Daniel Lamplugh remembers going shopping with his dad on Black Friday. “Waking up at a. m. the day after Thanksgiving is what I grew up doing, ” says the University of New Orleans film student.
A lot has changed since those childhood days. Online retailers(零售商) have forced many chains out of business. Consumers are increasingly shopping with their smartphones. But a funny thing happened on the way to the future: Most shoppers are not going all-digital(全数码化的). Surveys show they’re eager for good experiences at retail stores.
This November and December, for the first time ever, retailer websites will get more traffic from mobile users than computer users, predicts Adobe Digital Insights. “We live our lives with a combination of the physical and the digital,” says Kit Yarrow, author of the book “Decoding the New Consumer Mind.” “Retailers have to understand it’s not question of either/or. It’s a question of combining the two. ”
Heather Howe, an MBA student, said, “Consumers like shopping on their phones and online because it’s more convenient and because there are more options. I went to the Vans store to try on shoes and then I actually purchased them online while I was in the store. ” While mobile sales are growing, the widest use of smartphones in stores is researching products or looking up product information (58 percent), closely followed by checking or comparing prices (54 percent), according to a survey.
“My phone plays a huge role in online shopping, because I am on the email list for all of my favorite brands, so I get many emails daily informing me of sales, says Rachel Lynch, who works at a Boston public-relations agency.” Also, a store has an app that allows me to chat with other users about the products, and read reviews. Online reviews are one of the first things I look at when I am about to buy a new product.”
“Electronics and kitchen equipment are definitely online purchases for me, since they’re heavy to get home on the subway and often cheaper online,” says Michael Miller-Ernest, a manager in Brooklyn, N. Y.
1. What did Daniel do when he was a kid?A.He bought gifts for his dad. |
B.He woke up quite early every day. |
C.He went shopping on Thanksgiving. |
D.He visited stores the day after Thanksgiving. |
A.Do shopping all-digitally. |
B.Use computers to do online shopping. |
C.Do window shopping in shopping malls. |
D.Go to physical stores with their smartphones. |
A.Reaching both online and offline consumers. |
B.Focusing on either the physical or the digital. |
C.Encouraging consumers to use smartphones. |
D.Providing more convenience for computer users. |
A.They offer wider choices. |
B.They sell high quality goods. |
C.They will replace physical stores. |
D.They are burning shoppers’ patience. |
A.She buys heavy goods online. |
B.She often writes users’ reviews. |
C.She is fond of sending producers emails. |
D.She tries to learn about other users’ experience. |
相似题推荐
【推荐1】Recently, I read about a promotion from a home builder in San Diego where consumers (消费者) could buy a 4,000 square foot house for $1.6 million and get a smaller home by the developer valued at $400 thousand for free. This sounds like a fantastic deal, but I am always wary of any promotion labeled (给……加标签) with“buy one get one free”, and here is why.
Oftentimes, “buy one get one free” ends up being “buy two at the regular price”. For example, I often see “buy one get one free” ads for orange juice at the supermarket, but the first box always costs over $5.00. At the same time, the juices not in the promotion are selling for $2.50 to $2.99 a box.
Another problem with “buy one get one free” is that oftentimes you do not need the second item. I only consume one gallon of milk every two weeks. If I were talked into buying a second gallon in a “buy one get one free” promotion, then the second gallon would go bad before I have time to consume it. That creates waste instead of savings.
In the case of the San Diego developer, so far they have received one offer on their expensive houses, but the buyer does not want the cheaper house for free. Instead, he wants the value of the smaller home taken away from his purchase price. I think this guy is quite wise because he saw right through the marketing of “buy one get one free”.
Finally, it is up to you to see how much you need and how much you are willing to spend. Knowing the regular price of things also helps you in deciding whether a “buy one get one free” promotion is truly a great deal.
1. What does the underlined part “wary of” in Paragraph 1 probably mean?A.annoyed at | B.careful about | C.familiar with | D.puzzled about |
A.To show that there are many promotions of food. |
B.To suggest that people think twice before they shop. |
C.To prove that the second item isn’t always as good as the first one. |
D.To show that people often buy more than they need in the promotion. |
A.Buy the smaller house only. |
B.Get the smaller house for free. |
C.Buy the larger house for $1.2 million. |
D.Buy both the larger and smaller houses for $2 million. |
A. | B. | C. | D. |
【推荐2】In an effort to fight the “throw - away culture” and promote reuse and repair, the city of Berlin has taken the unique step of opening its own secondhand department store.
