Zara is now one of the world’s hottest fashion chains. The secret to its success is that Zara stands out in supply chain management. In fact, Zara succeeds by first breaking and then rewriting industry rules.
Industry rule number one: Avoid stock-outs (缺货). From Zara’s point of view, stock-outs are a good thing, since occasional shortages contribute to a shopper’s urge to “buy now”. At Zara, items sell out fast, with new products arriving at stores twice a week. By giving just a short window of opportunity to purchase a limited quantity of products, Zara’s customers are motivated to visit the stores more frequently.
Rule number two: Outsource (外包) for cheaper production. In contrast to traditional outsourcing production, Zara has developed a super-responsive supply chain by concentrating more than half of its production in Spain (the birthplace) and its nearby countries. This means it can design, produce, and deliver a new item of clothing to its stores in a quarter of the normal time. Also, outsourcing may not necessarily be “low cost”. Errors in trend prediction can easily lead to unsold inventory (库存), forcing their retail stores to offer bigger discounts (打折). Zara’s ability to design and make new clothes quickly means shorter lead times and an ever-changing inventory. So it sells more at full price.
Rule number three: Go for efficiency through mass production. By producing products in large quantities, as is the industry norm, companies can benefit from it. Zara, however, intentionally deals in small numbers. Because of the greater flexibility and speed this approach affords, Zara does not worry about missing the boat when it comes to trends. When new trends emerge, Zara can react quickly. Also, it runs its supply chain with a fast but predictable rhythm: Every store places orders on Tuesday/Wednesdy and Friday/Saturday. Both store staff and regular customers know exactly when shipments will arrive.
Certainly, Zara has no shortage of competitors. But few have successfully copied its fast fashion and flexible business model yet.
1. Why do customers visit Zara stores more frequently?A.Because of its regular huge discounts. |
B.Because of its wide variety of clothing. |
C.Because of the high quality of its products. |
D.Because of limited availability of its items. |
A.By predicting future fashion trends accurately. |
B.By designing and making new clothes quickly. |
C.By making most of goods in or near its headquarters. |
D.By having factories in different countries around the world. |
A.Being too late for delivery. |
B.Working on a tight schedule. |
C.Failing to take advantage of a chance. |
D.Producing products in large quantities. |
A.Ups and downs of Zara. |
B.Secrets to Zara’s success. |
C.Rules of the fashion industry. |
D.Competition in the fashion industry. |
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【推荐1】The Internet plays a big part in human life. We use it for work and pleasure. We use it to learn a new language. We find advice on it. We use it to connect with family and friends. We use it to stay in touch with events we care about. The list goes on and on.
Well, that train has left the station. This expression means there is no going back to an Internet-free life. But can using the Internet too much be bad for our health? It might be, researchers say. A new study finds that heavy Internet use may be connected to high blood pressure in an unlikely group: teenagers.
High blood pressure makes your heart and blood vessels work too hard. Over time, this extra pressure increases your risk of a heart attack. High blood pressure can also cause heart and kidney disease. It is also closely linked to a brain disease.
The Henry Ford Hospital in Detroit, Michigan did the study. 335 young people, from 14 to 17 years old , took part in it. 134 of the teens were described as “heavy Internet users.” And researchers found that out of these 134 teens,26 had high blood pressure. The researchers say the study is the first to connect heavy web use with high blood pressure. Other research has connected heavy Internet use with anxiety, depression and obesity.
The lead researcher is Andrea Cassidy Bushrow. She said, “Using the Internet is part of our daily life, but it shouldn’t ruin us.” Ms. Cassidy Bushrow adds that it is important for teens to take regular breaks from their computers or smartphones and do some kind of physical activity. She also suggests that parents limit their children’s use of the Internet to two hours a day, five days a week.
1. The expression “that train has left the station” in Para. 2 is used to show________.A.the Internet develops rapidly | B.no one can escape from the Internet |
C.the Internet can provide whatever we want | D.there is no going back to an Internet free life |
A.Causes of high blood pressure. | B.The harm of high blood pressure. |
C.The disadvantages of Internet use. | D.Ways to prevent high blood pressure. |
A.teenagers shouldn’t use the Internet |
B.the Internet will ruin human life in the future |
C.smartphones are more harmful than computers |
D.regular breaks are necessary when using the Internet |
A.Heavy Internet users are mostly teenagers | B.How to prevent teenagers from the Internet |
C.Too much Internet use may be bad for teenagers | D.Every coin has two sides—so does the Internet |
【推荐2】Before she leaves home in San Francisco, California, Jennifer Schaefer, puts on long sleeves and a big hat she calls her “personal umbrella.” With her fair skin, red hair, memories of bad childhood sunburn, and a family history of skin cancer, Schaefer is painfully aware of the danger of exposure to ultraviolet(紫外线) radiation, which accounts for the vast majority of skin cancers.
So she finds it unbelievable how few people bother with sun safety, with most preferring sun worship to sun protection. “In our culture, it’s almost funny to be too protected,” she says, highlighting the way her friends tease her when she puts on her bathing suit-a protective 'rash guard' top and knee-length board shorts."We're slowly starting to become aware of the long-term effects of the sun, but it's like global warming-people are not going to make serious changes until they feel a direct impact."
