Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major US media companies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States,including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry these programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers, with such viewers, these programs don ’t need high ratings to stay on the air.
1. What do we know about sport programs in the US?A.They are only broadcast during weekends. |
B.They struggle to attract female viewers. |
C.They bring more money to the television networks. |
D.They make weekends dead time for programming. |
A.travel destinations | B.grocery shopping |
C.family sports budget | D.expensive purchases |
A.These programs don ’t make money from advertisements. |
B.These programs are sponsored to attract rich people. |
C.These programs charge viewers high channel fees. |
D.These programs aim at increasing the popularity of the sports. |
A.Male viewers dominate the TV audience. |
B.Rich viewers contribute most to television companies. |
C.Sports are gaining importance in advertising on television. |
D.Commercial advertisers are the major sponsors of sport events. |
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【推荐1】Four Pre-College Summer Science Programs
Sustainable Animal Husbandry
This 3-week program is worth attending! In addition to some lectures and class discussions, students will also tour a variety of animal farms, practice animal handling techniques, and learn about the relationships between domestic (家养的) animals and humans.
Where: Cornell University, Ithaca, New York
How Much: $6,310 including tuition (学费) and room & board
Biological Research and the Health Professions
You will spend six weeks exploring different aspects of life as a researcher or doctor in this program. Activities include dissecting (解剖) a chicken with a world-famous zoologist, learning about non-traditional medical therapies (疗法), measuring electrical communication signals in living fish, talking with a top cancer researcher, and much, much more.
Where: Cornell University, Ithaca, New York
How Much: $12,825 including tuition and room & board
Clark Scholars Program
The seven-week summer research program offers students an opportunity for hands-on practical research with leading researchers and members of Texas Tech University. This unique opportunity, which includes weekly discussions and field trips, also pays students a $750 tax-free stipend (津贴) and provides room and board.
Where: Texas Tech University, Lubbock, Texas
How Much: Students receive a $750 tax-free stipend
Program in Mathematics for Young Scientists
Mathematics is an important part of science, and this 6-week program is the perfect summer program for ambitious and motivated students to improve their math skills. They’ll team up with other students, research mathematicians, and professors, and visit scientists for a typical day of number theory lectures, seminars, independent and group work and research, hands-on experiments, and plenty of fun activities.
Where: Boston University, Boston, Massachusetts
How Much: $6,600 including tuition and room & board
1. Which program best suits a student interested in farming?A.Clark Scholars Program. |
B.Sustainable Animal Husbandry. |
C.Program in Mathematics for Young Scientists. |
D.Biological Research and the Health Professions. |
A.Practical research. | B.Medical therapies. |
C.Animal science. | D.Mathematics. |
A.Field trips. | B.Class discussions. |
C.Hands-on activities. | D.Interviews with scientists. |
【推荐2】NOTICE
Dear parents/students,
All those students who have registered for the Measles-Rubella Vaccine (麻疹风疹疫苗), please note that the school is organizing the free Vaccination Camp on Tuesday. Therefore, you are requested to take note of the details as given below:
1. Entry and Exit for parents will be from Gate No. 6 of the Main Building: Only one parent may collect their child.
2. The parent is requested to report with a “Pick Up Card” at the given time and wait in the Prayer Hall until the vaccine is received.
3. It is a must for students to collect their vaccination card soon after inoculation (预防接种) from Room No. 116:
Arrangements will be as follows:
Class (es) | Vaccination Time | Departure Time |
9&10 | 10:00 a.m. -10:40 a.m. | 11:30 a.m. |
8 | 10: 40 a.m. -11: 20 a.m. | 11: 45 a.m. |
7 | 11: 20 a.m. -11: 40 a.m. | 12: 30 p.m. |
6 | 11: 40 a.m. - 12: 00 p.m. | 12: 50 p.m. |
Notes:
• Students who didn’t register must show their Vaccination Certificate, or medical proof of being unsuitable for vaccination, and have normal classes until departure time.
• Students who take the vaccine have to bring their school identity card.
Finally, I would like to request you keep the above-mentioned points in mind and am looking forward to your wholehearted cooperation and support.
Regards,
Loveleen Saigal,
Principal
1. Where should parents wait for their children?A.At Gate No. 6. | B.In Room No. 116. |
C.In the classroom. | D.In the Prayer Hall. |
A.Class 6. | B.Class 7. | C.Class 8. | D.Class 9. |
A.Their school identity card. | B.Their Vaccination Certificate. |
C.A Pick Up Card. | D.Medical proof. |
【推荐3】Bookstores are a traveller’s best friends: they provide convenient shelter in bad weather, and they often host readings and other cultural events. Here is a look at the world’s six greatest bookstores.
