The midnight was approaching and it was extremely rare to see vehicles on the road. However, several trucks pulled over and workers silently unloaded camera equipment and cardboard boxes, and then carried them inside the Morgenson family home.
What took place over the next eight weeks was inspired by a Hollywood movie called The Honeses about a family of marketers who move into a local neighborhood to sell their products secretly to their neighbors. The idea was to test the power of word-of-mouth marketing. By filming a family in unscripted (无剧本的) situations, my team and I would document how the Morgensons’ circle of friend responded to brands and products the Morgensons bought into their lives.
With the help of 35 video cameras and 25 microphones hidden inside the furniture, the operation done secretly showed something shocking. The most powerful hidden persuader of all isn’t in your TV or on the shelves of your supermarket. It’s a far more important influence that’s around you almost every waking moment: your very own friends and neighbors. There is nothing quite so persuasive as observing someone we respect or admire using a brand or product.
Our analysis also found that the brands the Morgensons used went faster. About one third of the Morgensons’ friends began promoting these same brands to their friends. We also found that the brands their friends were most likely to buy at the Morgensons’ suggestion were the bigger and better-known ones. This proves my thoughts that traditional marketing and secret marketing work well together. The most persuasive advertising strategies are strengthened by word-of-mouth advertising.
Whenever I meet with company managers, I tell them that the people who hold the real marketing power are mouse-clicking consumers and their wide circles of real-life friends. In other words, the people who hold the real power are us.
1. The author and his team went to the Morgenson family home to ________.A.visit the Morgensons | B.sell products to them |
C.carry out a marketing research | D.shoot a Hollywood movie |
A.noticing an advertisement for it on TV |
B.seeing their friends using the same product |
C.someone is promoting it in the supermarket |
D.the product appears repeatedly in a movie |
A.Travel. | B.Business. |
C.Lifestyle. | D.Entertainment. |
A.Traditional marketing is ineffective. |
B.The real marketing power depends on the customers. |
C.The research is carried out without any special design. |
D.The customers’ choice is influenced by more than one factor. |
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【推荐1】Definition of adult learning vary, but according to the European Commission, it is defined as all forms of learning undertaken by adults after having left initial education and training, however far this process may have gone.
Education and training are important factors in achieving the strategic goal of raising economic growth, competitiveness and social inclusion. However, with some expectations, implementation(实现,履行) remains weak. Most education and training system still largely focus on the education and training of young people and limited progress has been made in changing systems to mirror the need for learning throughout the life span. An additional 4 million adults would need to participate in lifelong learning. Recent research confirms the importance of investing in adult learning. Research on older adults indicates that those who engage in learning are healthier, with a consequent decrease in health care costs.
Europe’s key economic challenge is to raise its growth and employment performance while preserving social cohesion(凝聚力). Rapid progress in other regions(地区) of the world shows the importance of innovative (创新的), advanced and quality education and training as a key factor in economic competitiveness. General levels of competence must increase, both to meet the needs of the employment market and to allow citizens to function well in society.
Europe is facing unheard-of demographic changes that will have a major impact on society and on the economy and consequently on education and training provision and needs. The European population is aging: over the next 30 years the number of younger Europeans(up to 24 years old)will fall by 15%. One in three Europeans will be over 60 years old, and about one in then will be over 80.
Raising the overall level of skills of the adult population by offering more and better learning opportunities throughout adult life is important for both efficiency and equity reasons given the challenges identified above. Not only does adult learning help make adults more efficient workers and, better-informed and more active citizens, it also contributes to their personal well-being.
1. What dose the author say about adult learning?A.It reduces health care costs greatly. |
B.The young need take it seriously. |
C.It hasn’t been given enough attentions. |
D.More adults have realized its importance. |
A.Upgrade(提高) general levels of our abilities |
B.Face various challenges bravely. |
C.Copy what other regions have done. |
D.Be sensitive to the labour market. |
A.Change in the education system | B.Changes in the job market |
C.Changes in the population | D.Changed in society |
【推荐2】Being a mother is apparently not like it was in the good old days.
Today’s parents yearn for the golden age that their own mothers enjoyed in the 1970s and 1980s, researchers found.
Mothers have less time to themselves and feel under greater pressure to juggle work and family life than the previous generation.
As a result, 88 percent said they felt guilty about the lack of time they spent with their children.
The survey of 1,000 mothers also found that more than a third said they had less time to themselves than their mothers did--- just three hours a week or 26 minutes a day.
And 64 percent said this was because they felt they had to go out to work, while nearly a third (29 percent) said they were under constant pressure to be the perfect mother, the report found.
Other findings showed social networking and parenting websites, as well as technology such as Skype, were important in providing help and support among female communities.
