A young woman holds up a book and smiles. “This is day one of me reading ‘The Song of Achilles’,” she says. The video jumps forward. “And this”, she cries, her face stained with tears, “is me finishing it.”
A new form of literary criticism is boosting sales of books. This is BookTok, as the literary wing of the app TikTok is known. Imagine the emotional pitch of a Victorian melodrama, add music, and you have the general idea. BookTok is passionate. It is also profitable—at least for publishers.
Bloomsbury, a publishing house based in Britain, recently reported record sales and a 220% rise in profits, which Nigel Newton, its boss, put down partly to the “absolute phenomenon” of BookTok. On Amazon, BookTok is so influential that it has leapt into the titles of books themselves. The novel “It Ends With Us”, for instance, is now listed as “It Ends With Us: TikTok made me buy it!” Evidently, TikTok did a good job: the romance is riding high in the top 100 in both Britain and America.
At the same time, BookTok pushes back against publishing amnesia(失忆症). Books are imagined to award immortality (不朽) to authors—to be a “monument more lasting than bronze”, as the Roman poet Horace wrote-but the lifespan of most is extremely short. Dig out a list of bestsellers from 20 years ago: not only are today’s readers unlikely to buy them, most won’t have heard of them.
BookTok is reviving backlists. One reason published it, says Philip Gwyn Jones of Picador, a British publishing house, was that, under its influence, old titles were creeping back into the bestseller charts. It offers such books “a second life”, and he applauds it. “Eventually, a great book finds its readers,” Mr. Gwyn Jones says. “You just have to hope that, unlike Kafka, authors don’t have to die before that happens.” Start trending on BookTok, and they won’t.
1. What is paragraph 1 aimed at?A.Boosting sales of books. |
B.Introducing the topic of the text. |
C.Describing the woman’s feelings. |
D.Illustrating the book The Song ofAchilles. |
A.To promote the book via BookTok. |
B.To introduce the romance book in BookTok. |
C.To present the influence of the book in BookTok. |
D.To show the increase of book sales due to BookTok. |
A.BookTok makes his books masterpieces. |
B.Quite a few people read his books earlier. |
C.He died before his books were recognized. |
D.His books are not well received all the time. |
A.BookTok can make books live forever. |
B.It became a main form of literary criticism. |
C.Many authors promote their books via BookTok. |
D.It makes previously published books popular again. |
相似题推荐
【推荐1】Do students learn as much when they read digitally as they do in print? Investigators have been trying to determine whether students do as well when reading an assigned text on a digital screen as on paper.
A number of researchers have sought to measure learning by asking people to read a passage of text, either in print or on a digital device, and then testing for comprehension.
Most studies have found that participants scored about the same when reading in each medium, though a few have indicated that students performed better on tests when they read in print.
Since in standardized testing, reading passages and answering questions afterwards may tell us little about any deeper level of understanding, some researchers are beginning to pose more subtle questions.
When people were asked to read d story in print or on a digital device and then to reconstruct the plot development, the answer is: Print yielded better results. When people were asked to read by choosing how much time to spend on each platform, the researchers found that participants devoted less time to reading the passage on screen and performed less well on the following comprehension test.
So, how does the learning question relate to educational goals?
To become skilled in critical thinking, students need to be able to handle text. The text may be long, complex or both. To make sense of it, students cannot skim, rush ahead or continually get distracted. So, does reading in print versus on screen build critical thinking skills?
When asked in which medium they felt they concentrated better, 92 percent replied “print”. For long academic reading, 86 percent favored print Participants were also reported to be more likely to reread academic materials if they were in print
What’s more, a number of students indicated they believed print was a better medium for learning. By contrast, in talking about digital screens, students noted “danger of distraction” and “no concentration”.
Evidently, it’s not too hard to tell that a pattern did emerge: Print stood out as the medium for doing serious work.
1. What have the researchers asked participants to do on two reading media?A.Participants are tested in standardized testing for critical thinking. |
B.Participants are allowed to decide the time they spend on each platform. |
C.Participants are asked to read a story and then compose a similar plot. |
D.Participants are required to write a summary after skimming academic materials. |
A.Reading in print is more likely to form a deeper understanding. |
B.In standardized reading test, print is distinctively better than screen. |
C.Spending a little more time on screen, participants may have a better understanding. |
D.Reading on screen is of no benefit to improving reading ability. |
A.We should delete all the amusement apps from our cellphone. |
B.We should read more attentively and be able to analyse the text. |
C.We should be able to go through the most materials in the least time. |
D.We should search for more documents on digital reading devices. |
A.Studies on reading media |
B.Printed reading: better for serious work |
C.Digital screen or Printed paper? Reader decides. |
D.Strike a balance on reading media |
【推荐2】Are you looking to load up your e-reader with some new books to promote your career? Well,look no further. Here are four best sellers for you!
