【推荐1】Everybody knows that Coca Cola is red and Starbucks is green. Most of us can name companies and their own brand colors. What we may not know about is the science behind these companies' choices of these colors. Color psychology is the study of how colors affect people's feelings, actions, and decision-making. Companies use color psychology when they develop their brands and advertisements in order to encourage us to buy. In fact studies have shown that around 90 percent of people spend money depending on color and appearance. Because of this, companies use colors to influence how we feel about their products. For example, it’s no accident that many tech products use white; it's simple and clean. At the same time, cosmetics companies prefer colors like purple, black, or pink that mean love, comfort, and romance.

Companies often choose active colors that make you buy right now. Red, for example, is a high-energy, exciting color that moves people to take action. Yellow is the color of summer, and it’s bright and remarkable. In fact, most big companies have something to do with certain specific colors. Studies show that customers prefer brands that they know. Then those with a proper color plan, such as LEGO or Facebook are likely to perform more strongly on the market. Research has also shown that men and women like different colors. Men prefer blue, green, and black while women prefer like purple and pink.

1. What products are usually made white?

A．Food and drinks.	B．Clothes for women.
C．Computer and earphones.	D．Starbucks

2. What is TRUE about LEGO and Facebook?

A．They pay attention to the color plan.	B．They may be popular on the market.
C．They may be bright and remarkable.	D．They decide to choose red and yellow for the plan.

3. What products may make Mary buy it\ them now?

A．A coat in pink.	B．A pair of shoes in green.
C．A handbag in black.	D．A T-shirt in yellow

4. The purpose of this passage is to tell us______.

A．Few companies use color psychology.

B．Colors influence our shopping habits.

C．We should buy something according to it's color.

D．colors don’t affect people's feelings, actions, and decision-making.

【推荐2】You’ve got the butter, the eggs, the organic salad greens and the laundry soap. And so you make your way to the front of the grocery store, which is where you’ll face your moment of truth:

Will you step in behind the mom with a wiggly baby and a full cart? Or take your chances with the young couple you spotted arguing over the best milk in Aisle 3B?

Better make up your mind, quick. Because, faster than the guy with “just one item” who’s about to cut in line, this whole scene is going to disappear.

Amazon recently opened its own convenience store, Amazon Go, in Seattle. It’s the first of its kind: a truly cashless grocery experience in which shoppers enter through gates that look like subway turnstiles (闸机), take what they want from the shelves and exit the way they came. No carts, no lines, no waiting. The store accurately lists what you take and charges your Amazon account, efficiently delivering an electronic receipt after you’ve left. Like most things that Amazon does, this smells like inevitability. We know, as surely as we knew the day that first Amazon box showed up on the doorstep, that the future of shopping has arrived.

Like all progress, it comes at a cost. “Based on data”, says Manoj Thomas, a professor of marketing at Cornell University, “we know that when people use any abstract form of payment, they spend more. And the type of products they choose changes too.”

Decades of psychological research has reinforced the knowledge that the further we are removed from “the pain of paying,” the less we understand how much were really spending. “If you are paying by credit card,” says Thomas, “you might pause at the checkout and suddenly think,” Should I be buying this? “Or if you are paying cash, that reflection happens at the very beginning. Both will be gone with the Amazon store.” Unhealthy impulse purchases and overspending will result from it, he says. “Both are completely related because they are influenced by our impulse urges.”

Win Is Thomas advocating that we all make a run for the atm and attempt to turn back time by using old hard currency? “No, no, no,” he says.

He envisions a world in which you’ll be able to set budget or calorie limits on an app that will recognize when you pick up unhealthy or budget-busting items and will warn you that they fall outside your goals. He expresses confidence that there is some tech hero out there right now, figuring out this exact solution to keep us all on the straight and narrow.

1. What does the underlined phrase “this whole scene” in Paragraph 2 refer to?

A．Customers arguing over the best item.	B．Customers lining up at the checkout.
C．Customers cutting in line for the bargains.	D．Customers doing shopping with their babies.

2. What might you experience if you do shopping in Amazon Go?

A．Less “pain of paying” at the checkout counter.

B．Convenient entering through subway turnstiles.

C．Overspending on more than you actually need.

D．Quicker delivering of goods to your car.

3. Manoj Thomas probably holds the view that ________.

A．abstract payment contributes to market prosperity

B．impulse consumption may be regulated with the new app

C．extra spending will surely not happen with the warning of the app

D．it is better for people to use cash or credit cards to avoid overspending

【推荐3】Every Thursday morning, a snake-like queue forms outside streetwear brand Supreme’s store in Soho as fans line up in the hope of walking away with bags filled with limited edition clothing “dropped” that day. Among them are teenagers. They’ve come for the purpose of buying items to resell on Depop, a youth-targeted auction(竞拍) app.

