The most common forms of live stream marketing
Online Marketplaces
Online marketplaces like Taobao and Jingdong allow users to buy and sell products with- out ever leaving their homes. But the addition of live video streaming is proving vital to keep buyers interested. Why? By adding live streaming to the platform, these marketplaces can de- liver the closest possible experience to “being there” for online buyers. Real-time interactivity offers the urgency of a real marketplace, urging immediate action and improving community participation.
Live Auctions(拍卖)
Live streaming opens up the auction items to those unable to physically attend, reaches participants with varying interests and ensures that each item sells at its proper valuation. On- line auctions are big business, and real-time video delivery is critical. Whether auctioning off pets or fine art, any delay in a live stream could prevent bids(出价)from being recorded properly. Several milliseconds can translate to billions of dollars.
Influencer Streaming
Today’s celebrities aren’t necessarily on the big screen. An increasing number of stars rise to fame via social media each day. With a large number of faithful fans, influencers can use their personal brand and the power of live streaming to promote their favorite products in an interactive way. Influencer streaming originated on social media, but has now become commonplace across e-business sites as well.
Live Events
Newsworthy events, such as product launches and limited edition drops, increase the popularity of live stream marketing. Today, shoppable mobile streaming allows fans to purchase items in real time from the catwalks(T型走秀台)of Louis Vuitton and Victoria’s Secret.
1. How does live video streaming affect online marketplaces?A.It makes goods more popular. |
B.It keeps shop owners interested. |
C.It offers a real experience of offline shopping. |
D.It makes online shopping more like offline shopping. |
A.They bring convenience for people physically attending. |
B.They make it necessary to have high speed Internet access. |
C.They make sure that every item can finally be sold online. |
D.They provide opportunities of making great fortune overnight. |
A.Online Marketplaces. | B.Live Auctions. |
C.Influencer Streaming. | D.Live Events. |
相似题推荐
【推荐1】Los Angeles County Museum of Art
What to know?Next door to the La Brea Tar Pits sits the Los Angeles County Museum of Art (LACMA), the linchpin of the Los Angeles museum district. Since its opening in 1965, LACMA has showcased thousands of pieces, from Islamic artifacts to European impressionist paintings to modern art. With constantly shifting exhibitions and unique architecture, LACMA offers a rewarding experience for both serious art lovers and casual travelers.
More informationLACMA’s collection is housed in multiple buildings. The Ahmanson Building, the Hammer Building, and the Art of the Americas Building are historical structures that have long been part of the museum’s landscape. Currently, the museum is constructing a new building for its permanent collection, called the David Geffen Galleries, which is scheduled to open in 2024. For now, pieces will be on display in the Broad Contemporary Art Museum (BCAM) and the Lynda and Stewart Resnick Exhibition Pavilion. The Urban Light and Levitated Mass exhibits remain open to visitors. There is a restaurant and grab-and-go eatery on-site. Many visitors appreciated both the indoor and outdoor art exhibits and were impressed with the size of the collection of modern and contemporary art.
When to visit?Situated on Wilshire Boulevard in west Los Angeles, LACMA is open from 11 am to 6 pm on Mondays, Tuesdays and Thursdays; from 11 am to 8 pm on Fridays and from 10 am to 7 pm on Saturdays and Sundays. It is closed every Wednesday.
PriceAs for residents outside the county, general admission tickets cost $25 for adults, $10 for those aged 3 to 17 (children aged 2 and younger get in for free) and parking will set you back $21. Tickets can be purchased online or at the museum’s ticket office.
1. Which building is under construction?A.The Hammer Building. | B.The Ahmanson Building. |
C.The David Geffen Galleries. | D.The Art of the Americas Building. |
A.At 10 am on Tuesdays. | B.At 3 pm on Fridays. |
C.At 8 pm on Saturdays. | D.At 11 am on Wednesdays. |
A.$35. | B.$56. | C.$71. | D.$81. |
【推荐2】November isn’t the only time when people come together to raise money for good causes. Here are three other major charity events from around the world.
Race for Life, UK
What started off as a race of 680 women in a London park in 1994 to raise money for a cancer charity has now turned into a massive nationwide event, with thousands of women up and down the UK taking part every year.
Known for dressing head to toe in pink, participants raise money for breast cancer research by being sponsored to take part in marathons, which are organized all year round. Since it began, more than 8 million women have taken part, raising over £547 million for Cancer Research UK.
