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题型:完形填空 难度:0.65 引用次数:91 题号:14883595

Traditionally uniforms were manufactured to protect the worker. When they were first designed, it is also likely that all uniforms made symbolic sense---those for the military, for example, were at first_________to terrify the enemy; other uniforms indicated a distinction in ___________---chefs wore white because they worked with flour, but the main chef wore a black hat to show he inspected and supervised.

The last 30 years, however, have seen an increasing__________on their role in mirroring the image of an organization and in uniting the workforce, particularly in “customer facing” industries. From uniforms and workwear has appeared “___________clothing”. “The people you employ are your ambassadors,” says Peter Griffin, managing director of a major retailer in the UK.

“What they say, how they look, and how they behave is of vital importance.” From being a simple means of _______ who is a member of staff, the uniform is emerging as a new channel of marketing communication.

Truly effective marketing through___________images such as uniforms is a subtle art, however. How we look sends all sorts of powerful messages to other people. Dark colours give a sense of _________while lighter colour shades suggest people are approachable. Certain dress style creates a sense of conservatism(守旧),while others a sense of _________to new ideas. If the company is selling quality, then it must have quality uniforms. If it is selling style, its uniforms must be stylish. If it wants to appear_________, everybody can’t look exactly the same.

But turning corporate philosophies into the right combination of colour, style, degree of branding and uniformity is not always _________. According to Company Clothing magazine, there are 1,000 companies supplying the workwear and corporate clothing market. Of these, 22 ________ for 85% of the total sales---£380 million in 1994.

A successful uniform needs to _________two key sets of needs. On one hand, no uniform will work if staff feel uncomfortable or ugly. On the other hand, it is ________if the look doesn’t express the business’s marketing strategy. The greatest challenge in this respect is time. When it comes to human awareness, first impression counts. Customers will assess the way staff look in just a few seconds, and that few seconds will_________their attitudes from then on. Those few seconds can be so important that big companies are prepared to ________years, and millions of pounds, getting them right.

1.
A.intendedB.pretendedC.extendedD.attended
2.
A.ageB.genderC.educationD.status
3.
A.preferenceB.argumentC.interestD.emphasis
4.
A.educationalB.politicalC.corporateD.academic
5.
A.checkingB.identifyingC.operatingD.introducing
6.
A.studioB.audioC.visualD.factual
7.
A.clarityB.authorityC.responsibilityD.possibility
8.
A.kindnessB.safenessC.quicknessD.openness
9.
A.ambitiousB.seriousC.creativeD.similar
10.
A.easyB.wrongC.difficultD.tough
11.
A.exchangeB.callC.standD.account
12.
A.establishB.balanceC.neglectD.quit
13.
A.pointlessB.importantC.usefulD.careless
14.
A.keepB.shapeC.drawD.value
15.
A.developB.takeC.costD.spend

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完形填空(约460词) | 适中 (0.65)
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【推荐1】Never in recorded history has a language been as widely spoken as English is today. The reason why millions are learning it is simple: it is the language of international business and,     _______, the key to prosperity.

David Graddol, the author of English Next, says it is _______ to view the story of English simply as success for its native speakers in North America, Britain and Ireland, and Australasia — but that would be a mistake. Global English has entered a more complex stage, changing in ways that the English-speaking countries cannot control and might not _______.

An important question one might ask is: whose English will it be in the future? Non-native speakers now _______ native English speakers by three to one. The majority of encounters in English today take place between non-native speakers. According to David Graddol, many business meetings held in English appear to run more smoothly when no native English speakers are _______. This is because native speakers are often poor at ensuring that they are understood in international discussions. They tend to think they need to avoid longer Latin-based words, but in fact _______ problems are more often caused by their use of idioms, metaphors, phrasal verbs, etc.

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Those who insist on standard English grammar remain in a(n) __________ position. Academics who want their work published in international journals have to obey the grammatical rules followed by native English-speaking elites (精英).

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