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题型:阅读理解-阅读单选 难度:0.65 引用次数:40 题号:17776912

Daniel Lamplugh remembers going shopping with his dad on Black Friday. “Waking up at a. m. the day after Thanksgiving is what I grew up doing, ” says the University of New Orleans film student.

A lot has changed since those childhood days. Online retailers(零售商) have forced many chains out of business. Consumers are increasingly shopping with their smartphones. But a funny thing happened on the way to the future: Most shoppers are not going all-digital(全数码化的). Surveys show they’re eager for good experiences at retail stores.

This November and December, for the first time ever, retailer websites will get more traffic from mobile users than computer users, predicts Adobe Digital Insights. “We live our lives with a combination of the physical and the digital,” says Kit Yarrow, author of the book “Decoding the New Consumer Mind.” “Retailers have to understand it’s not question of either/or. It’s a question of combining the two. ”

Heather Howe, an MBA student, said, “Consumers like shopping on their phones and online because it’s more convenient and because there are more options. I went to the Vans store to try on shoes and then I actually purchased them online while I was in the store. ” While mobile sales are growing, the widest use of smartphones in stores is researching products or looking up product information (58 percent), closely followed by checking or comparing prices (54 percent), according to a survey.

“My phone plays a huge role in online shopping, because I am on the email list for all of my favorite brands, so I get many emails daily informing me of sales, says Rachel Lynch, who works at a Boston public-relations agency.” Also, a store has an app that allows me to chat with other users about the products, and read reviews. Online reviews are one of the first things I look at when I am about to buy a new product.”

“Electronics and kitchen equipment are definitely online purchases for me, since they’re heavy to get home on the subway and often cheaper online,” says Michael Miller-Ernest, a manager in Brooklyn, N. Y.

1. What did Daniel do when he was a kid?
A.He bought gifts for his dad.
B.He woke up quite early every day.
C.He went shopping on Thanksgiving.
D.He visited stores the day after Thanksgiving.
2. What do most shoppers tend to do now?
A.Do shopping all-digitally.
B.Use computers to do online shopping.
C.Do window shopping in shopping malls.
D.Go to physical stores with their smartphones.
3. What’s Kit Yarrow’s suggestion for retailers?
A.Reaching both online and offline consumers.
B.Focusing on either the physical or the digital.
C.Encouraging consumers to use smartphones.
D.Providing more convenience for computer users.
4. What does Heather Howe think of online stores?
A.They offer wider choices.
B.They sell high quality goods.
C.They will replace physical stores.
D.They are burning shoppers’ patience.
5. What can be inferred about Rachel Lynch’s habits?
A.She buys heavy goods online.
B.She often writes users’ reviews.
C.She is fond of sending producers emails.
D.She tries to learn about other users’ experience.

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【推荐1】Recently, I read about a promotion from a home builder in San Diego where consumers (消费者) could buy a 4,000 square foot house for $1.6 million and get a smaller home by the developer valued at $400 thousand for free. This sounds like a fantastic deal, but I am always wary of any promotion labeled (给……加标签) with“buy one get one free”, and here is why.

Oftentimes, “buy one get one free” ends up being “buy two at the regular price”. For example, I often see “buy one get one free” ads for orange juice at the supermarket, but the first box always costs over $5.00. At the same time, the juices not in the promotion are selling for $2.50 to $2.99 a box.

Another problem with “buy one get one free” is that oftentimes you do not need the second item. I only consume one gallon of milk every two weeks. If I were talked into buying a second gallon in a “buy one get one free” promotion, then the second gallon would go bad before I have time to consume it. That creates waste instead of savings.

In the case of the San Diego developer, so far they have received one offer on their expensive houses, but the buyer does not want the cheaper house for free. Instead, he wants the value of the smaller home taken away from his purchase price. I think this guy is quite wise because he saw right through the marketing of “buy one get one free”.

Finally, it is up to you to see how much you need and how much you are willing to spend. Knowing the regular price of things also helps you in deciding whether a “buy one get one free” promotion is truly a great deal.

