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题型:其他 难度:0.65 引用次数:18 题号:21748122

Every day we are the targets of advertisers, fundraisers and politicians trying to persuade us to buy something, do something or think a certain way. And they’re good at it. Over the years, they’ve learned a lot about what features to build into a communication. But by concentrating so much on the message itself, they’ve missed a crucial component of the process.

Research done in the last 15 years shows that the best persuasion is achieved through the best pre-suasion—the practice of arranging for people to agree with a message before they even know what’s in it. Pre-suasion works by focusing people’s attention on a selected concept, which in turn encourages them to value it more than related ones.

Long before scientists started studying the process of pre-suasion, a few notable communicators already had an intuitive understanding of it.

For example, in 1588, thousands of British troops, who were gathered against a sea invasion by Spain at Tilbury in the UK, were deeply concerned that their leader Queen Elizabeth I would not be up to the rigors (严酷) of battle. In addressing the men, she removed her fears pre-suasively first acknowledging their concern by admitting a weakness, which established her honesty, and then following it with a strength that removed this perceived weakness “I know,” she stated firmly, “I have the body of a weak woman. But I have the heart of a king, and a king of England, too,” It’s reported that this statement was welcomed with long and loud cheers.

The same pre-suasive, honesty-establishing tactic was employed in the late 1950s by the advertising firm Doyle Dane Bernbach to introduce the oddly shaped Volkswagen Beetle to a US market dominated by big, powerful, boat-like vehicles. The “We’re ugly but...” campaign tactically admitted to limitations in appearance before trumpeting the auto’s strengths such as economy, reliability and simplicity. Credited with cracking open the US market for small cars, the ad campaign has been rated among the greatest of all time.

With considerable success, practitioner s(从业者) of social influence have always featured persuasive prods—enthusiastic appreciation, emotional feelings, last-chance opportunities—in their appeals. Perhaps because of that success, they’ve mostly missed an accompanying truth. For maximum impact, it’s not only what you do; it’s also what you do just before you do what you do.


What is true about pre-suasion?
A.The importance of pre-suasion has not been widely recognized.
B.All advertisers, fundraisers and politicians are good at pre-suasion.
C.Pre-suasion works by concentrating so much on the message itself.
D.Pre-suasion arrange for people to agree with an idea after knowing it
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【推荐1】During an interview for one of my books, my interviewer said something I still think about often. Annoyed by the level of distraction(干扰)in his open office, he said, “That’s why I have a membership at the coworking space across the street — so I can focus”. His comment struck me as strange. After all, coworking spaces also typically use an open office layout(布局). But I recently came across a study that shows why his approach works.

The researchers examined various levels of noise on participants as they completed tests of creative thinking. They were randomly divided into four groups and exposed to various noise levels in the background, from total silence to 50 decibels(分贝), 70 decibels, and 85 decibels. The differences between most of the groups were statistically insignificant; however, the participants in the 70 decibels group — those exposed to a level of noise similar to background chatter in a coffee shop — significantly outperformed the other groups. Since the effects were small, this may suggest that our creative thinking does not differ that much in response to total silence and 85 decibels of background noise.

But since the results at 70 decibels were significant, the study also suggests that the right level of background noise — not too loud and not total silence — may actually improve one’s creative thinking ability. The right level of background noise may interrupt our normal patterns of thinking just enough to allow our imaginations to wander, without making it impossible to focus. This kind of “distracted focus” appears to be the best state for working on creative tasks.

So why do so many of us hate our open offices? The problem may be that, in our offices, we can’t stop ourselves from getting drawn into others’ conversations while we’re trying to focus. Indeed, the researchers found that face-to-face interactions and conversations affect the creative process, and yet a coworking space or a coffee shop provides a certain level of noise while also providing freedom from interruptions.


What can we infer about the author from the text?
A.He’s a news reporter.
B.He’s an office manager.
C.He’s a professional designer.
D.He’s a published writer.
2021-09-18更新 | 415次组卷
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【推荐2】Two hundred years ago, the clock began to control the world of work. Paid on the basis of how many hours they worked, people rushed to and from work.

The clock’s power may at last be weakening. Flexible working existed well before the pandemic?(疫情). Now remote working has brought a greater degree of freedom. A survey of 4,700 home-workers across six countries conducted by Slack, a corporate-messaging firm, found that flexible working was viewed very positively, improving both people’s worksite balance and productivity. Flexible workers even scored more highly on a sense of belonging to their organization than those on a nine-to-five schedule.

It is hardly surprising that workers prefer flexibility. Working an eight-hour schedule is restricting. Those are also the hours when most shops are open, and when doctors will take appointments. Parents on a conventional routine may be able to take their children to school in the morning but are unlikely to be able to pick them up in the afternoon.

It is also not astonishing that home-workers feel they are more productive. After all, few people can concentrate for eight hours on end. There are points in the day where people feel like staring out of the window or going for a walk; these may be moments when they find inspiration or recharge themselves for the next task. When they do this in an office, they risk the boss’s disapproval; at home, they can work when they are most motivated.

What is striking about Slack’s study is the widespread support for home-working. Overall Just 12% of the workers surveyed wanted to return to a normal office schedule. In America black, Asian and Hispanic employees were even more enthusiastic than their white colleagues. Women with children were generally happy about it, reporting an improvement in their work-life balance.

Of course, the new schedule carries dangers: people may lose all separation between work and home life. To maintain some human contact, companies may adopt a mixed model in which workers go into the office for part of the week. But overall office-workers’ freedom is to be welcomed. The clock was a crud master and many people will be happy to escape its control.

1. What is the benefit of remote working according to the text?
A.Workers can spare more time to work.
B.Workers can balance work and life well.
C.Workers can earn more money by working at home.
D.Workers can take more jobs to increase their income.
2. What advice is given to companies interested in taking the new schedule?
A.To fix a time for their employees to work in the office.
B.To give their employees as much freedom as they need.
C.To require their employees to separate work from home life.
D.To praise their employees for being punctual for their work.
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文章大意:这是一篇说明文。主要介绍了实践美德使我们能够开发我们的潜力,过上更有目的、更美好的生活
【推荐3】英译汉

Virtue, by definition, is the moral excellence of a person    1     Morally excellent people have a character made up of virtues valued as good. They are honest, respectful, courageous, forgiving and kind, for example. They do the right thing, and don't bend to impulses, urges or desires, but act according to values and principles    2     Some might say good qualities are inborn. Actually, virtues need to be cultivated. With the habit of being virtuous, we can take control of our lives and move them in the direction of greater happiness and fulfillment.

Virtues are universal and recognized by all cultures as basic qualities of well-being. However, practicing virtues is not easy. So often we know that it takes perseverance to reach our goals, and we still never get there    3    We know if we forgive, we'll be less angry. We know it takes courage to accomplish great things. So why then, if we know what to do, are we still stuck?

Because we have not yet consciously applied a virtue to a given situation so as to change its outcome such as in these examples: kindness towards someone who is having a bad day can make him or her smile and build rapport; trust in a relationship creates valuable, meaningful relationships; gratitude in a job loss can shift our focus from feeling low to how we can have a new, more fulfilling career;    4    service to others can change lives, better neighborhoods and create stronger nations.

We know we are becoming more virtuous people, not only because of the results above but also because of the way other people respond to us. Our friends, families, co-workers, and neighbors will trust and rely on us. They will come to us for guidance and help. They will want to be around us because we inspire them to be better people. Practicing virtues allows us to develop our potential, and live a more purposeful, better life    5    

2022-12-24更新 | 46次组卷
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