This isn’t your grandma’s thrift shop (旧货商店). It resells perfectly good items that would otherwise be thrown away. A pun (双关)on the German words for “department store” and “conserving house”, B - Wa(h)renhaus sells a wide variety of products. Far from simply selling old items, the electronic goods have been fixed by expert technicians and come with year’s guarantee. And, to reach more secondhand shoppers, the store was set up right in the middle of the famous Karstadt department store.
With the success of its first six - month trial run, the city plans to open four more similar operations in other parts of Berlin. By 2030, it hopes to have at least one location in each of Berlin’s 12 districts. Since 2008, the city has reduced average annual household waste by about 25 pounds per resident. It also recycles about 49% of its mineral construction waste. Currently, the city estimates (估计) that 8% of abandoned electronic goods and 6% of huge items thrown away can actually be reused.
“Three years ago, we started collecting all kinds of used goods,” city spokesperson Dorothee Winden said. “The goal is to give these things a new life with somebody who can use them.”
1. Why has Berlin opened its own secondhand department store?A.To promote recycling. | B.To attract more shoppers. |
C.To raise traditional culture. | D.To expand secondhand market. |
A.The variety of the goods. | B.The location of the store. |
C.The quality of the products. | D.The quantity of the goods. |
A.Berlin currently has 4 second - hand stores in construction. |
B.Berlin has been successful in cutting its waste since 2008. |
C.It is not easy to make the goal to expand the market a reality. |
D.It is estimated that Berlin will be a zero - waste city by 2030. |
【推荐3】When it comes to choosing the best travel gifts, there are many options. No matter the occasion, or the traveler, we’ve rounded up some travel gifts from brands we love, so you can find something for you or your friends.
Ralph Lauren travel set
This Ralph Lauren travel set is a travel accessory (配件) you’ll use again and again. It comes with a small pillow, a soft eye mask and a large shawl that can be used as a blanket-all made from cashmere(羊绒).
$471 At Farfetch
$395 At Ralph Lauren
Canada Goose Trillium Parka
For winter travel, a thick, packable coat is a necessity. The Canada Goose Trillium parka is built for extreme cold but is by no means baggy, and actually has a slimming effect. It has a chin guard to protect the neck from cold air, inside pockets, and a removable jacket, giving your friends some style options.
$1, 650 At Canada Goose
Bellroy Tech Kit
Every organized traveler needs a good tech kit. We like Bellroy’s because it has many pockets that will fit any size wire and offer a safe place to store AirPods, portable chargers, and work-from-anywhere accessories like a mouse or Wi-Fi extender.
$59 At Amazon
$69 At Bellroy
Té Company Tea set
The Té Company Tea set is a perfect starter packet for those looking to expand their tea taste. It has seven different flavours and includes detailed instructions on the tea-making process to guide your friends toward the perfect cup.
$55 At Food52
$65 At eBay
1. What do the first two travel gifts have in common?A.They are easy to remove. | B.They are made from cashmere. |
C.They can keep people warm. | D.They help people look slimmer. |
A.$55. | B.$59. | C.$65. | D.$69. |
A.Travelers. | B.Tea lovers. | C.Salesmen. | D.Fashion designers. |
【推荐1】A decade ago, at the end of my first semester teaching at Wharton, a student stopped by for office hours. He sat down and burst into tears. My mind started cycling through a list of events that could make a college junior cry: his girlfriend had left him; he had been accused of cheating in exams; he forgot to turn in papers by the deadline. “I just got my first A-minus," he said, his voice shaking.
Year after year, I watch in sadness as students go all for straight A's. Some sacrifice their health; a few have even tried to charge their school after falling short. All hold the belief that top marks are a ticket to best graduate schools and high-paying job offers. I was one of them. I started college with the goal of graduating with a GPA of 4.0. It would be a reflection of my brainpower and willpower, revealing that I had the right stuff to succeed. But I was wrong.
The evidence is clear: academic excellence is not a strong predictor of career excellence. Across industries, research shows that the connection between grades and job performance is modest in the first year after college and unimportant within a handful of years. For example, a Google, once employees are two or three years out of college, their grades have no bearing on their performance. (Of course, it must be said that if you got D's, you probably didn't end up at Google.)