And it’s not just Supreme. Generation Z—those born between the mid-1990s and early 2000s—are buying from streetwear brands such as Yeezy, and Nike to resell on platforms such as Depop, and eBay.

Forget delivering newspapers or working in the local supermarket. Instead, these teens are devoting hours every week to reselling limited edition goods, a job that’s earning them up to several thousand pounds a month.

Reuben Wall was just 14 when he became hooked on selling items online after he bought one extra Rubik’s Cube by accident. “I sold it for double the price that I got it for,” says Wall, now 18. He then spent the money buying two more and sold those on eBay, before purchasing more. From there he moved on to reselling other items. He says he will read comments and polls(投票) on Twitter to evaluate the popularity of a certain product. But sometimes items will “brick”, so sometimes he takes a loss.

Depop founder Simon Beckerman says the app has “opened the doors” to a new generation using a marketplace for the first time. He says Generation Z aren’t afraid of building businesses from their bedrooms. “There’s very little risk in trying,” he adds. “There’s so much uncertainty around us nowadays that being your own boss is a very appealing idea.”

1. What’s the author’s purpose in writing Paragraph 1?

A．To introduce the topic.	B．To show his attitude.
C．To reach a conclusion.	D．To state a problem.

2. The underlined phrase “became hooked on” in paragraph 4 can be replaced by “______.”

A．felt uncertain about	B．became crazy about
C．was tired of	D．was opposed to

3. How does Reuben Wall decide what to sell?

A．By consulting Simon Beckerman.

B．By studying the price difference.

C．By using different auction apps.

D．By analyzing online data.

4. What can we learn about Generation Z?

A．They prefer Depop to eBay.

B．They devote hours to delivering.

C．They love staying in their rooms.

D．They tend to build up their own businesses.

【推荐2】If you cannot afford to travel in any class above economy, flying generally sucks (恶心), either a little or a lot, depending on your tolerance level. But it especially sucks if you are too wide for the airlines design.

Just getting to your seat can be a challenge, as your hips (臀部) bounce from seat to seat on each side of the aisle(过道). If someone is standing up to put things in the overhead locker, there is a decision to be made about whether it’s worth trying to squeeze past. Everything is just slightly too small: the seats, the overhead lockers, even the bathrooms—and those, it seems, are getting even smaller.

The Washington Post recently reported that, on some newer planes flown by American, Delta and United airlines, the bathrooms in economy class are just 61 cm wide: about 25 cm narrower than the average portable toilet, and roughly the width of the average dishwasher. Your face might be the only thing you can poke in there comfortably—which makes it a poor design, considering what a passenger is likely to need the bathroom for.

According to the manufacturer, these “Advanced Spacewell” bathrooms make space for six additional passengers, which is great for the airlines’ financial bottom line. But what about the other bottom line? Concerning, well, bottoms(臀部) that can’t fit into their planes’ bathrooms?

As bodies get bigger and aeroplane spaces get smaller, fat people among us have come up with solutions. Armrests that turn us into sausages (香肠) can be pulled up, or slowly encased (围住; 包起) into the soft flesh of our sides until we go numb(麻木的). We can ask the flight attendant to get us a seat-belt extender, if security has confiscated the one we brought with us, as can sometimes happen. But squeezing into a tiny toilet and closing the door behind us? Not workable.

Unlike the impossible task of squeezing down the aisle to your seat, or the side-to-side dance necessary to get big hips past the armrests, fitting into a space just 61 cm wide is not just a challenge—it is almost impossible. It is not like missing out on an option for the in-flight meal—a bathroom is as essential as a safety-compliant seat belt, or the air that is pumped into the cabin(飞机舱). If airlines are not willing to make space for us，bigger passengers may have no option but to reconsider booking a flight at all.

1. What is the advantage of the new toilets?

A．All passengers can use them at the same time.

B．They are more comfortable.

C．The airlines can increase their profits.

D．They are practical and convenient.

2. What does the underlined word “confiscated” mean?

A．Taken.	B．Questioned.
C．Checked.	D．Provided.

3. What does the fifth paragraph mainly tell us?

A．Fat people can deal with many problems they face on planes.

B．Flight attendants are likely to be helpful when asked for assistance.

C．Flying is pleasant for overweight people at present.

D．People’s bodies are getting bigger year by year.

4. The author believes that bigger passengers______.

A．will have to find more creative solutions in the future

B．might be unable to travel by air in the future

C．should miss out on the option for the in-flight meal

D．should grasp the chance to lose weight before flying