Adrian Harrington—since 1971. Rare books; rare first editions; leather—bound sets and general antiques (古玩). Address: 64A Kensington Church Street, Kensington, London, England, U.K.
Another Country— Kreuzberg, Berlin, Germany. Another Country is an English language second-hand bookshop which is mostly used as a library. They have about 20,000 books that you can buy or borrow. Some regular events are held at the shop, such as readings, cultural events, social evenings and film nights.
Atlantis Books—Oia, Santorini, Greece. Atlantis Books is an independent bookshop on the island of Santorini, Greece, founded in 2004 by a group of friends from Cyprus, England, and the United States. Throughout the year it has hosted literary festivals, film screenings, book readings, and good old-fashioned dance parties.
Bart’s Books—Ojai, California, U. S. A. “The World’s Greatest Outdoor Bookstore”, a bookstore founded by Richard Bartinsdale in 1964. Shelves of books face the street, and regular customers are asked to drop coins into the door’s coin box to pay for any books they take whenever the store is closed.
10 Corso Como—Milan, Italy, Extensive selection of publication on art, architecture, design, graphics and fashion, along with a strong emphasis on photography. It was founded in 1990 in Milan, Italy, by Carla Sozzani.
The Bookworm—A bookshop, library, bar, restaurant and event space, now with five locations in three cities in China—Beijing, Suzhou and Chengdu. The interconnecting rooms with floor-to-ceiling books on every wall are light and airy in summer, yet warm and comfortable in winter.
1. What can learn about the above bookstores?A.They are traveler’s best friends. |
B.They usually host readings. |
C.They are the greatest bookstores in the world. |
D.They are all in Europe. |
A.In Another Country and 10 Corso Como. | B.In Another Country and Atlantis Books. |
C.In Atlantis Books and The Bookworm. | D.In Atlantis Books and 10 Corso Como. |
A.Customers can buy books even after it is closed. |
B.Books are put in outdoor shelves |
C.It has the longest history in the world. |
D.Customers should pay for books in coins. |
【推荐1】Very old people do raise moral problems for almost everyone who comes in contact with them. Their values — this can’t be repeated too often — are not necessarily our values. Physical comfort, cleanness and order are not necessarily the most important things. The social services from time to time find themselves faced with a flat with decaying food covered by small worms, and an old person lying alone in bed, taking no notice of the worms. But is it interfering (干涉) with personal freedom to insist that they go to live with some of their relatives so that they might be taken better care of. Some social workers, the ones who clear up the worms, think we are in danger of carrying this concept of personal freedom to the point where serious risks are being taken with the health and safety of the old.
Indeed, the old can be easily hurt or harmed. The body is like a car, it needs more mechanical maintenance (机械维修,保养) as it gets older. You can carry this comparison right through to the provision of spare parts. But never forget that such operations are painful experiences, however good the results will be. And at what point should you stop to treat the old body? Is it morally right to try to push off death by seeking the development of drugs to excite the forgetful old mind and to activate the old body, knowing that it is designed to die? You can't ask doctors or scientists to decide, because so long as they can see the technical opportunities, they will feel bound to give them a try, on the principle that while there’s life, there’s hope.
When you talk to the old people, however, you are forced to the conclusion that whether age is happy or unpleasant depends less on money or on health than it does on your ability to have fun.
1. What does the passage mainly tell us?A.The values are different between the old and the young. |
B.The moral problems raised by old people. |
C.The personal freedom for the old. |
D.Old people’s viewpoint on life. |
A.very old people would like to live alone to have more personal freedom |
B.very old people are able to keep their room clean |
C.very old people like to live with their children |
D.social services have nothing to do with very old people |
A.The older a person, the more care he needs. |
B.Too much emphasis has been put on old people’s values. |
C.The human body can’t be compared to a car. |
D.It is easy to provide spare parts for old people. |
A.their money or their health |
B.the conclusion you come to |
C.your talk to the old people |
D.whether age is happy or unpleasant |
【推荐2】Our brain doesn't know how to be happy, or even content. It simply lacks the genetic instructions to carry out that task. It knows how to do a million other less important things, from writing a letter to maintaining our balance; from appreciating the music of Bach to smelling a rose, but if you ask the brain to be happy, it simply doesn't know how to respond.
This is because the genetic code is only concerned with survival and reproduction, which happiness does not necessarily have anything to do with, and therefore belongs in a different realm. Nature doesn't want us to always feel content and satisfied, let alone happy, as this would lower our guard against possible threats to our survival.
