Embedded (植入的) advertising has been running wild for decades. It forces its way into our daily lives, yet goes largely unnoticed. It’s become so perfectly inescapable that, at the end of the day, you just have to sit back and admire it — or at least accept it.
It used to be that embedded advertisements were harmless. They were obvious, but priceless too. These days, however, people have to draw the line when Tom Hanks makes best friends with a brand-name volleyball on the screen. Pretty soon may come the day when we can’t sit through a Renaissance-set show without local servants sporting the latest mobile phone! Many people have just grown indifferent to the brand promotion. It’s sad that we sometimes have to judge the worth of movies and shows based on how perfectly they’re able to include brands into a storyline.
We can look at The Social Network as an example of how embedded marketing can be destructive or made more pleasant. What could have been a two-hour ad for a famous social media site was instead fashioned into a thematic exploration of the network’s impact on its users. The film examines the networks expansion and makes us question how it has changed the concept of “connectedness” in the so-called information era. We really have to give credit for this.
In such cases the attempt is being made to introduce a certain amount of artfulness where there could have easily been none. Such examples are thought of as “progressive product placement”, which could serve as a model. If today’s embedded advertising can be dealt with in the clever and attractive way, people won’t remain either indifferent to or calm about it.
1. What is the feature of embedded advertising according to the first paragraph?A.Costly. | B.Meaningful. | C.Appealing. | D.Widespread. |
A.To compare two different kinds of ads. |
B.To show effect of present embedded advertising. |
C.To indicate the necessity of ads for products. |
D.To explain the development of embedded advertising. |
A.It is impractical. | B.It is questionable. |
C.It is praiseworthy. | D.It is complicated. |
A.It deals with the ads skillfully. | B.It explores artistic themes in films. |
C.It increases the brand exposure. | D.It introduces the products in detail. |
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【推荐1】MOTHER EARTH NEWS GUIDE TO VEGETABLE GARDENING
For years, millions of readers have turned to Mother Earth News for trusted advice on growing vegetables and fruits. This book covers decades of wisdom, bringing together all the essential techniques, complete growing guides, helpful tips, useful photographs,and inspiring illustrations for which Mother Earth News is known.
Plan for self-sufficiency with a garden focused on food! Choose from a variety of plans for kitchen gardens, and look through strategies for small-space gardening, and suggestions on soil pH. Longtime gardeners are sure to find something new on plans for extending the seasons.
That's right, garden through the seasons with dozens of vegetable-and fruit-specific growing guides. Start with your favorites or learn to love something new. In slower-growing or more challenging seasons, Mother is there to help. Whether you need to know the best vegetables to grow in the shade or the top gardening tips for soil health in winter, this book has it all. Subscribe from June1 to June 10 and save 30% off the cover price. If you pay with a credit card, you can save additional 2 dollars.
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1. What is Mother Earth News mainly about?
A.Techniques of taking photos. |
B.Advice on cooking delicious food. |
C.Tips on growing vegetables and fruits. |
D.Suggestions on beautifying your garden. |
A.$ 17. 53 | B.$ 8. 37 | C.$ 25. 9 | D.$ 19. 53 |
A.A short story. | B.An introduction to a book. |
C.A book review. | D.An advertisement for a book. |
【推荐2】Four Art Exhibitions to View in N. Y. C.
“Arts of China” at the Brooklyn Museum (ongoing)
These exhibitions successfully combine attractive pieces by contemporary Chinese artists with the institution’s century-old collection, drawing 5,000 years of art into a single thrilling conversation. Look out for the 14th-century wine jar decorated with unusual paintings of a whitefish, a mackerel, a freshwater perch and a carp.
(Will Heinrich) 718-638-5000, brooklynmaseum. org
“In Pursuit of Fashion: The Sandy Schreier Collection” at the Metropolitan Museum of Art (through May 17)
Featuring about 80 pieces of clothing, this exhibition is, more than anything else, the reflection of one woman’s love affair with fashion. Schreier’s collection contains all the major names, but what defines it more than anything else is her own appreciation of pretty things.
(Vanessa Friedman) 212-535-77l0, metmnseum. org
“Edith Halpert Alepert and one Rise of American Art” at the Jewish Museum (through Feb. 9)
This rare show covers the life of an influential art gallery, founded in 1926 by Halpert. Skilled at both business and publicity, she represented excellent pre-war American artists like Stuart Davis and Jacob Lawrence and promoted folk art.