40-Hour Famine(饥饿),Australia
Normally taking place in mid-August, this program encourages young Australians to give something up for 40 hours in order to raise awareness of less fortunate youths around the world.
Participants raise money which is donated to good causes worldwide, by giving something up for the weekend, including the use of technology(TVs, computers, smartphones and so on), or even food. Since it began in 1975, World Vision Australia, the event’s organizer, has raised over $200 million.
AIDS /Life Cycle, US
Each year, thousands of people ride the 545-mile route from San Francisco to Los Angeles in order to raise money and awareness for HIV (AIDS-related causes). Cyclists make the trip over seven days, stopping each night at designated camps to shower, eat and relax. The mainly male riders are known for their colorful riding sportswear, with some dressing as nuns(修女), cowboys or even in bikinis. The event has raised around $100 million since it began in 2001.
1. Which activity aims to help less fortunate youths?A.Race for Life, UK |
B.AIDS /Life Cycle, US |
C.40-Hour Famine, Australia |
D.Worldwide Marathons |
A.Advertise for a brand sports suit. |
B.Cycle in the daytime and rest at night. |
C.Talk with local cowboys in camps. |
D.Research into the causes of AIDS. |
A.All the participants give something away to the poor. |
B.They have all drawn people’s attention to cancer and AIDS. |
C.All the participants donate what they have to charity. |
D.They are all held to raise money for people in need. |
【推荐3】Exhibitions
The Vanished Reality
The Modern Art Oxford Gallery celebrates its 50 years in existence with nine artists, including European big names Marcel Broodthaers and Hans Hacke, exploring the relationship between the production of artwork and the social conditions in which it is created.
Modern Art Oxford (018 6572 2733), Dec.15-Dec.31
The Taylor Wessing Photographic Portrait
Britain’s leading international photographic competition is open to gifted amateurs and professionals from around the world, competing for the£15,000 prize. Fifty-seven pictures are on show.
National Portrait Gallery, London WC2 (020 7306 0055), Feb.10-Feb.26
Masters of Japanese Photography
Timeless beauty and urban bad conditions are the twin poles of post-Second World War Japanese photography. Focusing on the former, while allowing space for the latter, this view of three key figures-Nobuyoshi Araki, Eikoh Hosoe and Kikuji Kawada-features around 60 works and shows the technical skills of Japanese photographers over this period.
Sainsbury Centre for Visual Arts, Norwich (016 0359 3199),Mar.8-Mar.19
The Radical Eye
Drawn from one of the world’s greatest photographic collections-yes, Elton John’s-this astonishing show focuses on the key period between the Twenties and Fifties, with some photos by Man Ray and key works by Brassai, Lange and Kertesz. A photo takes on a completely different feel when you experiment with exposures, papers and burnishing(抛光) techniques like the master photographers here.
Tate Modern, London SE1 (020 7887 8888),May 1-May 7
1. What is special about the Taylor Wessing Photographic Portrait?
A.Lasting the longest. | B.Offering some money. |
C.Displaying more photos. | D.Being aimed at amateurs. |
A.The Radical Eye. | B.The Vanished Reality. |
C.Masters of Japanese Photography. | D.The Taylor Wessing Photographic Portrait. |
A.Modern Art Oxford. |
B.Tate Modern, London SE1. |
C.National Portrait Gallery, London WC2. |
D.Sainsbury Centre for Visual Arts, Norwich. |
【推荐1】More people than ever are interested in learning to speak Chinese. The challenge that many face is finding the best resources to learn this new language. Fortunately, there are 4 amazing tools that can make learning Chinese much easier.
HelloTalk
This is an app that connects anyone interested in learning a foreign language to a native speaker who is willing to engage in conversation with learners, and help them practice and master their new language. It includes a voice-to-text feature that is perfect if you cannot understand your conversation partner. The text- to-voice feature that is included helps you to learn the proper pronunciations.
iTalki
No tool is going to take the place of one-on-one interaction(互动) with a real person. This is why iTalki is one of the most popular online language learning systems. If you join the iTalki community, you will be connected with an instructor who is a native speaker. They will work with you one on one to improve your vocabulary and conversational language skills.
FluentU
FluentU has made a wide variety of videos for your viewing pleasure. Each one is in Chinese and is a real-world movie or video. With FluentU, you can interact with the videos, pause and get pronunciation and definition information. In addition to this, there are quizzes(小测验) added to the videos to help you evaluate your own progress.