Happiness, as the Brazilian poet Vinicius de Moraes put it, is "like a feather flying in the air. It flies light, but not for very long." It is so elusive that it has also been compared to a butterfly, which "when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you," according to 19th﹣century American novelist Nathaniel Hawthorne. In any case, what is clear is that happiness is, at best, fleeting (飞逝的) and inconstant.
In this blog, we will look at the myth of happiness from many perspectives and, in the process, we will touch on topics such as happy personalities, the unhappy workings of the brain, evolution, dreams, and even fairy tales. I explore all these issues in detail in my book, which shares its title with this blog. Happiness is a crucial concept. We spend all of our lives pursuing it, so it deserves a very careful analysis.
We are determined by our biological design to experience mixed and messy emotions. But the silver lining is the knowledge that having difficult emotions doesn't represent a personal failure. The inevitable unhappiness that we all suffer from time to time is not a shortcoming that demands urgent repair. Far from it. This unhappiness is, in fact, what makes us human.
1. Why does our brain lack the genetic instructions to be happy?A.Because being happy is less important than appreciating and creating art. |
B.Because happiness has little to do with the continuation of a species. |
C.Because we tend to be more aware of the threats when we are unhappy. |
D.Because feeling good isn't one of our concerns in living a life. |
A.Difficult to achieve. |
B.Easy to expose. |
C.Unable to explain. |
D.Likely to remain. |
A.We should make happiness our top concern no matter what. |
B.Negative emotions always require immediate attention. |
C.Social failures are more likely to be troubled by negative feelings. |
D.We should accept difficult emotions as a natural part of life. |
【推荐3】Although ethics classes are common around the world, scientists are unsure if their lessons can actually change behavior, evidence either way is weak, relying on laboratory tests or sometimes self-reports. But a new study published in Cognition found that, in at least one real-world situation, a single ethics lesson may have had lasting effects.
The researchers investigated one class session’s impact on eating meat. They chose this particular behavior for three reasons, according to study co-author Eric Schwitzgebel, a philosopher at the University of California, Riverside: Students’ attitudes on the topic are variable and unstable, behavior is easily measurable, and ethics literature largely agrees that eating less meat is good because it reduces environmental harm and animal suffering. Half of the students in four large philosophy classes read an article on the ethics of factory-farmed meat optionally watched an 11-minute video on the topic and joined a 50-minute discussion. The other half focused on charitable giving instead. Then unknown to the students, the researchers studied their anonymous meal-card purchases for that semester-nearly 14,000 receipts for almost 500 students.
Schwitzgebel predicted the intervention would have no effect; he had previously found that ethics professors do not differ from other professors on a range of behaviors, including voting rates, blood donation and returning library books. But among student subjects who discussed meat ethics, meal purchases containing meat decreased from 52 to 45 percent-and this effect held steady for the study’s duration of several weeks. Purchases from other group remained at 52 percent.
“That’s actually a pretty large effect for a pretty small intervention,” Schwitzgebel says, Psychologist Nina Strohminger at the University of Pennsylvania, who was not involved in the study, says she wants the effect to be real but cannot rule out some unknown confusing variable.
Schwitzgebel suspects the greatest impact came from social influence—classmates or teaching assistants leading the discussions may have shared their own vegetarianism, showing it as achievable or more common. Second, the video may have had an emotional impact. Least sparkling, he thinks, is rational argument, although his co-authors say reason might also play a big role. Now the researchers are probing the specific effects of teaching style, teaching assistants’ eating habits and students’ video exposure. Meanwhile, Schwitzgebel, who had predicted no effect, will be eating his words.
1. Why is it difficult to determine the effects of ethics classes?A.Because the ethics classes don’t have lasting effects. |
B.Because the subjects in ethics classes are difficult to identify. |
C.Because the evidence gathered from the classes may be unreliable. |
D.Because the classes are usually poorly summarized and misinterpreted. |
A.It is a sought-after behavior among students. |
B.It is beneficial to students’ health. |
C.It is a behavior easy to measure. |
D.It is a hot topic among students in ethics classes. |
A.are not necessarily ethically better. |
B.are less open to new things than other professionals. |
C.are not sensitive to political issues. |
D.are less likely to criticize students. |
A.Students’ change in behavior can give a boost to their reasoning. |
B.Students’ change in behavior is a result of multiple factors. |
C.Students’ change in behavior is a result of self reflection and regulation. |
D.Students’ change in behavior can bring psychological benefits. |