【推荐1】Blake Mycoskie is a businessman.He set up his first business when he was still at college. Three more businesses later, still only 29 years old and feeling a little burned out from work, Mycoskie decided to take a break for a while, and headed down to Argentina for some rest and relaxation.

But rest isn't really part of a businessman's make-up, and it wasn't long before Mycoskie had hit on another idea, one that would come to define him as perhaps the world's best-known social businessman.

On a visit to a village, he was shocked to see that many of the children didn't have any shoes? or if they did, the shoes were badly worn. Since shoes-particularly the local farmers canvas (帆布) shoe,the alpargata — are relatively cheap in Argentina, Mycoskie's first idea was to set up a charity to donate shoes to the children. But after giving it some thought, he realized that this probably wouldn't work: the shoes would quickly wear out, and if he asked people to donate repeatedly every time more shoes were needed, their sympathy for the cause might also soon wear out.

So he came up with the idea of TOMS: One for One shoes. He would take the alpargata to America,produce it, and sell it as a high-end fashion item at around $50 a pair. Quite a lot for a canvas shoe you might say, but for each pair he sold, another pair would be donated to village children.That way he could guarantee a continuing supply and also run the project as a business rather than as a charity.

His plan was carried out and soon his product was getting high satisfaction ratings from customers.Ten years on and with revenues of $392 million a year, the business is developing, supplying shoes not only to children in Argentina but also other parts of the world.

But is the one-for-one model repeatable with other products? TOMS is a for-profit business but for a long time it didn't show a profit. Now he is conscious that "giving" alone is not the answer, and that educating people to improve their own lives is the real key. Yet he still loves TOMS: One for One,calling it his "greatest hit." And why shouldn't he? It has made a difference to millions of poor children around the world and brought him great satisfaction.

【推荐3】FALL PREVENTION

Autumnal weather can be beautiful. Stunning colors, falling leaves — but wetter pavements call for steady feet, which is why Goldster has teamed up with personal trainer and programme coach James Hilton to create a fantastic free online event to help make sure you stay stable, wherever you’re walking.

James prides himself on helping people improve their quality of life and confidence by encouraging them to consciously think more about how they navigate daily tasks from a movement perspective.

Join James as he leads Goldster’s fall prevention free online event, “Finding Renewed Stability” — and stay confident in putting one foot in front of the other.

Event Details

Date: Tuesday, 22nd Oct.

Time: 2:00 p. m.— 4:00 p. m.

Place: Online via Zoom — join for free

REGISTER NOW FOR FREE AT

https://bit.ly/goldsterfallprevention

Event schedule

2:00 — 2:15 p. m. Welcome with Goldster Presenter Lee Pycroft.

2:15 — 2:45 p. m. James Hilton, Fitness trainer: The basics of movement and the planes of motion plus setting some basic movement assessments.

2:45 — 3:15 p. m. Claudia le Feuvre, Nutritionist and eating psychology coach: Nutrition for muscle and bone health. (Claudia le Feuvre has 16-year clinical experience helping clients with a wide range of health problems.)

3:15 — 3:45 p. m. Andy Yau, Tai Chi expert: Balance and flow of movement. (Andy Yau helps people find their flow and improve their mobility with this gentle, poetic form of movement.)

3:45 — 4:00 p. m. Interactive Q&A.