Pleco
This mobile app was designed specifically to help users learn Chinese. It includes an OCR reader that can be used to scan(扫描) Chinese language characters for translation, the ability to translate Chinese words from other apps and web pages, a document reader and an audio translator. It also comes with several dictionaries and the ability to create flashcards.
1. What’s the advantage of iTalki over other tools?A.Providing one-on-one instruction. | B.Providing various learning videos. |
C.Providing the text-to-voice feature. | D.Providing interesting playing games. |
A.They offer the most famous learning tools. | B.They record your learning process directly. |
C.They help you improve your pronunciation. | D.They provide you with various funny videos. |
A.HelloTalk. | B.iTalki. | C.FluentU. | D.Pleco. |
【推荐2】No matter what type of top free Android app you are searching for, there are many similar apps that can puzzle you when it comes to choosing the best one. Here are some apps you should give a try in 2020.
Zomato
Zomato lets you discover restaurants near you to go and eat out or order food online and get it delivered. This Android app has multiple other unique features that address customer needs like a takeaway, table booking and discoveries. You can also find many discounts and offers on the restaurants.
CamScanner
CamScanner is a great app for students and we know that life can get rather busy as college students especially if they are holding a part-time job. This platform uses your phones camera to scan documents and provides assistance in the form of proofreading and editing your work.
Spotify
Spotify is one of the best music apps for Android that you shouldn’t be missing out on. It helps you to access world music-both streaming and downloading music of high quality. You would be able to listen to all your music favorites, albums, and also create your own playlists.
Groupon
Groupon is a platform that finds available deals in varied categories like electronics, entertainment, fashion, and many more. The physical store deals are displayed on an interactive map for an easier-to-see selection, online store deals also included. Extra discounts for students.
1. What can students do with CamScanner?A.Record their college life. | B.Learn editing skills. |
C.Find a part-time job. | D.Correct their work. |
A.Zomato. | B.Spotify. | C.Groupon. | D.CamScanner. |
A.To introduce some free Android apps. | B.To provide guidance on choosing apps. |
C.To stress the popularity of Android apps. | D.To show the advantages of Android apps. |
【推荐3】If someone said they’d pay you 1,800 dollars to stay off social media for six years, would you do it? Could you?
Sivert Klefsaas did just that. “I thought it was awesome,” Sivert told CNN Tuesday, “I thought, ‘Ah what’s 6 more years?’”
In 2016, Lorna Goldstrand Klefsaas challenged her 12-year-old son Sivert to stay off social media until he was 18. If he completed the challenge, she’d award him the cash on his eighteenth birthday. On February 19, 2022, Sivert claimed his prize.
Lorna was inspired by a challenge she heard on the radio called the “16 for 16”, where a mother gave her daughter 1,600 dollars when she turned 16 if she stayed off social media, she told CNN. She decided to up the ante (提高赌注) to two extra years and 200 dollars more.
Sivert said it wasn’t too difficult to live without social media, and he didn’t think about it much during the six years. As a 12-year-old, Sivert said he wasn’t using social media much anyway. The only app he had prior to the bet was Snapchat — which he deleted a day after trying it out.
“I wouldn’t say there was ever a time when I thought I was about to break,” he said. “As it went on, it was more of a proud thing.” He also had his friends keep him up to date on the latest information or trends. “I got to avoid all the unnecessary drama that was on there,” Sivert added. It also meant he had more time to focus on his grades and sports instead, Sivert told reporters.
Now 1,800 dollars richer, Sivert told CNN he hasn’t thought about what to buy (when he was 12, he joked he’d get a house), but it’ll likely be something for his dorm room at the University of Northwester St. Paul, which he’ll attend in the fall.
1. What made Lorna get the idea of challenging her son to stay off social media?A.A TV programme. | B.A CNN programme. |
C.Her neighbor’s example. | D.A radio programme. |
A.Too difficult. | B.Satisfied. | C.Critical. | D.Unhappy. |
A.A mobile phone. | B.More friends. |
C.Concentration on his study. | D.Being admitted to university. |
A.A teen stays off social media for 6 years |
B.Social media have bad influence on teens |
C.Teens are increasingly addicted to social media |
D.A mother challenged her son to stay off social media |
【推荐1】Interschool Sports Programme is coming. It will start on 30th April and end on 15th June.
Students in our school will join the boys’ basketball games. Each Wednesday the players will travel by bus to Sports Centre, Erinvale Street, Corinda. They will leave school at 12: 20 p.m. It will take them about 20 minutes to get there. The games will begin at 1:00 p.m. and end at 2:30 p.m. Players must wear their school clothes and sports shoes. It will be great if they can bring large water bottles.