That impact has helped push Australians, who are famous for sun loving, into changing their behavior. With its high solar ultraviolet levels and mostly fair-skinned population, Australia has the highest rate of skin cancer in the world. But after decades of increase, the melanoma(黑色瘤) rate began to stay at a steady level in the mid-1990s.The incidence of melanoma among young people's is now falling, as national surveys show that most Australians-more than 70% of adults and 55%of adolescents-no longer prefer a tan(棕褐色).
A 2013 study shows that, in addition to Australis, a handful of countries-notably New Zealand, Canada, Israel, Norway, the Czech Republic(for women)and the United States(for white men)-have melanoma rates that are declining or stabilizing among young people.
Back in San Francisco, Jennifer Schaefer is doing her best to educate the next generation. Her eldest daughter automatically puts on a hat to go outside. “Habits really start in children-it is like brushing your teeth,” she says.
1. By describing Schaefer's bathing suit, the author suggests that Schaefer_____.A.does not mind the teasing by her friends |
B.attaches great importance to sun protection |
C.goes to extreme measures to avoid the sun |
D.is more interested in surfing than sunbathing |
A.Sun protection programs are developing quickly. |
B.Their citizens prefer to be pale rather than get tanned. |
C.Skin cancer rates are not increasing among the young. |
D.Women and white men have the lowest rates of melanoma. |
A.It makes the conclusion more meaningful. |
B.It makes a complex concept easier to understand. |
C.A serious topic is made more cheerful and attractive. |
D.A familiar example supports the point made by the author. |
A.To help individuals know how to make medical decisions. |
B.To call for more research into ultraviolet radiation effect. |
C.To draw the public's attention to ultraviolet radiation effect. |
D.To honor a mother for her research into ultraviolet radiation. |
【推荐3】Each generation -- from Baby Boomers to Generation X to Millennials -- has its own set of values and characteristics. But one thing common to all generations is that they are suffering from stress. In a recent poll by the American Psychological Association (APA), all age groups now report higher levels of stress than in the past. Baby Boomers (those born roughly between 1946 and 1964, and who are now moving into their retirement years) said that they are stressed about earnings and health issues. Gen Xers (born roughly between 1965 and 1980) are concerned about work, income, and job stability. However, Millennials (born roughly between 1981 and 2004) are turning out to be the most stressed-out of all the generations. Poll results indicate that stress levels for these younger respondents are significantly above average. So what’s worrying the Millennials?
Millennials are the first generation to grow up with computers in the home and the classroom. Due to the rise of modern technology and social media, they are constantly showered with information. Over time, this information overload can become too much to handle and can result in stress, which in turn can cause serious physical, psychological, and emotional problems. Another contributing factor, according to author Michael D. Hais, is that many Millennials have lived sheltered lives due to overprotective parents. These young adults lack problem-solving skills and may struggle with fear of failure once they leave home. Making matters worse, the 2008 economic depression occurred when many Millennials were graduating from high school or college. The resulting economic slowdown reduced the number of available jobs for graduates. Sure enough, in the APA poll, Millennials said that work, money, relationships, family responsibilities, and the economy are the main stressors in their lives.
However, the poll results may be a bit misleading as they don’t take into account public attitudes toward stress and mental illness. Ronald Kessler of Harvard Medical School, who has studied the prevalence (流行) of mental disorders in the U.S., points out that changes in social attitudes have helped reduce the stigma attached to mental illness over the years. For example, the creation of health-related television programming and specialty magazines such as Psychology Today have contributed to greater public awareness of mental health issues. According to psychologists, younger people now are more willing to admit to them that they are under stress than in the past. “There is not a lot of evidence of true prevalence having gone up,” Kessler says. “It looks like younger people are in worse shape, but unfortunately, we just don’t know.”
1. It can be learned from the results of the APA poll that ______.A.All age groups are experiencing more stress than before. |
B.Millennials have more stress than before, but other age groups aren’t. |
C.Compared with other age groups, Millennials have more overprotective parents. |
D.Stress levels are down for all age groups, but they’re down the most for Millennials. |
A.Health. | B.Occupation. | C.Money. | D.Weak economy. |
A.Behavior. | B.Shame. | C.Symptom. | D.Complexity. |
A.They fail to keep good body shape. |
B.They are more interested in health-related media. |
C.They are more willing and courageous to face up to their fault. |
D.They are more willing to seek professional help to deal with stress. |
【推荐1】When astronauts land on Mars, a couple of decades from now, perhaps, they’ll need to find a way to communicate-with each other, with equipment on and around the planet, and with mission control back on Earth. Despite living so far from home, they’ll no doubt want to connect with loved ones, or stream their favorite shows or music.
But setting up a Wi-Fi connection to Earth’s internet won’t be a choice. Earth is simply too far away—around 55 million to 400 million kilometers, depending on where the planets are in their orbits. We will need another strategy.