(Roberta Smith) 2l2-423-3200, thejewishmuseum. org
“Nature—Cooper Hewitt Design Triennial” at Cooper Hewitt, Smithsonian Design Museum (through Jan. 20)
Plastics transformed the material world after World War II. Today, they pollute our oceans. A better future will be made with... algae. “Nature” provides us with a post-consumption future.
(James S. Russell) 212-849-2950, cooperhewitt. org
1. Where can you go to enjoy both ancient and modern art?A.The Jewish Museum. | B.The Metropolitan Museum of Art. |
C.The Brooklyn Museum. | D.Cooper Hewitt, Smithsonian Design Museum. |
A.It consists of Friedman’s major collections. | B.It sees the rise and fall of American folk art. |
C.It talks about the pollution of plastic materials. | D.It provides fashion lovers with a clothing stage. |
A.cooperhewitt. org | B.thejewishmuseum. org |
C.metmuseum.org | D.brooklynmuseum.org |
【推荐3】As a volunteer, you will discover the unique opportunity of visiting the real world beyond the tourist window and become immersed in the cultures you visit. For many travelers, this time spent working on meaningful projects and getting to know the local area and its people is often regarded as their most memorable, enjoyable and fulfilling experience.
Who can volunteer?
Kaya volunteers are 18-80 years old people with an adventurous spirit. Whether you have time for a 2-week trip or a 6-month break, traveling on your own, with a group or with your family, or you are a student, taking a break from your study or have even retired, they will find a project that can use your help.
What types of projects can you do?
Kaya’s project advisers work with you to decide which project is best for you and what type of work you like to do. You can work in the following fields:
*Environmental preservation — From the Ecuadorian rainforest to the jungle of Thailand, repair the damage done to some of the most beautiful and diverse places on earth.
*Work with children — They have over 40 projects working with children across the world in orphanages, schools and shelters for the abused, and disabled.
*Sports — Through sports their projects can provide opportunities for health education and the development of life skills such as teamwork, communication, discipline and self-confidence.
*Education-From English teaching to education programs for special needs and minority groups, give greater opportunity to the disadvantaged through education.
All projects include airport pick-ups and drop-offs, accommodation, orientation and 24-hour support. Many of their placements also include all meals and some language classes so that you can get even more involved.
1. What’s the author’s purpose in writing this passage?A.To inspire people to volunteer. |
B.To show the advantage of volunteers. |
C.To cal on volunteers to take part in certain projects. |
D.To explain different projects to volunteers. |
A.Receive some extra pay for their work. | B.Travel around for free. |
C.Help the local people with their work. | D.Visit the local places of interest. |
A.Few people are willing to do the voluntary work. |
B.There are almost no restrictions set on volunteers. |
C.People without voluntary experiences are not welcome. |
D.Junior school students can participate in the project. |
【推荐1】Do you like to bury your head in a good book? Getting absorbed in a good story is a great way to relax. It improves your literacy, and, according to some experts, it’s good for your health as well.
For the purist, the only way to digest a good story is with a paperback or hardback book. Being in print, it’s possible to feel and even smell the book. And of course it’s very portable.
The e-book has become popular in schools, too, and according to one school in London, it’s encouraged more children to read.
The recent lockdowns due to the coronavirus pandemic have certainly given us all time to read more, and in the UK at least, sales of physical books have risen strongly.
A.Last year, some 202 million paperbacks and hardbacks were sold. |
B.Reading books does not rate highly among Britons as a leisure activity. |
C.For adults, e-books are certainly a lightweight way of accessing our favourite literature on the move. |
D.But for those who can’t or don’t want to look at the text in a book, there are audiobooks to listen to. |
E.Research has shown that readers remember more information reading from paper books than e books. |
F.But the traditional book has had a rival (竞争对手) in recent years from e books, which are read on e-readers or tablets. |
G.Studies show that it can increase our emotional intelligence as we understand a range of perspectives and motivations. |
【推荐2】The threat of climate change and warming oceans is growing bigger for the world’s coral reefs, which are struggling to adapt to increasingly bad waters. Scientists at the University of Pennsylvania have showed a new way we may be able to limit the damage — taking coral species that have already survived severe heat stress and transplanting them to degraded reefs to sow the seeds (播种).
We are seeing a lot of focus from environmental scientists on how corals can be made more resistant to heat stress. Some creative solutions include planting them with helpful bacteria, developing tougher species through a new technique and feeding them medicine to increase their chances of survival.
