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题型:阅读理解-阅读单选 难度:0.65 引用次数:41 题号:19475191

To be honest, I’ve been missing the online shopping experience in China since I moved to the US four years ago. So when I noticed Shein becoming mainstream in the US over the past few years, I thought, Great! I finally have a Taobao replacement! So I went on my first Shein journey in August 2022.

But somewhere along the way, I started questioning why I enjoy this particular kind of shopping, and also what it means for an e-commerce platform to offer endless deals.

To be fair, there are Shein purchases that I’ve really enjoyed, like a $2 nylon watchband that feels better than my original Apple Watch band. I also think people should be able to choose quantity and price over quality, because the idea of demanding that people only buy premium products feels unrealistic.

But as it turns out, I’ve finally started to see through the illusion (错觉) of Shein-like platforms. To get these occasional incredible deals, you are encouraged to shop much more than is necessary or even reasonable. This illusion has worked for a long time and for a lot of people, including me! But it’s become harder and harder to ignore the environmental consequences of my purchases, and the ways in which platforms trick people into buying more and more.

And I don’t think I’m the only one experiencing that awakening. Broadly speaking, I think society is slowly but surely shifting toward recognizing the climate impact of mass-produced cheap goods. While these conversations have yet to happen as widely and furiously in China, companies like Taobao and Shein will inevitably have to answer the question of whether their business model is sustainable for everyone or only for themselves. So where are they heading from here? There’s certainly a lot of soul-searching for the industry to do.

And I’m doing some soul-searching of my own.

1. Why does the author mention a “$2 nylon watchband”?
A.To compare it with her original band.B.To persuade readers to buy it.
C.To show her satisfaction with Shein.D.To show its cheapness.
2. What does the underlined word “premium” mean in the third paragraph?
A.High-quantityB.Expensive.C.High-quality.D.Original.
3. What do the customers tend to do with the illusion of Shein-like platforms?
A.They get incredible products on sale.
B.They often buy much more than what they need.
C.They ignore the environmental impacts.
D.They are tricked into buying more and more reasonable products.
4. What is a consequence of endless deals in e-commerce platforms mentioned in the passage?
A.Serious environmental damage.B.Decline in physical shopping.
C.Severe energy shortage.D.Disturbing moral dilemma.

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【推荐1】When I first got involved in digital marketing in the mid-1990s, online shopping was in its beginning. It's hard to believe that many consumers(消费者)were unwilling to buy online at that time. Nowadays, online shopping, however, has become the most popular way of buying goods, especially during the holidays. More and more people enjoy online shopping, choosing the goods they want and having them delivered to their door, sometimes within hours.

We are buying more online than ever. Our rapidly growing delivery culture is a challenge, says Tim Anderson, head of transport at the Energy Saving Trust. "It's easy to go online and buy things cheaply. They might have been shipped from foreign countries, made from raw materials and they arrive at our homes at little or no cost.”

In an ideal world, online shopping could be a better choice than making individuals trips to the store. "We don't live an ideal world, however, but one in which profit is crazy. We don't behave, and online retailers(零售商)don't encourage us to behave, in a reasonable way," says Julian Allen, a researcher at the transport studies department at the University of Westminster.

Once, we were prepared to wait, but now we want the same-day delivery. That tends to mean goods are being delivered in smaller and smaller numbers. We have vehicles(车辆)shooting all over the place making single deliveries. We have the idea of "free" delivery, which is a selling point for retailers, but it's not free in what it costs the retailers and what it costs in environment.

The growth in hot-food delivery services, such as Deliveroo and Uber Eats, has been considerable. "It's totally ineffecient(无效率的)to deliver a single meal in a car or motorbike," says Allen. "Bicycles would help in terms of pollution, but the trend has been to move away from bikes as these firms enlarge their networks so it's not possible." Therefore, shop at the local stores, especially if you can use green transport.