Establishing good communication equipment is essential for human missions to Mars. Researchers are testing ways to upgrade existing networks, along with some far-out alternatives. For example, NASA’s Psyche mission, which lifted off in October with the job of exploring an asteroid (小行星) between Mars and Jupiter, will also test the communication using lasers. Lasers could carry far more data than the radio waves that have been used from the earliest days of space travel.
There is no strategy which can get rid of the time lag in communications between Earth and Mars; a message moving at the speed of light takes anywhere between 4 and 24 minutes for a one-way trip. In other words, a quick ping to mission control is out of the question, not to mention a WhatsApp call home.
There’s also the issue of solar conjunction (聚合), says Parfitt, when the sun comes between Earth and Mars. This happens for a couple of weeks every two years or so, cutting off communications between the planets. The last one took place in November.
But new approaches could open possibilities that make communications on Mars more like what we experience here on Earth. At least one research team has wondered: What if Mars had its own internet?
1. What discourages Mars to have a net connection to Earth?A.The Earth is too far to reach. | B.The Earth is hard to identify. |
C.The current strategy doesn’t work well. | D.Many planets are blocking the signals. |
A.Raising a question. | B.Giving an example. |
C.Listing numbers. | D.Comparing facts. |
A.Laser carries less data than the radio waves. | B.There is no such thing as time lag. |
C.It takes only four minutes for a single trip. | D.The process could sometimes be cut off. |
A.The possible mission of the astronauts on Mars. |
B.The communication among the astronauts on Mars. |
C.The possibility for Mars to have its own network. |
D.The opinions given by experienced astronomers. |
These two special days are celebrated in many different ways. On Mother’s Day people wear carnations(康乃馨).A red one symbolizes a living mother. A white one shows that the mother is dead. Many people attend religious services to honor parents. It is also a day when people whose parents are dead visit the cemetery. On these days families get together at home,as well as in restaurants. They often have outdoor barbecues for Father’s Day. These are days of fun and good feelings and memories.
Another tradition is to give cards and gifts. Children make them in school. Many people make their own presents.These are valued more than the ones bought in stores. It is not the value of the gift that is important,but it is “the thought that counts.”Greeting card stores,florists,candy makers,bakeries,telephone companies,and other stores do a lot of business during these holidays.
1. Which is NOT a reason for children to show love and respect for parents?
A.Parents bring up children |
B.Parents give love and care to children |
C.Parents educate children to be good persons |
D.Parents pass away before children grow up |
A.Mother’s Day and Father’s Day are both in May. |
B.Fewer women worked outside the home in the past. |
C.Not all the children respect their parents. |
D.Fathers are not as important as mothers at home. |
A.people usually have family parties |
B.everyone goes to visit the cemetery |
C.children always go to parents’home |
D.hand-made cards are the most valuable gifts |
A.They sell flowers. |
B.They make bread or pastry. |
C.They offer enough room for having family parties. |
D.They sell special clothes for Mother‘s Day and Father’s Day. |
【推荐3】Many research groups are testing “ink” made from silk proteins to print human tissues, even organs. The process is a less costly alternative to conventional 3-D printing with collagen, a key protein mainly existing in the mammal’s (哺乳动物) cells. Researchers in Assam, a state in India, are investigating using local silkworm species for the task—they recently submitted a patent for bioinks using a combination of proteins obtained from local silkworms. The scientists have woven them into tissue structures ranging from ears to heart.
Silk is a natural substance which is strong and completely biodegradable (可生物降解的), well suited for applications in tissue engineering. For instance, to bio-print an ear, researchers dissolve silk fibers. They carefully mix the sticky liquid with a patient’s stem cells, then build structures layer by layer with a 3-D printer. Finally, the cells grow and replace the silken proteins and finally change into a natural substance in human body.
Compared with common—used chemicals as adhesive (黏合剂), wild silk is also perfect to cross-link silky tissues, which helps to maintain a 3-D structure. Also, the wild silk has spots that cells naturally attach to, which allows cells to stick to the silk structure rapidly. “These silks are ideal candidates for bioinks because they can be combined to build strong human tissues” says Mandal, the lab’s lead investigator. “This is important, for example, when making bones,” he add.
“Obtaining and purifying collagen from animal remains is complex and expensive.” says David Kaplan, an expert in biomedical engineering, when asked about the advantages. Compared with collagen, silks have an immense advantage in terms of supply and processing. Local sourcing is also a clear plus in their use in India.”
Mandal and his colleagues have already created original structures, including bone and soft tissues of the heart and liver. Reconstructing a human knee complex tissue at the ends of a bone will be next.
1. What does the underlined word “bioinks” refer to?A.Silk proteins. | B.Collagens. |
C.Certain chemical. | D.Tissues. |
A.An artificial ear. | B.A silken ear. |
C.A real ear. | D.An original ear. |
A.They are biodegradable and strong. |
B.They are inexpensive and uncomplicated. |
C.They are harmless and attachable. |
D.They are pure and available. |
A.Final Solution—Wild Worms for Medical Treatment. |
B.Silky Tissue—Worm Proteins Ready for 3-D Bioprinting. |
C.Bioink—Cheap Alternative for Conventional Operations. |
D.Protein—Key to Repairing Human Organs. |