Kate Fox, of the Social Issues Research Centre, which conducted the survey for Procter& Gamble, said “With increasing pressure on mothers to work a ‘double shift’---to be a perfect mother as well as a wage-earner---support networks are more important than ever.”
It comes as a separate report examining childcare in the leading industrialized nations found that working mothers in Britain spend just 81 minutes a day caring for their children as a ‘primary activity’.
Mothers who stay at home, on the other hand, manage twice as much time---more than two and a half hours---looking after their offspring, according to the Organization for Economic Co-operation and Development.
Critics say the pressure on women to work long hours, and leave their offspring in the hands of nurseries or childminders, is putting the wellbeing of their children at risk.
The study also reveals that, despite the fact that more and more modern mothers go out to work, the burden of childcare still falls on them---even if their husband is not in work.
A father who is not in work tends to spend just 63 minutes a day looking after his child---18 minutes less than a mother who goes out to work.
Working fathers spare less than three quarters of an hour with their children.
1. The underlined word “juggle” in the third paragraph most probably means ________.A.deal with | B.look for |
C.fight with | D.meet with |
A.the working mothers spend more time caring for their children |
B.the mothers who stay at home spend more time caring for their children |
C.the working mothers and the mothers who stay at home have different attitudes to children |
D.the working mothers care more bout their children |
A.Motherhood was harder nowadays. |
B.it is easier to be a mother than before. |
C.Mothers should spend more time with their children |
D.Fathers spend little time looking after their children. |
A.Pessimistic | B.Excited |
C.Objective. | D.Sympathetic |
【推荐3】Young people spending hours staring at screens means half the world may need glasses within 30 years.
Phone devices and computer screens are to blame for the rising risk of short-sightedness among children and young adults, say scientists. Researchers have found high levels of looking at a phone or tablet is linked with around a 30 percent higher risk of shortsightedness, also known as myopia (近视). But when it is combined with excessive computer use, that risk rose to around 80 percent. Researchers fear that this could mean that by 2050, half the world or five billion people could be short-sighted.
The authors examined more than 3, 000 studies investigating smart device exposure and myopia in children and young adults aged between three months old and 33 years old.
In 2019, the WHO recommended children under two should not have any screen time and children aged two to five should have no more than one hour a day of sedentary screen time.
But in the same year, a CensusWide survey of 2, 000 British families found children were spending an average of 23 hours a week staring at screens. Numerous studies have also suggested that number has vastly increased during the COVID-19 pandemic.
Professor Bourne at Anglia Ruskin University said, “Around half the global population is expected to have myopia by 2050, so it is a health concern that is escalating quickly.”
“Our study is the most comprehensive yet on this issue and shows a potential link between screen time and myopia in young people. This research comes at a time when our children have been spending more time than ever looking at screens for long periods, due to school closures, and it is clear that urgent research is needed to further understand how exposure to digital devices can affect our eyes and vision,” added he.
1. What are the reasons for myopia in half of the population in the future?A.Due to school closures. | B.Overburdened with schoolwork. |
C.Lack of exercise and self-control. | D.The popularization of electronic equipment. |
A.Worsening. | B.Spreading. |
C.Changing. | D.Researching. |
A.To stress the future prospects of this study. |
B.To reveal the contents and methods of the study. |
C.To highlight the practical significance of this study. |
D.To explain the relationship between screen time and vision. |
A.Health. | B.Book review. |
C.Travel. | D.Sports. |
【推荐1】New rules and behavior standards (行为规范)for middle school students came out in March. Middle school is going to use a new way to decide who the top students are. The best students won’t only have high marks. They will also be kids who don’t dye (染) their hair, smoke or drink. The following are some of the new rules.
Tell the truth. Have you ever copied someone else’s work on an exam? Don’t do it again! That’s not something an honest student should do. If you have played computer games for two hours in your room, don’t tell your parents you have done homework.
Do more at school. Good students love animals and care for other people. April is Bird-loving Month in China. Is your school doing anything to celebrate? You should join! That way, you can learn more about animals and how to protect them. When more people work together, it makes it more fun for everyone.
Have you ever quarreled with your teammates when our basketball lost? Only working together can make your team stronger. Be friendly to the people you are with. Try to think of others, not only yourself.
Be open to new ideas. Have you ever thought that people could live on the moon? Maybe you’ll discover Earth Ⅱ someday. Don’t look down on new ideas. Everyone’s ideas are important. You should welcome them, because new ideas make life better for everyone.
Protect yourself. Has someone ever taken money from one of your classmates? Don’t let it happen to you. If you have to go home late you should let your parents know.