The Boss of You by Lauren Bacon & Emira Mears
This book is a goldmine for women looking to start their own business. As a freelance writer (自由撰稿人), I read it several times when I decided to begin a career. I've folded so many pages in this book, and found some sections especially helpful, like the ones on figuring out start-up costs, drawing up a budget, and the ways to market yourself.
Suggested by Steph Auteri
The Path from Motherhood to Career by Diane Lang
I have used this book professionally myself after having my first child. Ms. Lang gives several choices that have worked for the women. At 62 pages long, every word counts. For moms that are still weighing choices, this book will help them decide if indeed it is time to go back to work.
Suggested by Anne Newton
Minding Her Own Business by Jan Zobel
Taxes are the same for women as are for men. Yet many women seem to have number anxiety that makes them feel they can’t deal well with their money. As a tax expert, I've seen this among my clients (客户) over the years. This book is designed for one-person businesses. Read it, and you’ll know what taxes to pay and what you needn’t.
Suggested by Jan Zobel
The Relationship Edge in Business by Jerry Acuff
For most women, the biggest challenges in our lives are the relationships we build and develop with our family and friends. Jerry explains how we can use those same relationship-building skills to build good relationships with our customers and co-workers that will help our business to grow soundly.
Suggested by Cyndy Kryder
1. What do we know about Steph Auteri from her recommending words?A.She was out of employment. | B.She was the author of the book. |
C.She's read the book carefully. | D.She's made a fortune by writing. |
A.To help readers manage taxes. | B.To tell readers how to start business. |
C.To advise readers to get on with colleagues. | D.To assist readers with re-employment. |
A.They are written by the same author. | B.They are recommended by experts. |
C.They are intended for women. | D.They are free to download. |
【推荐3】That youngsters were glued to online games on their smart phones was a great concern for Ngurang Meena, a school teacher in Nirjuli.The 30yearold social science teacher, who ran the Ngurang Learning Institute, an adult literacy centre, said that she felt disheartened when she read student papers.“The graph of student performance is falling every year.It breaks my heart whenever I see answer sheets — basic grammar skills are missing and there’s an absence of any cohesive (连贯的) expression.They lack guidance and their reading culture is almost zero,” Meena said.When her school and the centre she ran had to close due to infectious diseases, she planned to do something to address the problem.
Inspired by a similar proposal in Mizoram, Meena set up a bookshelf with around 80 books as well as some benches on the side of the road in Nirjuli on 30 August 2020, where passersby could spend time reading.The selections included motivational books, biographies and novels as well as comics for young children.“I have to please the minors with sweets to sit and read, but that is okay,” she laughed.
Meena’s bookshelf became a hit among youngsters who spent hours in the reading corner.Within two months, her effort became the talk of the town.
Now, generous contributions of books come in from the public and she is even receiving requests to set up such libraries in other parts of the state, including one in the capital, Itanagar.Since the tiny libraries are far from the main town, she also lends books out to those who want to read at home.
“I never thought that this would become such a big inspiration,” Meena said.“Since childhood, we have been told that books are our best friends.The next generation of kids is focused on games and other things.I don’t want them to head on the wrong track,” she added.
1. What’s the aim of Meena’s reading program?A.To care for youngsters lacking in reading. |
B.To help adults learn some cohesive expression. |
C.To keep Ngurang Learning Institute running well. |
D.To highlight the importance of reading for adults. |
A.She offered some rewards to them. |
B.She provided them with transportation. |
C.She chose novels with beautiful covers. |
D.She selected books covering every category. |
A.Small and useless. |
B.Influential and meaningful. |
C.Large but impractical. |
D.Widespread but unwelcome. |
A.Books:Sources of Knowledge |
B.The Roadside Reading Corner |
C.The Library:an Ideal place for the Young |
D.New Ideas about Setting a Reading Plan |
【推荐1】See a cellphone cover that you like on Taobao? Forget about placing an order, paying the bill online and waiting for days for it to be delivered to you. In the near future, you’ll be able to get it in minutes just by hitting “print” on your computer.