1. What does the underlined part “wary of” in Paragraph 1 probably mean?
A.annoyed atB.careful aboutC.familiar withD.puzzled about
2. Why does the author mention milk in Paragraph 3?
A.To show that there are many promotions of food.
B.To suggest that people think twice before they shop.
C.To prove that the second item isn’t always as good as the first one.
D.To show that people often buy more than they need in the promotion.
3. What does the house buyer want to do?
A.Buy the smaller house only.
B.Get the smaller house for free.
C.Buy the larger house for $1.2 million.
D.Buy both the larger and smaller houses for $2 million.
4. How does the author organize the text?(P: Paragraph)
A.B.C.D.
2021-06-07更新 | 92次组卷
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【推荐2】In an effort to fight the “throw - away culture” and promote reuse and repair, the city of Berlin has taken the unique step of opening its own secondhand department store.

This isn’t your grandma’s thrift shop (旧货商店). It resells perfectly good items that would otherwise be thrown away. A pun (双关)on the German words for “department store” and “conserving house”, B - Wa(h)renhaus sells a wide variety of products. Far from simply selling old items, the electronic goods have been fixed by expert technicians and come with year’s guarantee. And, to reach more secondhand shoppers, the store was set up right in the middle of the famous Karstadt department store.

With the success of its first six - month trial run, the city plans to open four more similar operations in other parts of Berlin. By 2030, it hopes to have at least one location in each of Berlin’s 12 districts. Since 2008, the city has reduced average annual household waste by about 25 pounds per resident. It also recycles about 49% of its mineral construction waste. Currently, the city estimates (估计) that 8% of abandoned electronic goods and 6% of huge items thrown away can actually be reused.

“Three years ago, we started collecting all kinds of used goods,” city spokesperson Dorothee Winden said. “The goal is to give these things a new life with somebody who can use them.”

1. Why has Berlin opened its own secondhand department store?
A.To promote recycling.B.To attract more shoppers.
C.To raise traditional culture.D.To expand secondhand market.
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A.The variety of the goods.B.The location of the store.
C.The quality of the products.D.The quantity of the goods.
3. What can we infer from Paragraph 3?
A.Berlin currently has 4 second - hand stores in construction.
B.Berlin has been successful in cutting its waste since 2008.
C.It is not easy to make the goal to expand the market a reality.
D.It is estimated that Berlin will be a zero - waste city by 2030.
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文章大意:这是一篇应用文。文章主要介绍了几种旅行时最好的旅行礼物。

【推荐3】When it comes to choosing the best travel gifts, there are many options. No matter the occasion, or the traveler, we’ve rounded up some travel gifts from brands we love, so you can find something for you or your friends.

Ralph Lauren travel set

This Ralph Lauren travel set is a travel accessory (配件) you’ll use again and again. It comes with a small pillow, a soft eye mask and a large shawl that can be used as a blanket-all made from cashmere(羊绒).

$471 At Farfetch

$395 At Ralph Lauren

Canada Goose Trillium Parka

For winter travel, a thick, packable coat is a necessity. The Canada Goose Trillium parka is built for extreme cold but is by no means baggy, and actually has a slimming effect. It has a chin guard to protect the neck from cold air, inside pockets, and a removable jacket, giving your friends some style options.

$1, 650 At Canada Goose

Bellroy Tech Kit

Every organized traveler needs a good tech kit. We like Bellroy’s because it has many pockets that will fit any size wire and offer a safe place to store AirPods, portable chargers, and work-from-anywhere accessories like a mouse or Wi-Fi extender.

$59 At Amazon

$69 At Bellroy

Té Company Tea set

The Té Company Tea set is a perfect starter packet for those looking to expand their tea taste. It has seven different flavours and includes detailed instructions on the tea-making process to guide your friends toward the perfect cup.

$55 At Food52

$65 At eBay

1. What do the first two travel gifts have in common?
A.They are easy to remove.B.They are made from cashmere.
C.They can keep people warm.D.They help people look slimmer.
2. How much do you pay at least for a gift to keep electronics in order?
A.$55.B.$59.C.$65.D.$69.
3. Who is the text intended for?
A.Travelers.B.Tea lovers.C.Salesmen.D.Fashion designers.
2024-01-30更新 | 238次组卷
共计 平均难度:一般