Use the Internet carefully. The Internet can be very useful for your studies. But some things on the Internet aren’t for kids, so try to look at Web pages that are good for you. You can use the Web for fun or homework. Can’t you find any good Web sites for children? Here some:http://kids.eastday.com/http://www.chinakids.net.com/http://www.cycnet.com
1. The school new rules will help kids by telling them ______.A.how they can study well | B.what they should do at school |
C.what is right and what is wrong | D.how they can protect themselves |
A.Take care of yourself when you are out. |
B.Tell the truth, even when you are wrong. |
C.Keep some animals to protect them. |
D.Use the Internet, but keep away from bad things. |
A.making the team weaker | B.working together with others |
C.being a good friend to others | D.getting on badly with others |
A.be a waste of time | B.help them with their studies |
C.do homework for them | D.make life easier |
【推荐2】The sun is setting, brightening your kids’ faces as they play in the waves. You reach for your phone for this perfect moment. But before you do, here’s a bit of surprising science: Taking photos is not the perfect way to keep memory as you think.
Taking too many pictures could actually harm the brain’s ability to keep memories, says Elizabeth Loftus, a psychology professor at the University of California. So, we get the photo but kind of lose the memory. Photography “outsources” memories. It works in two ways: We either shake off the responsibility of remembering moments when taking pictures, or we’re so distracted (分心的) by the process that we miss the moment altogether. The first explanation is the loss of memory. People know that their camera is recording that moment, so they don’t try to remember. The other is distraction. We’re distracted by the process of taking a photo — how we hold our phone, composing the photo, such as smiling faces, the background to our liking and clear image, all of which use up our attention that could otherwise help us memorize.
However, taking photos can help memory when done mindfully. While taking a photo may be distracting, the act of preparation by focusing on visual details around has the opposite. When people take the time to take clear pictures, memories become strengthened.
Another advantage is that we recall moments more exactly with the photos. Memory has been reshaped with the help of new information and new experiences. Thus, photos or videos help us recall moments as if they really happened. Memories die away without a visual record backing them up. Therefore, a photo is an excellent tool to help remember when done purposefully, which is worth exploring further.
1. What is the purpose of the first paragraph?A.To present the topic. | B.To show the background. |
C.To provide an example. | D.To make an argument. |
A.Taking photos is helpful for us to memorize. |
B.Photos are more detailed than memories. |
C.Many sources influence people’s memories during photo-taking. |
D.People depend more on photos to remember than their brains. |
A.When taking photos is better. | B.How to use photo-taking to memorize better. |
C.How to stay focused while taking photos. | D.When distraction is likely to happen. |
A.Photography Does Help to Memories |
B.Too Many Photos Taken Result in Poor Memories |
C.Remember the Moment and Take Photos Properly |
D.The Fewer Photos We Take, the Better We Will Remember |
【推荐3】For 30 years we have been told how temperatures have been rising rapidly to unheard of levels. This is causing polar ice to melt, sea-levels to rise and has brought about a dangerous increase in extreme weather events. These intense climatic changes would likely present challenges to our society and environment.
The causes of climate change are mainly anthropogenic (人为的) in nature. Since the industrial revolution, human activities have increased the amount of greenhouse gases in the atmosphere. The increased amount of gases which absorb heat has led to more heat being kept in the atmosphere, causing global warming.
The certainty of global warming can be seen through some of the natural phenomena like the effect on crops and extreme weather conditions around the world. The most recent assessment report says that the earth’s average temperature has risen by 0. 74 degrees in the period from 1906 to 2005, and that the average temperature will continue to rise. There have also been more violent downpours, sea levels have risen and the ice at the world’s poles and on its mountains is melting. The rising sea level is flooding the low-lying countries in Asia and small islands in the Pacific. This may lead to the displacement of millions of people, loss of millions of land and consequently billions of dollars.
Troubled by the serious situation, world leaders came together for the 2015 United Nations (UN) Climate Change Conference in Paris. The climate talks led to 196 countries reaching a landmark agreement that will, for the first time, commit nearly every country to lowering planet-warming greenhouse gas emissions to address global climate change. That was certainly an encouraging step forward for our earth and mankind!
As the world leaders continue to commit themselves to monitor our sick planet, we need to continue to take small steps to heal the world. We are left with not much of a choice. If only we could just pack our bags and migrate to Mars!
1. What does paragraph 2 mainly talk about?A.The information of industrial revolution. |
B.The greenhouse gases in the atmosphere. |
C.The reasons of climate change. |
D.The result of extreme weather events. |
A.We have made great achievements. |
B.Some measures are still required to take. |
C.Mars is suitable for people’s living. |
D.Some countries will receive urgent aid. |
A.Long Live Planet Earth! |
B.Environment Changes Rapidly! |
C.What Serious Global Warming! |
D.How Important the UN Agreement Is! |
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