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题型:阅读理解-阅读单选 难度:0.94 引用次数:346 题号:15271850

The most common forms of live stream marketing

Online Marketplaces

Online marketplaces like Taobao and Jingdong allow users to buy and sell products with- out ever leaving their homes. But the addition of live video streaming is proving vital to keep buyers interested. Why? By adding live streaming to the platform, these marketplaces can de- liver the closest possible experience to “being there” for online buyers. Real-time interactivity offers the urgency of a real marketplace, urging immediate action and improving community participation.

Live Auctions(拍卖)

Live streaming opens up the auction items to those unable to physically attend, reaches participants with varying interests and ensures that each item sells at its proper valuation. On- line auctions are big business, and real-time video delivery is critical. Whether auctioning off pets or fine art, any delay in a live stream could prevent bids(出价)from being recorded properly. Several milliseconds can translate to billions of dollars.

Influencer Streaming

Today’s celebrities aren’t necessarily on the big screen. An increasing number of stars rise to fame via social media each day. With a large number of faithful fans, influencers can use their personal brand and the power of live streaming to promote their favorite products in an interactive way. Influencer streaming originated on social media, but has now become commonplace across e-business sites as well.

Live Events

Newsworthy events, such as product launches and limited edition drops, increase the popularity of live stream marketing. Today, shoppable mobile streaming allows fans to purchase items in real time from the catwalks(T型走秀台)of Louis Vuitton and Victoria’s Secret.

1. How does live video streaming affect online marketplaces?
A.It makes goods more popular.
B.It keeps shop owners interested.
C.It offers a real experience of offline shopping.
D.It makes online shopping more like offline shopping.
2. What can we know about online auctions?
A.They bring convenience for people physically attending.
B.They make it necessary to have high speed Internet access.
C.They make sure that every item can finally be sold online.
D.They provide opportunities of making great fortune overnight.
3. Which works as the easiest way for Internet celebrities getting into e-business?
A.Online Marketplaces.B.Live Auctions.
C.Influencer Streaming.D.Live Events.

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文章大意:这是一篇应用文。文章介绍了洛杉矶郡艺术博物馆的相关信息。

【推荐1】Los Angeles County Museum of Art

What to know?

Next door to the La Brea Tar Pits sits the Los Angeles County Museum of Art (LACMA), the linchpin of the Los Angeles museum district. Since its opening in 1965, LACMA has showcased thousands of pieces, from Islamic artifacts to European impressionist paintings to modern art. With constantly shifting exhibitions and unique architecture, LACMA offers a rewarding experience for both serious art lovers and casual travelers.

More information

LACMA’s collection is housed in multiple buildings. The Ahmanson Building, the Hammer Building, and the Art of the Americas Building are historical structures that have long been part of the museum’s landscape. Currently, the museum is constructing a new building for its permanent collection, called the David Geffen Galleries, which is scheduled to open in 2024. For now, pieces will be on display in the Broad Contemporary Art Museum (BCAM) and the Lynda and Stewart Resnick Exhibition Pavilion. The Urban Light and Levitated Mass exhibits remain open to visitors. There is a restaurant and grab-and-go eatery on-site. Many visitors appreciated both the indoor and outdoor art exhibits and were impressed with the size of the collection of modern and contemporary art.

When to visit?

Situated on Wilshire Boulevard in west Los Angeles, LACMA is open from 11 am to 6 pm on Mondays, Tuesdays and Thursdays; from 11 am to 8 pm on Fridays and from 10 am to 7 pm on Saturdays and Sundays. It is closed every Wednesday.

Price

As for residents outside the county, general admission tickets cost $25 for adults, $10 for those aged 3 to 17 (children aged 2 and younger get in for free) and parking will set you back $21. Tickets can be purchased online or at the museum’s ticket office.

1. Which building is under construction?
A.The Hammer Building.B.The Ahmanson Building.
C.The David Geffen Galleries.D.The Art of the Americas Building.
2. When can the museum be accessible to visitors?
A.At 10 am on Tuesdays.B.At 3 pm on Fridays.
C.At 8 pm on Saturdays.D.At 11 am on Wednesdays.
3. To visit the museum, how much will a Canadian couple driving a car pay?
A.$35.B.$56.C.$71.D.$81.
2024-04-03更新 | 107次组卷
阅读理解-阅读单选(约290词) | 容易 (0.94)
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【推荐2】November isn’t the only time when people come together to raise money for good causes. Here are three other major charity events from around the world.