You might find it hard to believe that you could actually “print” an object like you would a picture. But it is not that hard to understand how it would work. Just as a traditional printer sprays ink onto paper line by line, modern 3D printers spread material onto a surface layer by layer, from the bottom to the top, gradually building up a shape.
Instead of ink, the materials the 3D printer uses are mainly plastic, resin and certain metals. The thinner each layer is—from a millimetre to less than the width of a hair—the smoother and finer the object will be.
This may sound like a completely new technology, but the truth is that 3D printing has been around since the late 1980s. Back then, it was barely affordable for most people, so few knew about it.
Last year, though, saw a big change in the 3D printing industry—printers became much cheaper. For example, 10 years ago a desktop 3D printer might have cost £20,000, while now they cost only about £1,000, according to the BBC.
Taken out of the factory and introduced to more diverse and common uses, 3D printing can create just about anything you can think of—flutes , bikinis, jewelry, aircraft parts and even human organs. In fact, scientists from Cornell University in New York have just made an artificial ear using a 3D printer, according to Science Daily. The fake ear looks and acts exactly like a natural one.
However, as 3D printing becomes more common, it may bring about certain problems—such as piracy. “Once you can download a coffee maker, or print out a new set of kitchen utensils on your personal 3D printer, who will visit a retail store again?” an expert in 3D printing told Forbes News. Even more frightening, what if anyone in the world could use a 3D printer to print out a fully functioning gun?
1. According to the article, in the future, the 3D printing technology will _______.A.enable people to make better purchases online |
B.change the way we make many products |
C.be applied as widely in our daily life as computers |
D.shorten the time it takes for people to get what they buy online |
A.The 3D printing technology was taken out of the factory. |
B.The 3D printing technology began to be used in various fields. |
C.The 3D printer was used for medical treatment for the first time. |
D.The 3D printer became more affordable for consumers. |
A.By giving examples. |
B.By making comparisons. |
C.By analyzing the cause and effect. |
D.By presenting research findings. |
A.Great Demand for 3D Printers |
B.Technology in the Future |
C.Online Shopping Disappearing |
D.Printing out Everything |
【推荐2】Artificial intelligence (AI) might be able to spot the next virus to jump from animals to humans, Scottish researchers report.
Identifying diseases before they become a threat to humans is challenging, because only a few of the nearly 2 million animal viruses can infect humans. By developing machine learning models, researchers can analyze genetic patterns of viruses that might infect people. “Our findings show that the zoonotic (动物传染人的) potential of viruses can be inferred to a surprisingly large extent from their genome sequence (基因组序列).” the researchers at the University of Glasgow reported. “By highlighting viruses with the greatest potential to become zoonotic, genome-based ranking allows further ecological and virological characterization to be targeted more effectively.”
The researchers said the models are only a first step in identifying animal viruses with the potential to infect humans, however. Viruses flagged by the models will need laboratory test confirmation before researchers pursue funding for further study. Although these models may predict if viruses might infect humans, that’s only one part of the broader risk. Zoonotic risk is also influenced by how destructive a virus is in humans, as well as its ability to transmit between people, and ecological conditions at the time of human exposure.
The findings were published online in the journal PLoS Biology. Co-author Simon Babayan said these findings add important information to that collected from genetic sequencing of viruses using AI techniques. “The more viruses are characterized, the more effective our machine learning models will become at identifying the rare viruses that ought to be closely monitored and prioritized for vaccine development.” Babayan added.
1. What is the significance of genome-based ranking?A.To identify viruses which have threatened humans. |
B.To discover human viruses that can infect animals. |
C.To highlight viruses with the slightest chances to become zoonotic. |
D.To target ecological and virological characterization more effectively. |
A.The fund for further study has been put in place. |
B.There is still a long way to go for AI models to function ideally. |
C.Viruses flagged by the models have been confirmed by researchers. |
D.Viruses’ transmission ability is the most influential factor for zoonotic risk. |
A.Positive. | B.Ambiguous. | C.Indifferent. | D.Doubtful. |
A.AI Models Spot Various Viruses in Nature. |
B.AI Models Monitor Vaccine Development. |
C.AI Models Predict Potential Zoonotic Viruses. |
D.AI Models Cure Potential Zoonotic Diseases. |
【推荐3】Artificial intelligence, or AI, has been applied in a wide range of fields to perform specific tasks, including education, finance, heavy industry, transportation, and so on.