If you are good at playing basketball and want to join the games, please go to Mr. David’s office (Room503) before 15th April to fill in form. We will choose 15 players.
Volunteers are also needed. Anyone who wants to be a volunteer needs to send an email to Mr David (davidss@qq.edu.au) to introduce yourself before 20th April.
For more information, please call Mr David (6783-5682) or visit his office.
1. Interschool Sports Programme is about ________ long.A.half a month | B.one month |
C.one and a half months | D.two months |
A.12:20 p.m. | B.12:40 p.m. | C.1:00 p.m. | D.2:30 p.m. |
A.practise every Tuesday | B.buy new sports clothes |
C.call Mr David | D.fill in a form |
A.know something about basketball | B.send an email to Mr David |
C.bring a large water bottle | D.wear sports shoes |
【推荐2】In the coming months, we are bringing together artists from all over the globe to enjoy speaking Shakespeare’s plays in their own language. Please come and join us.
National Theatre of China Beijing|Chinese
This great occasion (盛会) will be the National Theatre of China’s first visit to the UK. The company’s productions show the new face of 21st century Chinese theatre. This production of Shakespeare’s Richard III will be directed by the National’s Associate Director,Wang Xiaoying.
Date & Time: Saturday 28 April, 2:30 pm & Sunday 29 April, 1:30 pm & 6:30 pm
Definitely Theatre London | British Sign Language (BSL)
By translating the rich and humorous text of Love’s Labour’s Lost into the physical language of BSL, Definitely Theatre creates a new interpretation of Shakespeare’s comedy and aims to build a bridge between deaf and hearing worlds by performing to both groups as one audience.
Date & Time: Tuesday 22 May, 2:30 pm & Wednesday 23 May, 7:30 pm
Habima National Theatre Tel Aviv | Hebrew
The Habima is the centre of Hebrew-language theatre worldwide. Founded in Moscow after the 1905 revolution, the company eventually settled in Tel Aviv in the late 1920s. Since 1958, they have been recognized as the national theatre of Israel. This production of Shakespeare’s The Merchant of Venice marks their first visit to the UK.
Date & Time: Monday 28May, 7:30 pm & Tuesday 29 May, 7:30 pm
1. Which play will be performed by the National Theatre of China?A.Richard III | B.Lover’s Labour’s Lost |
C.As You Like It | D.The Merchant of Venice |
A.It has two groups of actors. | B.It is the leading theatre in London. |
C.It performs plays in BSL. | D.It is good at producing comedies. |
A.On Saturday 28 April. | B.On Sunday 29 April |
C.On Tuesday 22 May. | D.On Tuesday 29 May |
【推荐3】Reading Your Medicine Label
Each time you take over-the-counter(OTC) medicine or a prescription (处方), take time to read your medicine label. Learn about the elements of OTC medicine labels, including uses, warnings, conditions and directions.
Uses
Temporarily relieves minor aches and pains due to: the common cold, headache, backache, minor pain of arthritis (关节炎), toothache.
Warnings
Liver warning: This product contains acetaminophen. Severe liver damage may occur if you take:
●more than 4,000 mg of acetaminophen in 24 hours
●with other drugs containing acetaminophen
●3 or more alcoholic drinks every day while using this product
Allergy alert: acetaminophen may cause severe skin reactions. Symptoms may include:
●skin reddening
●blisters
●rash
If a skin reaction occurs, stop use and seek medical help right away.
Conditions
Stop use and ask a doctor if:
●pain gets worse or lasts more than 10 days
●fever gets worse or lasts more than 3 days
●new symptoms occur
These could be signs of a serious condition.
Directions
Adults and children 12 years and over: take 2 caplets every 4 to 6 hours while symptoms last, and do not take more than 12 caplets in 24 hours, unless:
●directed by a doctor
●do not use for more than 10 days unless directed by a doctor
Children under 12 years: ask a doctor.
1. What’s the medicine mainly used to?A.Kill the pains. | B.Stop the allergy. |
C.Treat common cold. | D.Reduce the swelling. |
A.Your fever lasts 48 hours. | B.Your skin becomes full of redness. |
C.You feel more painful than before. | D.You find new symptoms appear. |
A.Over 10 days. | B.Less than 10 days. |
C.Only 3 days. | D.At most 24 hours. |