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题型:阅读理解-阅读单选 难度:0.4 引用次数:281 题号:15955882

Charity is simple in theory: A heart warms, a hand reaches out. In practice, though, charity can become a troubled mix of motives (动机) and consequences. Giving can be driven by guilt (负罪感), duty, praise, or perhaps the hope that giving will somehow make up for past cruelty (残酷) or ignorance. Too little charity is far less than valuable. Too much can cause dependence, which makes the receiver continuously ask for more.

Giving from the heart is good. But critics (批评家) have long worried about misdirected charity that does more harm than good. In his 2012 book, Harmful Charity: How Churches and Charities Hurt Those They Help (And How to Solve the Problem), Robert Lupton, an experienced social worker of 40 years of community work in inner-city Atlanta, argues that charity must not do for the poor what they can do for themselves.

Due to emergencies such as natural disasters, the afterward financial aid is greatly welcome. Mr. Lupton advocates (提倡) it should focus on the development of self-supporting. The task can be carried out via, for instance, offering microloans (小微贷款), hiring local builders and suppliers, and trying to found self-supported, locally owned and operated factories. What seldom works, he argues, are untargeted handouts from far-off providers and the sudden arrival of inexperienced volunteer-tourists hoping to earn personal reputation by digging wells or mending roofs that locals are perfectly able to take care of themselves.

Getting charity right isn’t easy. But from money raising to the rising in volunteering among Millennials (千禧一代), from the increasing worldwide willingness to give to the efforts by charity organizations to become more effective and fruitful, there is strong evidence that human beings’ ability of taking care of others is growing along with their ability to help without harming.

Charity can be as simple as holding the door for a stranger and as complex as a global campaign to get rid of malaria (疟疾). Charity works best when it returns the weak to strength, and helps a small town shaken by an earthquake get back on its feet. A successful charity is one that eventually is no longer needed.

1. What have critics worried about?
A.There is much less charity than needed.B.Charity can be driven by guilt and praise.
C.Some charity providers are inexperienced.D.Misdirected charity may cause dependence.
2. What can be a proper way to give charity in time of natural disasters?
A.Hiring local workers.B.Founding factories.C.Building houses for victims.D.Giving untargeted handouts.
3. What can we learn from paragraph 4?
A.It’s easy to give charity without harming.B.Millennials enjoy earning personal reputation.
C.People’s ability of giving charity is improving.D.Charity organizations are spreading all over the world.
4. What is the writing purpose of the text?
A.To appeal for more charity.B.To advocate getting charity right.
C.To introduce Robert Lupton’s book.D.To criticize unjust motives for charity.

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文章大意:本文是一篇说明文。文章主要讲述了现在社会中不光有企业致力于让世界变得更美好、更环保,也有一些公司夸大效果、编造数据,试图用环保理念掩盖其黑暗的动机。

【推荐1】Hardly a day goes by without a company telling us in its beautifully crafted advertising how much it contributes to the environment on our behalf. Flowers grow out of power-station chimneys; SUVs are presented in natural habitats; oil companies use sunny, friendly logos and promise cleaner technologies- although, in fact, they fail to make enough investment in renewable or alternative energy sources. Statistics are made up, and the tiniest ecological improvements are overstated in multi-million-dollar advertising campaigns, while in the meantime the greedy side of the business continues.

This is known as greenwashing, which means “making things that are not green look green”. The phenomenon has long existed since the first Earth Day in 1970, when companies spent $300 million advertising themselves as green companies—many times more than the money they actually spent on research into pollution reduction itself. And the trend continued over the following decades when some of the planet’s worst polluters tried to pass themselves off as eco-friendly. As the public’s environmental awareness grew, so too did the experience of corporate public relations strategies, and advertisers found ever- more-creative ways to use a green curtain to hide dark motives.

Of course, some businesses are genuinely committed to making the world a better, greener place. But when a company spends more time and money claiming to be “green” than actually adopting business practices that minimize environmental impact, it is clear that, for them, environmentalism is little more than a convenient slogan(口号). Their message is “buy our products and you will end global warming, improve air quality and save the oceans”. At best, such greenwashing pushes the fact to its limits; at worst, it helps conceal deception.

And what about today s consumers? Few of them are truly well-equipped to make informed decisions about what is true. Greenwashing is only possible because consumers often believe what they are being told-why else would companies do it? More information and greater awareness are essential. Analysing the tricks used by advertisers should be part of every school curriculum. Non- governmental organisations can spread the word. Consumer groups can punish the greenwashing companies. But it is not enough. Legally enforceable systems must be put in place.

So what is already being done about planned attempts to pull the wool over consumers’ eyes? In the United States, the Federal Trade Commission is taking action against misleading advertising claims. France has published Green Claims Guidance, stressing that “an advertisement must avoid conveying a message contrary to the accepted principles of sustainable development”. All of these surely are the heart of the matter: the true impact of advertising is the promotion of unsustainable lifestyles. And therein lies the real danger to our planet, a danger which cannot be ignored any longer.