In a classic 1962 study, a team of psychologists tracked down America's most creative architects and compared them with their technically skilled but less original matches. One of the factors that distinguished the creative architects was a record of grades. “In college our creative architects earned about a B average," Donald MacKinnon wrote. “In work and courses which caught their interest they could turn in an A performance, but in courses that failed to strike their imagination, they were quite willing to do no work at all."
Academic grades rarely assess qualities like creativity, leadership and teamwork skills, or social, emotional and political intelligence. Yes, straight-A students master large amounts of information and reproduce it in exams. But career success is rarely about finding the right solution to a problem—it is more about finding the right problem to solve. This might explain why Steve Jobs finished high school with a 2.65 GPA, J. K. Rowling graduated from the University of Exeter with roughly a C average, and Dr. Martin Luther King Jr. got only one A in his four years at Morehouse.
1. Why did the author list the events that crossed his mind in the first paragraph?A.To make sure he didn't misunderstand the student. |
B.To make the real trouble of the student more striking. |
C.To show sympathy for the student. |
D.To describe an unusual meeting with a student. |
A.Academic achievements don't always mean success in career. |
B.Top marks meant well-paid job offers. |
C.Nobody was to blame for falling short in school. |
D.Marks didn't reflect willpower and brainpower |
A.Straight A's don't necessarily lead to professional success. |
B.Straight A's are a ticket to a number of opportunities. |
C.Straight A's are of little value in future careers. |
D.Straight A's can't help people find right solutions. |
A.How to be a creative leader. | B.How to solve a challenging problem. |
C.What is the right problem to solve. | D.What really interests them. |
【推荐2】Is your teen time really that different from that of your parents or grandparents?
Weak. Easy to be angry. Addicted to their phones. Are these what come to mind when we think of the teens of this generation (一代人)? While there may be a little of truth to this thought, there might be more to the teens of this generation than what is generally seen.
Never before have the lives of any generation been as connected with mobile technology and social media as the teens of this generation. It follows then that there will be some problems resulting from this new age of technology. The popular use of social media has led to a world in which teens are responsible to join. Compared to the parents or grandparents who were likely less connected, these teens are “busy” in their social circles. It is no wonder then that the health of this generation’s teens has been damaged.
Moreover, the teens today are more independent. This is quite different from the more village spirit or community thought of the parents’ and grandparents’ times. Gone is the relationship among neighbours who are friendly with one another and quick to offer a helping hand when they see another in need. In its place, we have teens who may not even know who lives in the unit next to theirs, much less offer a friendly nod or wave when they happen to cross streets with a neighbour.
Yet, the influences of technology on the teens of this generation are not all bad. The very connectedness that social media brings about has led to an opening of minds and a development of dialogue among people of various cultures and backgrounds. Using social media means that one can know those people and their different ways of life. The parents or grandparents of this generation probably did not have the same chance to get to know people outside of their social circles at their age, so they may have fixed ideas of people different from them. The teens of this generation, on the other hand, has the chance to use this technology to learn more about and try to understand the various things out there. As a result, this might be why the teens of this generation are generally more open-minded than their parents and grandparents.
All in all, the teens of this generation are different in many ways from their elders. Every generation is a product of the events of their time and this generation therefore is different from past generations, with the changes around them at the same time.
1. Which statement is correct according to the passage?A.Most old people may not know their next-door neighbors. |
B.People usually think the new generation is stronger and calmer. |
C.Social media and technology may bring some influences to teens. |
D.The new generation may have fixed ideas of people different from them. |
A.Broken. | B.Relieved. |
C.Increased. | D.Developed. |
A.Brave and smart. |
B.Open and independent. |
C.Friendly and confident. |
D.Responsible and patient. |
A.The new generation is better because of their age. |
B.Technology has bad influences on the old generation. |
C.People use social media to learn different people. |
D.The use of social media brings some benefits to the new generation. |
A.How Does the New Generation Change the Culture? |
B.How Are Teens Today Different from Past Generations? |
C.What Are the Weaknesses of the Old and New Generation? |
D.What Are the Influences of Technology on the New Generation? |
When we haven’t taken the time to come up with another idea, all we know how to do is shut ourselves in a room with a book. It’s no surprise that we find revision boring and difficult. Just as children learn from playing, we can learn from doing, or at least from study techniques that interest us, rather than make us switch off.
Shutting yourself away can make you learn to hate studying. This leads to a situation where instead of being able to concentrate on your work, you are troubled by how unfair it is that you must study.
