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题型:阅读理解-阅读单选 难度:0.65 引用次数:93 题号:14886631

Ten years ago, nine out of ten American families used cable (有线电视)or satellite. However, a little over half do so today. The fall of pay-TV, in the advance of online streaming (流媒体),has overturned the television industry and forced Hollywood companies like Disney to rethink their business model. And an increasing number of customers cut the cord from cable providers.

But it's not everywhere. Unlike Americans, Europeans are signing up for more cables and satellites than ever before. The market share of pay-TV in Britain will go beyond that in America this year, according to Ampere Analysis, a research company. In France and Germany it already has.

What has happened to American media missed Europe. But why? One reason is price. America's cable industry may look competitive: the largest player, Comcast, has only a quarter of the market. But because it is highly localized, most homes have few choices, says Richard Broughton of Ampere. As a result, the average monthly cable cost is close to S100. British homes pay less than half the amount.

A second factor is content. American cable TV is running out of shows as studios move their best ones to their own streaming platforms(平台). In Europe, where some streamers have yet to broadcast, pay-TV companies preserve the rights to many of the most popular titles.

The last reason Europe still favors cable is that American streamer's are partnering with European pay-TV companies rather than competing with them. In the race for viewers, the quickest way for streamers to rise quickly in Europe has been to join forces with satellite and cable. They are the ones with access to customers and the ability to deal with local marketing and ad sales.

Will cord-cutting eventually cross the Atlantic? As long as Hollywood studios continue to allow European cable providers to play their programs, customers will have every reason to stick with pay-TV. In the long run, though, studios would rather bring viewers onto their own online streaming platforms, as in America.

1. What do the underlined words “cut the cord" in paragraph 1 mean?
A.Change payment methods.
B.Refuse online streaming.
C.Stop buying pay-TV services.
D.Follow the business model.
2. How does the writer develop paragraph 2?
A.By offering facts.
B.By giving explanations.
C.By sharing opinions.
D.By starting discussions.
3. One reason the cable industry is not yet greatly challenged in Europe is that
A.European pay-TV customers have limited choices
B.European pay-TV companies own rich show resources
C.European media companies have reached an agreement on price
D.European and American cable providers enjoy a close relationship
4. What can we infer from the last paragraph?
A.The cable industry will be history in Europe in the near future.
B.Cable companies in Europe are worried about the present situation.
C.Hollywood programs contribute to the steady pay-TV market in Europe.
D.European customers refuse to accept American streamers into local markets.
22-23高一上·浙江嘉兴·期末 查看更多[2]
【知识点】 电视与电台 说明文

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【推荐1】Americans get some of their news and entertainment from public television and radio. These public media receive money to operate from private citizens, organizations and government. Many of their programs are educational. But most of the American media are run by businesses for profit. These privately owned media have changed greatly in recent years. Newspapers, magazines and traditional broadcast television organizations have lost some of their popularity. At the same time, online, cable and satellite media have increased in numbers and strength. So have media that serve racial groups and those communicating in foreign languages.

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名校
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【推荐2】In this country, we’re blessed with All 4, which gives us unlimited access to the shows from all Channel 4 TV channels. I love its free-to-air video-on-demand service. It is really a joy: I’m currently puzzling my way through a very dark spy series called Guardian of the Castle. I really love watching it.

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共计 平均难度:一般