The internet and its cultural impact are most often viewed through the lens of the “tech bro”. Biographies, and memoirs about these big-tech bosses have shaped readers’ understanding of
Influencers—the (usually female) people behind the most popular accounts on Instagram, TikTok and YouTube—have large followings, often in the hundreds of thousands or millions. People like Jackie Aina, Matilda Djerf and Molly-Mae Hague earn a living from a combination of sponsored posts, commissions
Though they shape digital culture, too often influencers
Taylor Lorenz,
Ms. Lorenz makes the case that, despite its bad rap, influencing has “given more people the chance to benefit directly from their labor than at any other time in history”,
Some experts estimate as much as 90% of online content could be AI-generated by 2026.
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