When you hate your work it’s very difficult to make yourself star, or approach it with any kind of structure or enthusiasm. This can be part of a vicious cycle(恶性循环) that traps you into ineffective revision, your poor progress fuelling further annoyance.
Just being around other people really helps fight against feelings of loneliness and, thankfully, it’s perfectly possible to work in the company of other people. We just need to learn how to deal with distractions(使人分心的事物).
It’s not necessary to avoid all company, just idle(懒散的) company. Studying in the same room as someone who is ironing or working out is perfectly possible. People who are bored and looking to be distracted, however, are terrible to work around. They constantly try to keep others in conversation.
It’s also a good idea to avoid the company of people involved in activities that you would rather be doing than studying.
If being around others means working in a noisy environment, a pair of headphones and some background music can block out even noisy children. They also act as a psychological barrier, so that people think twice before interrupting you.
When you’re studying for a big exam, it seems like your whole life is taken up with study. Friends and family can lessen feelings of isolation(孤立). And connecting with other people makes us happy, so it’s important not to give that up and to make sure that we take the time to socialize.
1. The author might believe that the phrase “no pains, no gains” ______.
A.best describes how to study well |
B.makes people treat study as a habit |
C.encourages people to learn step by step |
D.is not a good inspirational phrase for study |
A.There is no royal road to learning. |
B.It’s better to work behind closed door. |
C.A positive motivation leads to good study results. |
D.He who is ashamed of asking is ashamed of learning. |
A.A correct goal. | B.A good teacher. |
C.A favorable interest. | D.A hard task. |
A.playing video games is helpful for an effective study |
B.one shouldn’t let a video player to be his / her company |
C.one should study from certain activities that he / she is interested in |
D.the more time one spends in playing games, the higher marks he / she will get |
A.give indication of not wanting to be interrupted |
B.give up others’ company at one |
C.think twice before taking any action |
D.force yourself to be accustomed to the environment |
【推荐1】For those of us who attempt to keep up with the fashion world to ensure our cupboards stay fresh, the real skeletons(骷髅) in our cupboards are those pieces we bought and only wore once or twice --- mostly from following each season’s new trends.
With fast fashion brands like Forever 21, H&M and Zara’s constant output of new trendy clothing at low prices, it’s easy to fall into the trap of buying clothes regardless of whether you really need them. But unnecessary purchasing, and the mass production of clothing, aren’t just hard on our wallets --- they are hard on the environment.
One of the first steps in getting unwanted clothes out of your cupboard is to sell or consign(寄送)them. But because popular resale shops like Buffalo Exchange and Crossroads don’t accept fast fashion brands because they don’t profit enough from them, people often turn to throwing their old clothing in the dustbins.
Many consumers don’t realize that clothing and textiles(纺织品)are recyclable or how to recycle them. According to the Environmental Protection Agency, the United States generated 16.22 million tons of waste textiles in 2017 and recycled only 2.62 million tons. Ten and a half million tons of textiles were finally buried under the ground that year.
Vetements, a Parisian fashion brand worn by celebrities like Kanye West and Rihanna, aimed to bring awareness to the problem of fast fashion brands and clothing waste with a recent window display at Saks Fifth Avenue in New York. The window contained a giant pile of clothes. The pile, which grew daily, was made up of old clothes donated by Saks employees and out-of-season items from the store.
On Aug.10, the clothing from the display was donated to RewearAble, a Long Island recycling program that collects old clothes and textiles, and prepares them for resale or repurposes the textiles.
1. What keeps customers coming back to fast fashion brands like Forever 21, H&M and Zara?A.Good shopping environment. |
B.Discounts and promotional activities. |
C.Warm and thoughtful service of the salesmen. |
D.Low prices and a continuous supply of new looks. |
A.many consumers are aware of how to recycle textiles. |
B.the United States are capable of producing tons of fashionable textiles. |
C.fast fashion is hard on the environment. |
D.it is an effective way to deal with waste textiles by burying them under the ground. |
A.It can help the environment. |
B.It does good to people’s health. |
C.It can help change people’s lives. |
D.It will take the lead in the latest fashion. |
A.How to Stop Buying Unnecessary Clothes |
B.Fast Fashion Brands Spread Around the World |
C.The Advantages and Disadvantages of Fast Fashion |
D.Fast Fashion Can Kill Your Wallet and the Environment |
【推荐2】A growing number of under-35s in England are discovering the joys of going to or selling at craft (手艺) fairs and makers’ markets. A 2019 report found that 34% of those who buy hand-made items prefer markets and festival s to galleries or online purchases. The current craft revival (复苏) started through TV and the internet, but now it’s also about face-to-face sales and experiences. When product designer Ben Watson went to his first-ever craft fair in October, he didn’t have great expectations. “I thought there would be retirement-age couples hanging around but found the huge variety of attendees, most of whom engaged with makers throughout the day,” he says.