1. What can we learn about greenwashing?
A.It is an ecological concept.
B.It is a marketing technique.
C.It is an awareness campaign.
D.It is an advertising innovation.
2. What does the underlined phrase “conceal deception” in Paragraph 3 mean?
A.Hide the truth.B.Raise the risk.
C.Expose the weakness.D.Break the limit.
3. What can be inferred about most consumers?
A.They are lacking in legal knowledge.
B.They have encouraged greenwashing.
C.They may question consumer groups.
D.They tend to make sensible decisions.
4. What is the last paragraph mainly about?
A.Actions to fight false advertising.
B.Ways to protect customers’ interest.
C.Attempts to solve environmental problems.
D.Proposals to ensure sustainable development.
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【推荐2】Nowadays high schools are faced with a very controversial issue whether or not community service hours are needed to graduate. High schools are arguing that 40 hours of community service are needed to graduate, but many upset students are voicing protests to this demand.

Supporters of the community service project argue that while high school students are participating in community service, they will become better aware of what the real world is like. Students will learn valuable life lesson by doing community service.     1     They feel that if high school students are forced to do community service they will begin to see it as a punishment and as something that they have to do because it is required instead of something that they want to do.     2     They will continue to carry a negative attitude towards community service for their lifetime.

Another idea that the protestors give about this community service issue is time restriction. When a student goes to school full time, he is involved in after-class activities and also works. The time that is needed to participate in a community service project may place quite a burden on the student.    3    . If students well manage their time and start the community service in their first year in high school, all they need to do is an hour every other week.

    4    . The protestors argue that high school students do not have their driver’s license, so how are they expected to get to their community service site when their parents or friends are at work or just too busy to give them a ride.     5    . The supporters argue that students can find community service projects close to home or find another student to car pool with if they live in the country.

In my opinion, community service is a wonderful thing that everyone should be required to do at some point in their life, but are high school students mature and responsible enough to take on community service projects at this stage in their life?

A.Protestors have struck back with a very solid argument.
B.A final controversial issue that appears is transportation.
C.Students will feel good about themselves for helping others in need.
D.Unless the school offers a means of transportation for the students there really is no solution to this problem.
E.Both sides have solid arguments about why community service should or should not be forced upon students.
F.Students will in the future look back at the community service projects that they were forced to do throughout high school.
G.Supporters argue back that high school students only need to fulfill 40 hours of community service throughout 4 years.
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【推荐3】A year of lockdown has brought about some questionable fashion trends. In US suburbs, bathrobes and slippers are now socially-acceptable clothing for a trip to the grocery store.   

Ugly shoes are also having moment. Crocs the maker of plastic clogs(木屐) now with market worth of $5. 3 billion, had a record 2020. The distinctive shoes, with their punch(打孔机) hole design, have long been popular with hospital staff. During the COVID-19 outbreak, they have become a sought-after item for those looking for something easy to wear and clean.   

The company sold more than 69 million pairs of shoes in 2020 and pulled in nearly $1. 4 billion, a 13% jump from 2019. The share price, up 650 percent from its pandemic low, has set repeated new highs this year.

Birkenstock is another brand riding high on the shift to a more casual lifestyle. The German group recently sold itself to a LVMH-backed group in a 4 billion deal.

The two brands' popularity shows no sign of fading. Poshmark, the second-hand clothing app, said Crocs and Birkenstock remained top trending brands on its site in March. Sales are up sharply for both compared with the year-ago period. Cooperation with celebrities (Justin Bieber for Crocs, women's brand Proenza Schouler for Birkenstock) should help maintain the trend.

The same cannot be said for dress shoes, which were already falling out of fashion. Office closures and fewer special occasions such as weddings and graduations have accelerated the trend. Sales for the category plummeted last year, according to market researchers The NPD Group. These accounted for only 8% of total fashion footwear dollar sales in 2020, compared with 17% in 2017.   

People will soon reach again for going-out clothes, more formal than pyjamas. But the market for dress shoes will never recover entirely. The ugly shoe movement is here to stay.

1. What does the underlined word "plummeted" in paragraph 5 probably mean?
A.Increased sharply.B.Increased slightly.
C.Decreased sharply.D.Decreased slightly.
2. What's the author's opinion about the prospect of ugly shoes?
A.UncertainB.Pessimistic.C.Cautious.D.Confident.
3. What can be the best title of this passage?
A.Crocs give dress shoes a kicking.B.Casual clothes are making a comeback.
C.Punch hole design becomes a trend.D.Dress shoes are falling out of fashion.
4. What’s the purpose of this text?
A.To recommend new shoes.B.To present a new tendency.
C.To change people’s lifestyle.D.To question a fashion trend
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