【推荐1】There are now many products and services on the market which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.

Logos are part of this image. They are symbols which often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.

In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood in different countries.

The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca-Cola. The design of the words "Coca-Cola" has not changed since 1886, although the surrounding design has been changed from time to time. Many companies have, over the years, renewed their logos to fit in with contemporary design and to present more powerful images. Company logos can be emotive and can inspire loyalty by influencing the subconscious （潜意识的）. Some logos include an idea of the product: the steering wheel in the Mercedes logo, for example, and the aero plane tail of Alitalia.

Logos are used on packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.

1. The most basic function of a company's logo is to ______.

A．project a positive image of the company and its products or services

B．make the products and services of the company more recognizable

C．distinguish the company from its realistic and potential competitors

D．describe the business the company is engaged for the consumers

2. What are the usual compositions of a company's logo?

A．The name or initials of a company.

B．A visual image of the company in colors.

C．Symbols and colors representing the company.

D．Symbols including the name or initials of the company.

3. Why should the companies pay attention to the use of colors?

A．Colors are not the best tools to identify a company.

B．Colors may be misinterpreted in different cultures.

C．Colors may represent death in some cultures.

D．International companies are careful about the use of colors.

4. By using the logo of Coca-Cola, the author tries to ______.

A．explain the name of a company should remain unchanged

B．illustrate the importance of having a recognizable image

C．state the surrounding design of the logo can always be changed

D．ensure that the logo should not be misinterpreted in different cultures

5. In the view of the author, a winning logo should aim at ______ .

A．fitting in with the contemporary design	B．inspiring loyalty from the consumers
C．displaying originality and impact	D．promoting a strong corporate identity

【推荐2】Living in a new country means experiencing a different way of life.     1     The cultures of all countries are unique, which means that people who have grown up in different places will have different ways of behaving, different ways of thinking about things and different ways of expressing themselves. Before you travel, it is useful to think about culture and the things that are affected by it.     2    .

Culture is the values, attitudes, behaviors and beliefs shared by a group of people.     3     We learn about the culture of our own society in a very natural way as we grow up-we learn through “do’s” and “don’ts” about how we treat people, how we behave and what we believe in as children.

    4    You can see some parts of an iceberg-just like you can see some parts of a country’s culture when you visit it. For example, you can see different ways of greeting people, hear different languages and observe different festivals and customs. However, a much bigger part of every iceberg is hidden under water. Even though this part of the iceberg is hard to see, it is very important-without it, the iceberg would not exist. The same is true of culture. There are many aspects of it which you cannot see when you visit a different country, for example the nature of friendship and the importance of time.

    5     It will take a long time to understand those values and beliefs because you have to work them out, but it is probably the most interesting part of any time you spend abroad.

A．Culture is like an iceberg.

B．Different people have different cultures.

C．Doing so will help you prepare for living in a new country.

D．Some people like to travel to new countries and settle down.

E．The aspects of culture you can see are based on those values and beliefs that you cannot see.

F．This means that culture is like a kind of glue (胶水)that holds society together.

G．This is very exciting and interesting, but it can also be a little challenging at times.

【推荐3】Traveling to all corners of the world gets easier and easier. We live in a global village ,but this doesn’t mean that we all behave in the same way.

    1    An American shakes your hand firmly while looking you straight in the eye. In many parts of Asia, there is no physical contact at all, in Japan, you should bow, and the more respect you want to show, the deeper you should bow. In Thailand, people greet each other by pressing both hands together at the chest.    2    .

Many countries rules about what you should wear and what you shouldn’t wear. In Muslim countries, you shouldn’t reveal(暴露) the body, especially women, who should wear long blouses and skirts.    3    Remember to place them neatly together where you came in.

In Spain, lunch is often the biggest meal of the day, and can last two or three hours. For this reason many people eat a light breakfast and a late dinner. In Mexico, lunch is the time to relax ,and many people prefer not to discuss business as they eat.    4    .

In most countries, an exchange of business cards is necessary for all introductions.    5    If you are going to a country where your language is not widely spoken, you can get the back side of your card printed in the local language. In China ,you may present your card with the writing facing the person you are giving it to.

A．In Korea, you should take off your shoes when entering a house.

B．What will you do when travelling abroad?

C．In both countries, eye contact is avoided as a sign of respect.

D．You should include your company name and your position.

E．How should you behave when meeting someone for the first time?

F．However, in Britain, it’s usual to have a business meeting over breakfast.

G．It is very important for you to behave properly

【推荐1】“It’s raining cats and dogs!” Although this phrase isn’t very common in England any more, it clearly shows we don’t always say what we mean. One thing that is often frustrating for language learners is that they understand every word in a sentence and yet the meaning remains unclear - like this sentence that actually means “It’s raining heavily!” However, it’s not just idioms that cause difficulties for people learning English.

The British are often considered to be polite but this can be very confusing for non-native speakers. We often don’t say what we are thinking—in fact we often say the opposite! Here’s an example that will hopefully explain what I mean: “You should come around for tea!”

British people are less open than people from other cultures, so we aren’t as quick to invite people into our homes. This phrase is one of those that we say but often don’t really mean, so when no further details are given, you can probably assume (认为) it was made in the name of politeness! But how does this compare to other countries?

When I lived in India, lots of people would invite me into their homes but I always assumed that they were just being polite. Of course, I was wrong. The invitations were almost always genuine, and people expected me to visit them. In fact, I think I spent more time at other people’s houses than my own!

In England, we often think it’s polite to offer or suggest something even if we don’t actually want to do it, while in other cultures people are more direct. Perhaps if English people just say what they were thinking, things would be a lot easier—especially for non-native speakers!

1. What does the writer mean by mentioning the example “It’s raining cats and dogs!”?

A．It’s time for people to protect these pet animals.

B．The weather condition in England is rather awful.

C．What British people say is different from what they think.

D．It is easy for non-native learner to understand idioms.

2. What do people from other cultures think of British people’s politeness?

A．Direct and honest.	B．Too traditional to accept.
C．Serious and formal.	D．Difficult to understand.

3. Which of the following best explains “genuine” underlined in Paragraph 4?

A．Personal.	B．Sincere.
C．Informal.	D．Special.

4. What is the main purpose of the text?

A．To encourage people to show politeness.

B．To teach people how to avoid misunderstandings.

C．To discuss how to learn English idioms effectively.

D．To advise people to understand politeness culturally.