Nicky Dewar, director at the Crafts Council, says that what we consider as craft has widened, which has brought in an increase in shoppers under 35 buying craft. They also prefer to buy in markets rather than online. There’s something lovely about seeing markets pop up in so many different spaces. They’re important for emerging businesses and a big step for traders.
Sinead Koehler, founder of Crafty Fox Market, says there’s been an explosion of specialist markets all over the country. The festive market provides a platform to showcase unique handcrafted gifts and decorations. The common spread of markets doesn’t find universal approval, though. Koehler says that many craftspeople are aware of markets: “There can be a wide range of possibilities at these events. Quality can vary.”
Involved in selling and running markets since 2015, Sinead O’Connor confirms there has been an increased interest in craft, but she warns traders against selling items that are sourced rather than made by the seller at markets. “I find it encouraging that a lot of customers mentioned they liked my crafts. The feeling I get is that people really like something that can’t be bought from Amazon,” she says.
1. What did the 2019 report find about one-third of craft buyers?A.They turn online for a good deal. | B.They use sources from television. |
C.They favor face-to-face purchases. | D.They show less interest in crafts. |
A.People don’t have a correct understanding of craft. |
B.The qualities of the items in the markets differ a lot. |
C.There’s a lack of well qualified crafts in the markets. |
D.The online craft businesses are a threat to galleries. |
A.Many consumers appreciate her items. | B.She’s careful about the items sold. |
C.She enjoy s a boom in business. | D.Her customers are critical. |
A.Online Purchase Becomes Outdated | B.Buyers Create Interest in Making Craft |
C.Shopping in Stores Is Making a Return | D.The Magic of Hand-Made Craft Is Back |
【推荐3】Buying clothes for special events, hiding the price tickets and returning them to the store the next day has for years been the method of money-saving shoppers. Today people are doing it just for social media.
A survey conducted by the credit card company Barclaycard showed that nearly one in ten UK shoppers admits to buying clothing only to post photos on social media for likes. After the “outfit (装束) of the day” (OOTD) makes it online, they return it back to the store. According to Barclaycard, the “try before you buy” policy of online retailers (零售商) — where people pay for clothing they order online after they try it on at home — could be leading to this rising trend.
But the rise of social media means that everyone, not just superstars, expects to build and maintain a personal brand. Since we’re recording our lives and posting them online for public judgement, getting caught in the same outfits more than once should be avoided. And the cost of all those outfits of the day adds up, which makes returning a popular way.
There are brands that make clothes specially for social media shoppers, like Fashion Nova. “These are clothes made for social media: meant to be worn once, photographed and abandoned,” Allison P. Davis wrote in her report about the brand. Another favourite of the social media age is Rent the Runway, which lets customers rent designer clothing for a fee.
Some, however, are moving in the opposite direction. Groups promoting “work uniforms” have increased greatly in recent years, aiming to free women from “the trouble of clothing decisions”. The concept of the “capsule wardrobe (胶囊衣橱)”, which calls for purchasing a small number of high-quality pieces instead of lots of trendy throwaway clothes, is also making a comeback.
1. What does the survey by Barclaycard suggest?A.Britons follow the fashion stars closely. |
B.Some Britons over-order and return clothes. |
C.Britons try on clothes before online purchases. |
D.Some Britons send outfits back after taking pictures. |
A.Renting top designers’ clothes. |
B.Offering customers single-use clothes. |
C.Creating unique shopping experiences. |
D.Helping shoppers improve their clothing style. |
A.Better fewer, but better. | B.Less addition, but more enjoyment. |
C.Less uniform, and more freedom. | D.More choices, and less trouble. |
A.To compare different wearing trends. |
B.To introduce Britain’s new wearing trend. |
C.To support buying high-quality clothes. |
D.To criticize the “try before you buy” policy. |