Race for Life, UK

What started off as a race of 680 women in a London park in 1994 to raise money for a cancer charity has now turned into a massive nationwide event, with thousands of women up and down the UK taking part every year.

Known for dressing head to toe in pink, participants raise money for breast cancer research by being sponsored to take part in marathons, which are organized all year round. Since it began, more than 8 million women have taken part, raising over £547 million for Cancer Research UK.


40-Hour Famine(饥饿)Australia

Normally taking place in mid-August, this program encourages young Australians to give something up for 40 hours in order to raise awareness of less fortunate youths around the world.

Participants raise money which is donated to good causes worldwide, by giving something up for the weekend, including the use of technology(TVs, computers, smartphones and so on), or even food. Since it began in 1975, World Vision Australia, the event’s organizer, has raised over $200 million.


AIDS /Life Cycle, US

Each year, thousands of people ride the 545-mile route from San Francisco to Los Angeles in order to raise money and awareness for HIV (AIDS-related causes). Cyclists make the trip over seven days, stopping each night at designated camps to shower, eat and relax. The mainly male riders are known for their colorful riding sportswear, with some dressing as nuns(修女), cowboys or even in bikinis. The event has raised around $100 million since it began in 2001.

1. Which activity aims to help less fortunate youths?
A.Race for Life, UK
B.AIDS /Life Cycle, US
C.40-Hour Famine, Australia
D.Worldwide Marathons
2. What do the cyclists mainly do in the AIDS /Life Cycle trip?
A.Advertise for a brand sports suit.
B.Cycle in the daytime and rest at night.
C.Talk with local cowboys in camps.
D.Research into the causes of AIDS.
3. What do the three events have in common?
A.All the participants give something away to the poor.
B.They have all drawn people’s attention to cancer and AIDS.
C.All the participants donate what they have to charity.
D.They are all held to raise money for people in need.
2020-05-07更新 | 144次组卷
阅读理解-阅读单选(约240词) | 容易 (0.94)
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文章大意:这是一篇应用文。文章主要介绍了一些艺术展的内容、展出时间、联系方式和展出地点等信息。

【推荐3】Exhibitions


The Vanished Reality

The Modern Art Oxford Gallery celebrates its 50 years in existence with nine artists, including European big names Marcel Broodthaers and Hans Hacke, exploring the relationship between the production of artwork and the social conditions in which it is created.


Modern Art Oxford (018 6572 2733), Dec.15-Dec.31   
The Taylor Wessing Photographic Portrait

Britain’s leading international photographic competition is open to gifted amateurs and professionals from around the world, competing for the£15,000 prize. Fifty-seven pictures are on show.


National Portrait Gallery, London WC2 (020 7306 0055), Feb.10-Feb.26
Masters of Japanese Photography

Timeless beauty and urban bad conditions are the twin poles of post-Second World War Japanese photography. Focusing on the former, while allowing space for the latter, this view of three key figures-Nobuyoshi Araki, Eikoh Hosoe and Kikuji Kawada-features around 60 works and shows the technical skills of Japanese photographers over this period.


Sainsbury Centre for Visual Arts, Norwich (016 0359 3199),Mar.8-Mar.19   
The Radical Eye

Drawn from one of the world’s greatest photographic collections-yes, Elton John’s-this astonishing show focuses on the key period between the Twenties and Fifties, with some photos by Man Ray and key works by Brassai, Lange and Kertesz. A photo takes on a completely different feel when you experiment with exposures, papers and burnishing(抛光) techniques like the master photographers here.


Tate Modern, London SE1 (020 7887 8888),May 1-May 7
1. What is special about the Taylor Wessing Photographic Portrait?
A.Lasting the longest.B.Offering some money.
C.Displaying more photos.D.Being aimed at amateurs.
2. Which of the following will be on during the Christmas holiday?
A.The Radical Eye.B.The Vanished Reality.
C.Masters of Japanese Photography.D.The Taylor Wessing Photographic Portrait.
3. Where should we go to take part in Masters of Japanese Photography?
A.Modern Art Oxford.
B.Tate Modern, London SE1.
C.National Portrait Gallery, London WC2.
D.Sainsbury Centre for Visual Arts, Norwich.
2022-04-13更新 | 156次组卷
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