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题型:阅读理解-阅读单选 难度:0.65 引用次数:136 题号:15081405

Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

An attraction of sport programs for the major US media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States,including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers, with such viewers, these programs don ’t need high ratings to stay on the air.

1. What do we know about sport programs in the US?
A.They are only broadcast during weekends.
B.They struggle to attract female viewers.
C.They bring more money to the television networks.
D.They make weekends dead time for programming.
2. In many families, men usually make decisions on ______.
A.travel destinationsB.grocery shopping
C.family sports budgetD.expensive purchases
3. Why aren ’t the ratings important for golf and tennis programs?
A.These programs don ’t make money from advertisements.
B.These programs are sponsored to attract rich people.
C.These programs charge viewers high channel fees.
D.These programs aim at increasing the popularity of the sports.
4. What is the passage mainly about?
A.Male viewers dominate the TV audience.
B.Rich viewers contribute most to television companies.
C.Sports are gaining importance in advertising on television.
D.Commercial advertisers are the major sponsors of sport events.
【知识点】 广告/布告 说明文

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【推荐1】Four Pre-College Summer Science Programs

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1. Which program best suits a student interested in farming?
A.Clark Scholars Program.
B.Sustainable Animal Husbandry.
C.Program in Mathematics for Young Scientists.
D.Biological Research and the Health Professions.
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A.Practical research.B.Medical therapies.
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【推荐2】NOTICE


Dear parents/students,

All those students who have registered for the Measles-Rubella Vaccine (麻疹风疹疫苗), please note that the school is organizing the free Vaccination Camp on Tuesday. Therefore, you are requested to take note of the details as given below:

1. Entry and Exit for parents will be from Gate No. 6 of the Main Building: Only one parent may collect their child.

2. The parent is requested to report with a “Pick Up Card” at the given time and wait in the Prayer Hall until the vaccine is received.

3. It is a must for students to collect their vaccination card soon after inoculation (预防接种) from Room No. 116:

Arrangements will be as follows:

Class (es)

Vaccination Time

Departure Time

9&10

10:00 a.m. -10:40 a.m.

11:30 a.m.

8

10: 40 a.m. -11: 20 a.m.

11: 45 a.m.

7

11: 20 a.m. -11: 40 a.m.

12: 30 p.m.

6

11: 40 a.m. - 12: 00 p.m.

12: 50 p.m.

Notes:

• Students who didn’t register must show their Vaccination Certificate, or medical proof of being unsuitable for vaccination, and have normal classes until departure time.

• Students who take the vaccine have to bring their school identity card.

Finally, I would like to request you keep the above-mentioned points in mind and am looking forward to your wholehearted cooperation and support.

Regards,

Loveleen Saigal,

Principal

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Atlantis Books—Oia, Santorini, Greece. Atlantis Books is an independent bookshop on the island of Santorini, Greece, founded in 2004 by a group of friends from Cyprus, England, and the United States. Throughout the year it has hosted literary festivals, film screenings, book readings, and good old-fashioned dance parties.

Bart’s Books—Ojai, California, U. S. A. “The World’s Greatest Outdoor Bookstore”, a bookstore founded by Richard Bartinsdale in 1964. Shelves of books face the street, and regular customers are asked to drop coins into the door’s coin box to pay for any books they take whenever the store is closed.

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A.They are traveler’s best friends.
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D.They are all in Europe.
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