Education
There are a number of companies that create robots to teach subjects to children ranging from biology to computer science, though such tools have not become widespread yet. Advancements in natural language processing, combined with machine learning, have also enabled automatic grading of assignments. AI has also led to an explosion in popularity of MOOCs, or Massive Open Online Courses, which allows students from around the world to take classes online.
Finance
Use of AI in banking can be tracked back to 1987. Banks use artificial intelligence systems to organize operations, maintain book-keeping, invest in stocks, and manage properties. Also, systems are being developed, like Atria, to translate complex data into simple and personable language. There are also wallets, like Wallet AI, which monitor an individual’s spending habits and provides ways to improve them.
Heavy industry
Robots have become common in many industries and are often given jobs that are considered dangerous to humans. Robots have proven effective in jobs that are very repetitive which may lead to mistakes or accidents due to failure in concentration and other jobs which humans may find degrading.
Transportation
Today’S cars can have AI-based driver assist features such as self-parking and advanced cruise controls. AI in transportation is expected to provide safe, efficient, and reliable transportation while minimizing the impact on the environment and communities.
Toys and games
Companies like Mattel have been creating AI-enabled toys for kids as young as age three. Using proprietary AI engines and speech recognition tools, they are able to understand conversations, give intelligent responses and learn quickly. AI has also been applied to video games, for example video game bots, which are designed to stand in as opponents where humans aren’t available or desired.
1. Which is true about AI and education?A.Robots have been widely used to teach children. |
B.AI has been used to grade students’ homework. |
C.AI has enabled more students to receive education at school. |
D.Education was the first field where A1 was used. |
A.Atria can help people understand complex data. |
B.Wallet AI can help people make more money. |
C.Robots’ jobs are considered dangerous to humans. |
D.Robots can help people concentrate. |
A.Today’s drivers needn’t learn to park their cars |
B.AI ensures safe, efficient, and reliable transportation |
C.AI-enabled toys is designed to improve kids’ intelligence |
D.Video game bots can fight against you in video games |
A.The latest progress in AI. | B.AI is of great use. |
C.Some applications of AI. | D.AI is used in all fields. |
【推荐1】On a normally peaceful residential road outside Hague, Dutch, the sound of machines and tools announces a not-so-quiet housing revolution. Four workers standing on a scissor lift guide a facade(立面)40 feet wide and one story tall into place against the existing wall. Its brickwork pattern and the windows, perfectly fit the building’s existing frame and openings.
This new building skin was one of a dozen such facades to be attached to local buildings. The project is part of a concerted effort to transform energy-inefficient public housing into a set of extremely low emission homes-without having to open a wall. The building was being wrapped in the equivalent of a winter jacket. A similarly premade, lightweight material, complete with solar panels, would be placed on the roof, too.
In Netherlands, a big number of greenhouse gas emissions result from energy loss in residential buildings. But retrofitting(翻新)homes to improve efficiency and reduce carbon footprint too often remains cumbersome and costly. The work requires a great many contractors(承包商)and up-front financing that is off-putting for homeowners, despite the long-term environmental and financial benefits.
The Dutch government began to face this climate challenge a decade ago by seed-funding, a nonprofit program known as Energiesprong. The initial investment helped bring together engineers, construction companies, financiers and house owners who figured out a way to mass-produce home retrofits.
House owners can now simply add an energy retrofit to that process, with attractive new facades and roofs. An automatic device takes precision measurements of a building’s entire outside in a matter of hours. The information is uploaded wirelessly to large factories where walls, windows, doors and solar roof’s are produced and fit together for the target building. Completed facades and roofs are trucked to the site and attached. Often, the building owner or residents see their annual energy costs fall to zero thanks to solar panels that sell extra power to the electricity supply in the country, at least during the summer.
1. Why does the author mention the scene of fixing a facade?A.To provide examples. | B.To introduce the topic. |
C.To make comparisons. | D.To support the argument. |
A.Unrealistic. | B.Unnecessary. | C.Unmanageable. | D.Uncontrollable. |
A.They cost less than before. | B.They can meet various needs. |
C.They are still time-consuming | D.They have brought in benefits. |
A.Power Is Generated on House Roofs | B.New Stylish Buildings Are Available |
C.Buildings Can Be Wrapped in Jackets | D.Greenhouse Gas Emissions Are Controllable |
【推荐2】Can you really find out where someone is from based on how they queue (排队)?And why — across the world — do some queues seem to take forever, while others, even of the same waiting time, seem to go relatively quickly?