1. What can we know from Paragraph 1?
A.People's shopping habits have changed a lot.
B.Online shopping develops faster than people thought.
C.Online shopping has improved our life quality.
D.People's ideas of shopping become more reasonable than before.
2. Why are Julian Allen's words mentioned in Paragraph 3?
A.To show it is important to behave ourselves.
B.To explain why people stop shopping at local stores.
C.To show people tend to shop unwisely online.
D.To explain how online retailers encourage shopping.
3. From the Paragraph 4, we can infer_______________.
A.Deliveries of online goods should be improved.
B.Deliveries of online goods shouldn't be made free.
C.The free delivery doesn't offer a fast service
D.The same-day delivery is done at the cost of the environment.
4. What's the author's purpose in writing the text?
A.To advise people to use public transport
B.To encourage people to make green shopping.
C.To require delivery companies to improve their service.
D.To ask people to buy environmentally-friendly goods.
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A consumercomplaint or customer complaint isan expression of dissatisfaction on a consumer’s behalf to a responsible party. It can also be described in a positive sense as a report from a consumer providing documentation about problems with a product or service.
So what are the common reasons for customer complaints? The most common complaints about retail(零售) storesfall into several aspects. First, they have to circle the filled parking lot endlessly, which is a waste of time and a test for their patience. They also can’t stand clutteredshelves, over-loaded racks, out-of-stock items and long check-out lines. Worst of all, sometimes some salespeople are rude, turning their mood into a bad one.
In fact, some modern business consultants urge businesses to view customer complaints as a gift but not a trouble.Some retailers, however,ignore complaints or deal with them dishonestly, which can cause a chain of events like bad reputation, leave theirbusiness with fewer and fewer customers. The resulting “snowball effect” can be disastrous to retailers.In the most severe cases, it can even cause companies to shut down.
Increasing competition is forcing companies to take more effective measures to satisfycustomers and better their customer service.During peak shopping hours, some moonlighting(业余兼职的) local police have been employed as parking attendants bysome retailers to solve the parking problems. Some hire flag wavers to direct customers to parking spaces that are empty. This guidance can avoid confrontation between those eyeing the same parking space.Retailers can relieve the headache by redesigning store layouts, pre-stocking sales items, hiring the cashiers with much experience, and having sales representatives on hand to answer questions.Most importantly, salespeople should be trained to deal with angry customerswith politeness.Try their best to resolve the problem if they can.
Quickly and properly solving customer complaints can help retailers smooth over issues and their business can grow and prosper.

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【推荐3】Have you ever bought anything useful for the useless item you bought earlier? This cycle just goes on and on, and you will end up with tons of useless stuff. This is a phenomenon we call The Birdcage Effect.

You don’t feel like having a pet animal. One day, your friend sends you a birdcage as your birthday present, telling you to put it on your table. Of course, you agreed. Then multiple people pass by asking you where the pet bird is. After you answer no, people suggest you get one for the birdcage. Finally, you buy one bird, then bird treats, toys, and even clothes. You keep adding more items to the bird’s bill. Is there anything wrong?

As the name suggested — the birdcage effect holds back people’s ability to think from the outside of a birdcage. You buy a pet bird — which you never thought about having — because of the birdcage. This effect is mainly caused by you voluntarily assuming that the birdcage is part of your table; it acts as one of the conditions instead of a variable — which it is supposed to be. Therefore, you will end up spending the necessary money on something unnecessary. For example, buy 1 get 1 for free — the discount caged you so that you are getting something excess that is unneeded.

Now, it comes to how to avoid the birdcage effect. First, we need to be result-oriented: when dealing with a birdcage, telling yourself to consider the result before stepping on the path is a wise approach. Moreover, it’s significant to remember that less is typically better than more. When given a “birdcage”, throwing away the birdcage may seem ignorant and wasteful; however, it will stop you from getting a bird —or in other words, wasting more money on unnecessary things.

The birdcage effect is difficult to get rid of. However, it can be prevented if we properly control our unreasonable needs. Do not let an object lead your action, but let your logical mind guide your decision.

1. Which is The Birdcage Effect as described in the passage?
A.Buy flowers for an unwanted vase.B.Behave better with others’ praise.
C.Get a birdcage for your bird pet.D.Throw a birdcage to avoid waste.
2. What do we know about The Birdcage Effect from paragraph 3?
A.It leads to the gathering of something necessary.
B.It limits our ability to understand outside the box.
C.It encourages us to consider the birdcage as a variable.
D.It helps us save money by spending on discounted goods.
3. Which of the following may the author agree?
A.Keep everything and avoid waste.
B.Ignore outcomes and always buy more.
C.Consider the discount and add more to the bill.
D.Free yourself from ill-suited items and simplify life.
4. What message does the passage mainly convey?
A.Get rid of our desires at all times.B.Allow an object to control our choices.
C.Make logical and result-driven decisions.D.Make good use of The Birdcage Effect in our life.
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