All of these are part of the effort to prevent the changes brought upon corals by abnormal sea temperatures, which causes algae (藻类) living in them to become stressed and break free. This leaves the coral without a key source of food and causes them to turn white (coral bleaching), and in a lot of cases, die off, as seen in the bleaching events to trouble Australia's Great Barrier Reef in recent years.
An eco-friendly solution being explored by the University of Pennsylvania team focuses on corals that have already proved themselves in the face of severe bleaching events. The scientists searched for Hawaii's coral reefs, which survived severe bleaching in 2015, with. The intention of studying how they respond to being placed in an entirely different environment. “The cool thing was that we didn’t see any differences in their bleaching response after this transplant, and they were still in good condition,” says Katie Barott, who led the research team.
While the findings promise well, these techniques to address the broader problem isn’t a practical solution. “Techniques like this can buy us a little time, but there isn’t a substitute for limiting carbon emissions,” says Barott. “We need global action on climate change because even bleaching-resistant corals aren’t going to survive forever if ocean warming keeps increasing as fast as it is today.”
1. What is the second paragraph mainly about?A.The need to plant corals. | B.The work to develop new corals. |
C.The need to save weak corals. | D.The work to help corals to survive heat stress |
A.They may die of hunger. | B.They are harmful to fishes. |
C.They change color to green. | D.They hide themselves deep in the sea. |
A.Slowly. | B.Normally. | C.Rapidly. | D.Hard. |
A.Culture. | B.Health. | C.Environment. | D.Tourism. |
【推荐3】How important is fish farming? Very. Although it's an ancient business, the rise of aquaculture has been one of the biggest revolutions in food supply over the past half century.
Aquaculture has made fish more affordable for consumers around the world, popularizing the consumption of what used to be expensive, and easing the pressure on hard-pressed wild stocks. Aquaculture also has many clear environmental benefits: compared with other ways of growing animal protein, it uses little or no land, and has low greenhouse emissions. And while the world has traditionally had a bad record of regulating wild fishing, fish farming generally occurs within the boundaries of governments, meaning it should, in theory, be much easier to ensure that good practices are upheld.
Crowding large numbers of fish into limited spaces means that waste products, including waste, uneaten food and dead fish, are poured into the surrounding waters, polluting them. Besides, the pesticides and drugs used to treat conditions that upset fish in concentrated numbers can also affect local wildlife. Many farmed fish are fed on other fish, so the industry also puts pressure on wild stocks:about a fifth of all caught fish, some 18 million tonnes, is used for fish oil and fishmeal production. There is also the problem of fish escaping, with potentially dangerous effects on surrounding ecosystems.
In 2018 the Scottish Parliament’s environment committee published a report into the fish farming industry’s environmental effects, stating that key problems simply hadn’t been tackled, and that the Scottish government’s plan to double salmon output by 2030 could cause“irrecoverable damage”to ecosystems. Since then, protections have been toughened. There is now more pressure from regulators to situate farms in remote, deep-water locations. Meanwhile, though, catches of Scottish wild salmon have fallen to their lowest level since records began in 1952. “There are good reasons for fish farming and real dangers to it as well. ”concludes an official. “The question is how to make it work. ”
1. How has fish farming benefited people?A.It has many clear environmental effects. |
B.It can monitor the wild fish in 1imited areas. |
C.It makes it easier for more people to consume fish. |
D.It’s easier for the government to make fish product. |
A.The reasons for fish farming. | B.The downsides of aquaculture. |
C.The development of sea exploring. | D.The effects on surrounding ecosystems. |
A.The massive fish farming may damage ecosystems. |
B.The problems of fish farming are likely to be solved. |
C.The fish farming industry has no effect on environment. |
D.The Scottish government plans to double fish output now. |
A.Objective. | B.Doubtful. | C.Critical. | D.Disapproving. |
【推荐1】The great thing about libraries is that they house all types of books — from mysteries to biographies to dramas — all in one location. The bad thing about libraries is that they house all types of books in one location, and if it’s a location you can’t get to, you’re out of luck. Now, mobile library solutions are appearing quickly around the country to bring books to people who need them.
A few years ago, when the Little Free Libraries Movement launched, more people of all ages could have access to books. Now, more than 15,000 free book stands can be found around the world, bringing books to unexpected places. But many folks simply can’t get to the places where the books are. Bookmobile buses are a good solution, but they can be expensive to fund and to operate.
