—and even react to having its ears stroked.
Making its debut at the 2020 Consumer Electronics Show in Las Vegas, the so-called BellaBot was built for Chinese restaurants lacking enough waiters. It is the brainchild (智慧结晶)of the Chinese robotics and artificial intelligence firm PuduTech.
It features four shelves in the center of its tower-like body to carry plates. Having been loaded up with meals by its human colleagues, the cat-themed robotic waiter miaows when it delivers food to diners to encourage them to take their plates. If customers thank BellaBot by stroking its ears, it will initially respond with a look of pleasure on its on-board screen, which displays animations of a cat's face. “The owner's hand is so warm,” BellaBot has been programmed to respond.
However—much like a real cat—the robot’s reaction soon changes if it is petted for too long. “It gets mad to remind you not to interrupt its job,” the designers introduced.
The BellaBot waiter robot is a more personality-rich update to PuduTech's previous model, which featured a more utilitarian (实用主义的)design and user interface. Both BellaBot and its predecessor were designed with a particular mind to Chinese restaurateurs which are often short of waiting staff.
In a real-world food-service setting, however, BellaBot may find it difficult to operate at peak times. Nevertheless, restaurants are expected to increase their trust on automation—whether in the form of robotic waiting staff or otherwise.
Furthermore, the technology improvements of robotic waiters designs will be grown steadily, especially better at communicating with humans and tackling new activities.
1. Why did the technology firm create the BellaBot?A.Because the restaurant can react to it. |
B.Because it is the brainchild of the Chinese robotics and Al firm. |
C.Because the Chinese scientists want to show their talent to the world. |
D.Because it is can be used when Chinese restaurants are short of enough waiters. |
A.The customers touch the robotic waiters’ ears. |
B.The customers are encouraged to take their plates. |
C.The human colleagues have loaded up the meals on robotic waiters. |
D.The robotic waiters display animations of a cat's face on their on- board screen. |
A.It wants to remind you to get mad. |
B.It wants to remind you to pet it again. |
C.It wants to remind you not to help its work. |
D.It wants to remind you not to stop its work. |
A.Doubtful. | B.Positive. |
C.Negative. | D.Ambiguous. |
【推荐1】The Apostolic Library in Vatican City is home to ancient writings, rare books and reading rooms. Now, it is opening a small new space to the public where modern-day artwork can be seen next to the library's treasures.
The first show at the space is called Tutti, the Italian word for all. It was suggested by Pope(教皇) Francis' 2020 letter called “Brothers All”. The message appealed for environmental renewal, greater human unity and a more just socio-economic order in the world after the COVID-19 crisis.
Artist Pietro Ruffo of Italy's capital, Rome, was invited to design the first show. Maps and migration (迁徙) are among the common subjects of his work. At the Library, he transformed one room into a forest. In another room, Ruffo designed a modern version of one of the library's ancient maps of the Nile River. He placed both maps side by side.
The leader of the Roman Catholic Church and Vatican City ruler, Pope Francis, opened the Apostolic Library's new space last week. Pope Francis said the world was in need of new maps after COVID-19. He called for a greater sense of brotherhood. “Humanity needs new maps to discover the sense of love, of friendship and the common good,” he said. “We need a new beauty that isn't the usual reflection of power of some but a courageous map of everyone's diversity(多样性).”
The property of former US businessman Kirk Kerkorian paid for the project. Early in Francis' time as pope, he had appealed for the Apostolic Library to open itself up more to the outside world. In 2016, Francis declared the pope's summer home in Castel Gandolfo open to visitors.
The exhibit at the Apostolic Library is open on Tuesdays and Wednesdays. Visitors must seek admission through an online request. The price of admission is about $17.
The Apostolic Library is separate from the Vatican Apostolic Archives((档案馆), which is home to all the documentation from pope's headquarters (总部) and embassies. Both the library and the archives are open to researchers upon request.
1. What is among the common subjects of Pietro Ruffo's work?A.Brothers All. | B.Environmental renewal. |
C.Maps and migration. | D.Treasures of modern art works. |
A.Ticket sales. | B.Roman artists' donation. |
C.The Pope's appeal and support. | D.The property of a businessman. |
A.The exhibit at it opens twice a week. |
B.It's outdated and backward. |
C.It's unconditionally open to the audience. |
D.It's owned by the Vatican Apostolic Archives. |
A.To attract more scholars to visit. |
B.To enrich background materials. |
C.To stress the importance of the library. |
D.To further explain the diversity and value of documents. |
【推荐2】Culture means any human behavior that is learned in human society. All of the meaningful parts of a culture are passed on to different generations through tradition or social learning.
Culture is necessary for the survival and existence of human beings as human beings. Practically everything humans know, think, value, feel, and do is learned through taking part in a sociocultural system.
Kamal was a terrible-looking being, the head, a big ball of something covering the shoulders.
Children learn human language in the same way they learn other kinds of human behavior—by taking part in a cultural community.
A.From this viewpoint, all human groups have a culture. |
B.Close at its heels there came another terrible creature exactly like the first, but smaller in size. |
C.Human beings can only develop human abilities by the local people. |
D.This statement is well supported by some well-written cases. |
E.These children were the ghosts described by the local people. |
F.Culture refers only to the high art and classical music of a particular society. |
G.They learn a certain human language as well as certain kinds of human behavior through their membership in a certain cultural community. |
【推荐3】Four schools from Beijing were in Hull to put on a show.
The schools, all from the Fengtai District in Beijing, have close ties to the city. Groups of students from Beijing and Hull regularly visit each other as part of a cultural and educational exchange programme.
Today’s special performance at Hull City Hall included various forms of traditional Chinese music, dance and acrobatics (杂技).
Lewis Anderson, 26, started learning Chinese at the age of 13 and acts as a translator and organiser when the Chinese students visit the UK. He also currently studies at a university in China.
He said, “Cultural exchanges are really important because children start to appreciate everything in life. They start to learn that there isn’t only their view on things and they start to look at other cultures and appreciate their history and beauty. For example, when Hull students visit China, they might visit the Great Wall and enjoy traditional dancing and opera, and then they come home and think ‘What do we have that is the equivalent (相等的东西) of that?’ and they look at all the different things that we have and it starts to open their minds.”
The Chinese students are on a 12-day visit to the UK, visiting eight different cities, including four days in Hull. As part of their visit to Hull, they were invited to visit various museums, galleries and tourist sites in the city.
Lewis said, “The children love exploring Hull because it’s rich in history and everywhere you look it’s old, beautiful and attractive.”
At Hull City Hall the Chinese students performed a traditional Peking Opera, which combines music, vocal performance, dance and acrobatics. The performance is famous for featuring fantastic costumes and dazzling make-up.
1. What did Lewis think of cultural exchanges?A.They benefit students in their development. |
B.They should get more public attention. |
C.They inspire more children to study in China. |
D.They bring tradition to life. |
A.It put them on the road to explore the nature. |
B.It was a month-long tour. |
C.It changed their attitudes to the costumes. |
D.It was a journey into history. |
A.They only told Chinese stories to the locals. |
B.They performed Peking Opera. |
C.They taught the locals Peking Opera. |
D.They introduced their schools to the locals. |
A.A diary. | B.A play review. | C.A news report. | D.A school notice. |