Richard Larson, Massachusetts Institute of Technology professor and a world expert on queues, as well as various social scientists, believes how you queue does, in fact, often give away your origin. In the United States, how people queue even depends on which city they are from. “One of my findings is that you can tell a lot about the social culture of citizens by watching their micro behavior in queues. People in Boston, New York and Washington D. C. all queue in different ways,”he says. “In Washington, people queue at a random point in a sidewalk. These are government workers who know that the bus stops at this place at 4:05, so they queue up dutifully — first come first serve. I have never seen any such behavior in New York or Boston.”
No matter how “good” the queuers are, though, scientists agree that for the queue to function, it needs to be fair. As long as people are served in the order they are lined up, queue anger can be avoided.
This is the idea behind the winding queue behind ropes or barriers where, when you reach the front, you are directed to the next available server. It’s no faster than having individual lines all the way through. But it does mean that no one arriving after you will get served before you.
The final moments of the queue are also important. Research by INSEAD business school professor Ziv Carmon and Princeton University psychology professor Daniel Kahneman found that if our wait ends on a happy note — for instance, if the queue speeds up at the end — we will view that experience more positively, even if for most of the time we were very uncomfortable, quietly cursing (骂) the person in front.
1. How does the author introduce the topic?A.By analyzing facts. | B.By presenting findings. |
C.By raising questions. | D.By making comments. |
A.Some people get more pleasure from queuing up than others. |
B.The way you queue is a reflection of your cultural background. |
C.People from Washington behave better than those from Boston. |
D.The understanding of social distance varies from place to place. |
A.Queuing patiently. | B.No pain no gain. |
C.Queuing randomly. | D.First come first serve. |
A.One should take a positive attitude towards queuing. |
B.It is a good idea to keep queuing until the last moment. |
C.Waiting in a queue is anything but a pleasant experience. |
D.The movement speed of a queue might make a difference. |
【推荐3】Late in 1876, William Orton received advice from Alexander Graham Bell who offered to sell Orton his new invention, the telephone, for $100,000. Orton turned him down. “Why,” he laughed, “would any person want to use this ugly thing when he can have a clear written message sent to any large city in the United States?”
Hmmm. My point is: things that you don’t think will catch on sometimes do. Keep that in mind, for a moment, while I tell you that this season’s most popular party dressing trend is renting your dress, rather than buying it.
The idea for Girl Meets Dress was born when former fashion PR Anna Bance realized that the practice of lending designer dresses to stars to wear once for an event could be applied to ordinary people. Ten years on, Girl Meets Dress has more than 4,000 pieces to hire.“Sometimes you want to take an Uber; sometimes you want to drive your own car,” says Bance. In the same way, she predicts “half of women’s wardrobes are going to move into the cloud”. Girl Meets Dress is simple to use: no need to subscribe, you can try on up to three dresses and only pay for the one you wear, and two-night dress hire costs between £19 and £119 depending on the dress itself.
For her university ball, recent fashion graduate Lotti Martin-Fuller spent £20 on renting a dress worth £100. “I’ve always felt guilty about consuming fast fashion,” she says, “but also wanted to be up-to-date with fashion. As a student, I didn’t have £100 to spend on a dress I might never wear again.” Hirestreet’s founder Isabella West reports that youthful renters are proud to tell people their dress is hired.
Right now, demand is more than supply. Rent your dress. The planet will love you for it.
1. Why is the example of Bell used in the first paragraph?A.To describe Bell’s invention. |
B.To introduce the topic of the text. |
C.To stress the importance of the telephone. |
D.To compare the telephone with the telegraph. |
A.To catch up with the fashion. |
B.To help women borrow clothes from stars. |
C.To collect different types of designer dresses. |
D.To enable ordinary women to borrow designer dresses. |
A.It is simple to subscribe. |
B.It charges between £19 and £119. |
C.It offers over 4,000 dresses to choose from. |
D.It requires you to pay for the one you try on. |
A.Positive. | B.Negative. | C.Indifferent. | D.Neutral. |