Books on bikes programs are popping up (出现) in areas where there is a strong bike culture, such as Seattle, or a strong need to bring books to the masses, such as in San Francisco.
The Seattle Public Library’s Books on Bikes program is made up of three bike/trailer combos (复合) that librarians bring to community events. The trailers are even Wi-Fi enabled so that visitors can sign up for a library card and browse (浏览) the library’s card catalog on the spot.
“Seattle has a really strong bike culture so we want to tap into that and provide full service library programs but do it in a way that is quick and smart.” librarian Jared Mills said in an interview.
San Francisco’s program, called Bibliobicicleta, was launched in 2013 by librarian Alicia Tapia. Her trailer can hold about 100 books and attracts readers of all ages and income levels. It’s an independent, donation — based library — ike a Little Free Library, but on wheels.
When asked why she would launch a free library on a bike, Tapia answers, “Why not? Bikes are cool, and can go anywhere.”
1. What is the passage mainly about?A.Free libraries on bikes. | B.Unique bicycle cultures. |
C.Popular online libraries. | D.Various library movements. |
A.come up with | B.stay in touch with | C.keep pace with | D.take advantage of |
A.Environment-friendly. | B.Practical. | C.Creative. | D.Profitable. |
【推荐2】How important is fish farming? Very. Although it’s an ancient business, the rise of aquaculture (水产养殖) has been one of the biggest revolutions in food supply over the past half century.
Aquaculture has made fish more affordable for consumers around the world, popularizing the consumption of what used to be expensive, and easing the pressure on hard- pressed wild stocks (库存). Aquaculture also has many clear environmental benefits: compared with other ways of growing animal protein, it uses little or no land, and has low greenhouse emissions. And while the world has traditionally had a bad record of regulating wild fishing, fish farming generally occurs within the boundaries of governments, meaning it should, in theory, be much easier to ensure that good practices are upheld.
Crowding large numbers of fish into limited spaces means that waste products, including waste, uneaten food and dead fish, are poured into the surrounding waters, polluting them. Besides, the pesticides and drugs used to treat conditions that upset fish in concentrated numbers can also affect local wildlife. Many farmed fish are fed on other fish, so the industry also puts pressure on wild stocks: about a fifth of all caught fish, some 18 million tonnes, is used for fish oil and fish meal production. There is also the problem of fish escaping, with potentially dangerous effects on surrounding ecosystems.
In 2018 the Scottish Parliament’s environment committee published a report into the fish farming industry’s environmental effects, stating that key problems simply hadn’t been tackled, and that the Scottish government’s plan to double salmon output by 2030could cause “irrecoverable damage” to ecosystems. Since then, protections have been toughened. There is now more pressure from regulators to situate farms in remote, deep-water locations. Meanwhile, though, catches of Scottish wild salmon have fallen to their lowest level since records began in 1952. “There are good reasons for fish farming and real dangers to it as well.” concludes an official. “The question is how to make it work.”
1. What does the underlined word “upheld” in paragraph 2 mean?A.Supported. | B.Allowed. | C.Prohibited. | D.Admitted. |
A.The reasons for fish farming. |
B.The downsides of aquaculture. |
C.The development of sea exploring. |
D.The effects of aquaculture on surrounding farming. |
A.The Scottish government plans to double fish output now. |
B.The problems of fish farming are likely to be solved. |
C.The fish farming industry has no effect on environment. |
D.The massive fish farming may damage ecosystems. |
A.Objective. | B.Doubtful. | C.Critical. | D.Disapproving. |
【推荐3】In the sciences and arts, those praised as geniuses were most often white men, of European origin. Perhaps this is not a surprise. It's said that history is written by the victors, and those victors set the standards for admission to the genius club. When contributions were made by geniuses outside the club—women, or people of a different color or belief—they were unacknowledged and rejected by others.
A study recently published by Science found that as young as age six, girls are less likely than boys to say that members of their gender(性别)are “really, really smart.” Even worse, the study found that girls act on that belief: Around age six they start to avoid activities said to be for children who are “really, really smart.” Can our planet afford to have any great thinkers become discouraged and give up? It doesn't take a genius to know the answer: absolutely not.
1. What does the author think of victors' standards for joining the genius club?A.They're unfair. | B.They're conservative. |
C.They're objective. | D.They're strict. |
A.They think themselves smart. |
B.They look up to great thinkers. |
C.They see gender differences earlier than boys. |
D.They are likely to be influenced by social beliefs |